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Dr Huiwen Zhao

  • Lecturer in Games Design
  • Poole House P604, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Journal Articles




  • Zhao, H., 2019. Digital Storytelling: A creator’s guide to interactive entertainment. Higher Education Press. Accepted.


  • Consumer Experience Design Model for Mass Customisation (EU Horizon 2020 Marie Sklodowska-Curie Actions Individual Fellowships, 21 Sep 2015). In Progress
  • Visual-Audial Research on Narrative under circumstance of media convergence (National Social Science Foundation, P.R.China, 02 Jun 2014). Completed
  • Translation of the book Digital Storytelling: A creator's guide to interactive entertainment (Ministry of Education of the P.R.China and Ministry of Culture of the P.R.China, 03 Mar 2014). Completed
  • Interactive Storytelling in the New Media Era (Communication University of China, 01 Apr 2013). Completed
  • User Experience and Interaction Design Research (Ministry of Education of the P.R. China and Ministry of Culture of the P.R.China, 01 Sep 2010). Completed
  • Making Interactive Video Using Existing Materials (The Centre for Excellence in Media Practice, Bournemouth University, 01 Jun 2010). Completed
  • Emotion-driven Interactive Storytelling (China Scholarship Council, 20 Oct 2008). Completed


  • PhD in Emotion-driven Interactive Storytelling (China Scholarship Council, 2012)
The data on this page was last updated at 04:17 on April 13, 2021.