Dr Arkadiusz Tomczyk
- 01202 962272
- ttomczyk at bournemouth dot ac dot uk
- http://orcid.org/0000-0001-9615-4642
- Lecturer In Project Management
- Dorset House D106, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Dr Arkadiusz Tomczyk is a programme leader for MSc Organisational Project Management in the People & Organisations department at Bournemouth University Business School. Originally trained as a Chemist, gaining his BSc in Chemistry from the University of Nicolaus Copernicus (Torun, Poland) and MSc in Tourism Management and Marketing from Bournemouth University, Arkadiusz followed a career in management in the hospitality industry. Arkadiusz obtained his PhD at Bournemouth University, and his research interests are Revenue Management, Marketing, personalisation, value co-creation, Tourism and Hospitality Operations and Management, and Human Behaviour.
Having gained practical experience in hospitality operations management, Arkadiusz teaches undergraduate and postgraduate programmes in higher education. He has taught at Bournemouth University units such as Financial Reporting, Entrepreneurship and SME Management, Event Business, Sustainable Project Management, Business Simulation, practical aspects of Hospitality Operations and Food and Beverage Management... He also teaches project management in practice, revenue management in hospitality resources, and revenue management, and he successfully supervises undergraduate and postgraduate dissertations.
Arkadiusz is very self-motivated, has high integrity, is pragmatic, and is flexible, yet has a structured and analytical approach. Also, Arkadiusz’s teaching has been recognised by awarding multiple ‘You’re Brilliant’ awards (SUBU student recognition award). His professional engagements extend to his consultant and lecturer roles at multiple European universities, where he continues to influence the next generation of hospitality and business leaders. With his excellent leadership, communication, and interpersonal skills, he was elected as a vice-chair of the Southern Branch of the Institute of Hospitality, the primary purpose is to promote professionalism through lifelong learning.
moreResearch
Arkadiusz’s research interests focus on the intersection of marketing, revenue management, and the application of artificial intelligence (AI) in the business, mainly the service industry. His PhD research explored how personalised experiences, co-created with customers, influence their financial engagement with services. This study employed a mixed-methods approach, combining Interpretative Phenomenological Analysis and K-means cluster analysis to offer a holistic view of consumer behaviour and willingness to pay. The findings contribute to the literature by highlighting how these strategies can significantly impact customer engagement and financial outcomes. His notable publications include articles in the Journal of Business Research and contributions to the Encyclopaedia of Tourism Management and Marketing.
Arkadiusz’s research explores AI’s application to enhance personalised pricing strategies further. He aims to uncover how AI can enhance the personalisation process within revenue management, considering both the transformative potential and ethical implications of using consumer data.
Arkadiusz’s current research plan explores AI-driven personalisation’s implementation and ethical dimensions, aiming to balance personalisation with privacy in business practices. The goal is to contribute to sustainable and ethical revenue management practices in the service industry.
The main areas of research interest are Revenue Management, Pricing, Personalisation, Value co-creation, Customer behaviour, and Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Decent work and economic growth
"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
Sustainable cities and communities
"Make cities and human settlements inclusive, safe, resilient and sustainable"
Partnership for the Goals
"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"
Journal Articles
- Tomczyk, A.T., Buhalis, D., Fan, D.X.F. and Williams, N.L., 2022. Price-personalization: Customer typology based on hospitality business. Journal of Business Research, 147, 462-476.
Chapters
- Tomczyk, A.T., Buhalis, D. and Williams, N.L., 2022. Personalization. Encyclopedia of Tourism Management and Marketing: Volume 1-4. 467-470.
Conferences
- Tomczyk, A., 2024. Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum “ARTS – Amidst Rapid Transformational Shifts” – Book of Abstracts. In: Buhalis, D., Brandao, F., Mangion, M.-L. and Efthmiou, L., eds. The Mediterranean Tourism Knowledge Exchange and Policy Forum 25-27 November 2024 Malta. , 22-26.
Theses
- Tomczyk, A., 2023. Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality. PhD Thesis. Bournemouth University, Bournemouth University Business School.
PhD Students
- Lujain Alwehaibi, 2028. Consumer Identity, Social Media and Sustainable Fashion Choices, (In progress)
- Muhammad Alif Bin Abdullah, 2028. From Click to Take-off: Adoption of Corporate Travel Booking Systems (OTBS) in Malaysia’s Business Landscape , (In progress)
Profile of Teaching PG
- Sustainable Project Management for Events
- Project Management in Practice
- Dissertation Supervision
Profile of Teaching UG
- Sustainable Project Management
- Business Simulation
- Project (Dissertation Supervision)
- Financial Reporting for Hospitality
- Event Business
- Hospitality Resources and Revenue Management
- Hospitality Operations
- Project Management for Toursim and Hospitality
Invited Lectures
-
Revenue Management in Toursim, Bournemouth University, UK, 06 Dec 2024 more
Revenue Management in Toursim -
Smart Sustainability: Integrating AI and RM, Vishwakarma University, Maharashtra, India, 05 Apr 2024 more
Smart sustainability: Integrating AI and Revenue Management in Tourism -
Destination Development and Management, Bournemouth University, UK, 08 Mar 2024 more
Destination Development and Management – Technology in Hospitality -
Issues and Innovations in Hospitality, Bournemouth University, UK, 05 Mar 2024 more
Issues and Innovations in Hospitality -
International Tourism Markets, Vashwakara University, India, 07 Aug 2020 more
International Tourism Markets
Internal Responsibilities
- Assessment Champion, Department of People & Organisations
- Member/Chair, Academic Offence Panel
- Personal Tutor, BA Business and Management and MSc Organisational Project Management students
- Programme Leader, MSc Organisational Project Management
Journal Reviewing/Refereeing
- Psychology and Marketing, Anonymous peer review, 16 Jun 2024
- Consumer Behavior in Tourism and Hospitality, Anonymous peer review, 05 Dec 2023
- Journal of Quality Assurance in Hospitality & Tourism, Anonymous peer review, 05 Oct 2023
- Journal of Business Research, Anonymous peer review, 01 Jul 2021
- International Journal of Event and Festival Managment, Anonymous peer review, 01 Jan 2021
- Tourism Review, Anonymous peer review, 15 Dec 2020
Conference Presentations
- 2nd Mediterranean Tourism Knowledge Exchange & Policy Conference, Machine Learning-Driven Customer Segmentation: Exploring Customer Expectations of Personalisation and Willingness to Pay, 25 Nov 2024, Malta
- XIII International Scientific Conference Tourism in Social Sciences, Machine Learning-Driven Customer Segmentation: Exploring Customer Expectations of Personalisation and Willingness to Pay, 13 May 2024, Kraków, Poland
- Digital Marketing Colloquium: Exploring Artificial Intelligence, Metaverse and Web3, 19 Mar 2024, Bournemouth University, UK
- RMAPI Annual Conference, Artificial Intelligence and Hospitality Marketing, 02 Nov 2023, London (UK)
- The 15th Annual Postgraduate Research Conference, 01 Nov 2023, Bournemouth University, UK
- 6th International Conference on Events, Price-Personalisation through co-creation: Customer typology from a different angle, 03 Sep 2023, Warsaw, Poland
- 14th Annual Postgraduate Research Conference, Personalisation through co-creation, 30 Nov 2022, Bournemouth
Qualifications
- PhD in Marketing and Revenue Management (2023)
- PMQ in Project Management Qualification (APM, 2023)
- PGCE in Education Practice (Bournemouth University, 2022)
- Certification in Hotel Industry Analytics (CHIA) (American Hotel & Lodging Association (AHLA), 2018)
- MSc in Tourism Marketing and Management (Bournemouth University, 2013)
- BSc (Hons) in Chemistry (Nicolaus Copernicus University, Torun, Poland, 2007)
Honours
- You're Brilliant Award (SUBU, 2024)
- You're Brilliant Award (SUBU, 2023)
- You're Brilliant Award (SUBU, 2022)
- Best presentation (PGR Colloquium - Bournemouth University, 2021)
- You're Brilliant Award (SUBU, 2018)
- Vice-Chair of the Southern Branch of the IoH (Institute of Hospitality (IoH), 2016)
Memberships
- HOSPA, Member (2023-),
- Higher Education Academy, Fellow (2022-),
- Institute of Hospitality, Member (2016-),