Personalization through Co-creation: Segmenting Customers by Expectations and Willingness to Pay
Authors: Tomczyk, A., Buhalis, D., Williams, N. and Fan, D.
Editors: Lubowiecki-Vikuk, A. and Michalska-Dudek, I.
Pages: 51-63
Publisher: Routledge Taylor & Francis Group
DOI: 10.4324/9781003638193-7
Source: Manual