Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay
Authors: Tomczyk, A.T., Buhalis, D., Williams, N.L., Fan, D.X.F.
Publication Date: 27/11/2025
Pages: 51-63
DOI: 10.4324/9781003638193-7
Source: Scopus
Personalization through Co-creation: Segmenting Customers by Expectations and Willingness to Pay
Authors: Tomczyk, A., Buhalis, D., Williams, N., Fan, D.
Editors: Lubowiecki-Vikuk, A., Michalska-Dudek, I.
Publication Date: 27/11/2025
Pages: 51-63
Publisher: Routledge Taylor & Francis Group
DOI: 10.4324/9781003638193-7
Source: Manual