"Why do we buy mass customised products?"-consumer's perspective of success factors for online mass customisation

Authors: Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A.

Conference: 8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018)

Dates: 19-21 September 2018

http://eprints.bournemouth.ac.uk/31476/

Source: Manual