The Effect of Culture on User Interface Design of Social Media: A case study on preferences of Saudi Arabian on the Arabic user interface of Facebook

Authors: Almakky, H., Sahandi, R. and Taylor, J.

Conference: The XIII International Conference on Social Media and Cloud Computing (ICSMCC 2015)

Dates: 13-14 January 2015

http://eprints.bournemouth.ac.uk/23776/

https://www.waset.org/Publications/?path=Publications

Source: Manual

Preferred by: Jacqui Taylor and Reza Sahandi

The Effect of Culture on User Interface Design of Social Media - A Case Study on Preferences of Saudi Arabians on the Arabic User Interface of Facebook.

Authors: Almakky, H., Sahandi, R. and Taylor, J.

Journal: World Academy of Science, Engineering and Technology International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

Volume: 9

Issue: 1

Pages: 107-111

Abstract:

Social media continues to grow, and user interfaces may become more appealing if cultural characteristics are incorporated into their design. Facebook was designed in the west, and the original language was English. Subsequently, the words in the user interface were translated to other languages, including Arabic. Arabic words are written from right to left, and English is written from left to right. The translated version may misrepresent the original design and users’ preferences may be influenced by their culture, which should be considered in the user interface design. Previous research indicates that users are more comfortable when interacting with a user interface, which relates to their own culture. Therefore, this paper, using a survey, investigates the preferences of Saudi Arabians on the Arabic version of the user interface of Facebook.

http://eprints.bournemouth.ac.uk/23776/

http://waset.org/publications/10000156

Source: BURO EPrints