Dr Arkadiusz Tomczyk
- Lecturer In Project Management
- Dorset House D106, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Dr Arkadiusz Tomczyk is a programme leader for MSc Organisational Project Management in the People & Organisations department at Bournemouth University Business School. Originally trained as a Chemist, gaining his BSc in Chemistry from the University of Nicolaus Copernicus (Torun, Poland) and MSc in Tourism Management and Marketing from Bournemouth University, Arkadiusz followed a career in management in the hospitality industry. Arkadiusz obtained his PhD at Bournemouth University, and his research interests are Revenue Management, Marketing, personalisation, value co-creation, Tourism and Hospitality Operations and Management, and Human Behaviour.
Having gained practical experience in hospitality operations management, Arkadiusz teaches undergraduate and postgraduate programmes in higher education. He has taught at Bournemouth University units such as Financial Reporting, Entrepreneurship and SME Management, Event Business, Sustainable Project Management, Business Simulation, practical aspects of Hospitality Operations and Food and Beverage Management... He also teaches project management in practice, revenue management in hospitality resources, and revenue management, and he successfully supervises undergraduate and postgraduate dissertations.
Arkadiusz is very self-motivated, has high integrity, is pragmatic, and is flexible, yet has a structured and analytical approach. Also, Arkadiusz’s teaching has been recognised by awarding multiple ‘You’re Brilliant’ awards (SUBU student recognition award). His professional engagements extend to his consultant and lecturer roles at multiple European universities, where he continues to influence the next generation of hospitality and business leaders. With his excellent leadership, communication, and interpersonal skills, he was elected as a vice-chair of the Southern Branch of the Institute of Hospitality, the primary purpose is to promote professionalism through lifelong learning.
moreResearch
Arkadiusz’s research interests focus on the intersection of marketing, revenue management, and the application of artificial intelligence (AI) in the business, mainly the service industry. His PhD research explored how personalised experiences, co-created with customers, influence their financial engagement with services. This study employed a mixed-methods approach, combining Interpretative Phenomenological Analysis and K-means cluster analysis to offer a holistic view of consumer behaviour and willingness to pay. The findings contribute to the literature by highlighting how these strategies can significantly impact customer engagement and financial outcomes. His notable publications include articles in the Journal of Business Research and contributions to the Encyclopaedia of Tourism Management and Marketing.
Arkadiusz’s research explores AI’s application to enhance personalised pricing strategies further. He aims to uncover how AI can enhance the personalisation process within revenue management, considering both the transformative potential and ethical implications of using consumer data.
Arkadiusz’s current research plan explores AI-driven personalisation’s implementation and ethical dimensions, aiming to balance personalisation with privacy in business practices. The goal is to contribute to sustainable and ethical revenue management practices in the service industry.
The main areas of research interest are Revenue Management, Pricing, Personalisation, Value co-creation, Customer behaviour, and Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Decent work and economic growth
"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
Sustainable cities and communities
"Make cities and human settlements inclusive, safe, resilient and sustainable"
Partnership for the Goals
"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"
