"Why do we buy mass customised products?"-consumer's perspective of success factors for online mass customisation
Authors: Zhao, H., McLoughlin, L., Adzhiev, V., Pasko, A.
Conference: 8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018)
Dates: 19/09/2018
Publication Date: 01/12/2018
Source: Manual