Suppressing higher aims? Buried institutional logics resurface in public service broadcasting in Zimbabwe, 1970-2008

Authors: Muridzo, S., Nordberg, D. and Jukes, S.

Start date: 5 September 2017

Zimbabwe Broadcasting Corporation operates in a complex institutional environment, with contestation over logics – some idealised, others cynical – about that it means to be a public service broadcaster. This paper draws upon the institutional logics perspective to analyse secondary data source for signs about how institutional logics might help to explain the curious, periodic resurfacing of ideals of independence, drawn in part from the legacy of its roots in the logics of public service broadcasting developed in the BBC and not always enacted the ideals would have it.

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