Journal Articles

• Xu, J., Tang, Z., Zhao, H. and Zhang, J., 2020. Hand gesture-based virtual reality training simulator for collaboration rescue of a railway accident. Interacting with Computers, 31 (6), 577-588.
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• Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A., 2019. "Why do we not buy mass customised products?" - An investigation of consumer purchase intention of mass customised products. International Journal of Industrial Engineering and Management, 10 (2), 181-190.
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• Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A., 2019. 3D mass customization toolkits design, Part I: Survey and an evaluation model. Computer-Aided Design and Applications, 16 (2), 204-222.
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• Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A., 2019. 3D mass customization toolkits design, Part II: Heuristic evaluation of online toolkits. Computer-Aided Design and Applications, 16 (2), 223-242.
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• Zhao, H., Zhang, J.J. and McDougall, S., 2011. Emotion-driven interactive digital storytelling. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 6972 LNCS, 22-27.
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Books

• Zhao, H. and Zhang, J.J., 2012. Web User Experience and Interaction Design. Higher Education Press.
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Conferences

• Zhao, H., 2022. Engaging Females with a Model for Affective Storytelling. Proceedings - 2022 IEEE International Conference on e-Business Engineering, ICEBE 2022, 19-23.
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• Kitromili, S., Hargood, C., Millard, D., Zhao, H. and Pope, J., 2022. Locative Authoring: Evaluating the StoryPlaces Authoring Tool. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13762 LNCS, 483-498.
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• Zhao, H., Kelly, A., Hulusic, V. and Charles, F., 2021. The application of virtual reality in student recruitment. Proceedings of the ACM Symposium on Virtual Reality Software and Technology, VRST.
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• Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A., 2018. "Why do we buy mass customised products?"-consumer's perspective of success factors for online mass customisation. In: 8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018) 19-21 September 2018 Novi Sad, Serbia.
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• Zhao, H., McLoughlin, L., Adzhiev, V. and Pasko, A., 2018. An Evaluation Model for Web-based 3D Mass Customization Toolkit Design. Springer Proceedings in Business and Economics, 113, 375-390.
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• Zhao, H., 2013. Emotion in Interactive Storytelling. In: the 8th International Conference on the Foundations of Digital Games 14-17 May 2013 Crete, Grace.
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• You, L.H., Zhao, H.W., Chaudhry, E., You, X.Y. and Zhang, J.J., 2009. Surface modeling with boundary constraints and partial differential equations. Proceedings - 2009 11th IEEE International Conference on Computer-Aided Design and Computer Graphics, CAD/Graphics 2009, 306-311.
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Others

• Zhao, H., 2019. Digital Storytelling: A creator’s guide to interactive entertainment. Higher Education Press. Accepted.
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Grants

• Consumer Experience Design Model for Mass Customisation (EU Horizon 2020 Marie Sklodowska-Curie Actions Individual Fellowships, 21 Sep 2015). Completed
• Visual-Audial Research on Narrative under circumstance of media convergence (National Social Science Foundation, P.R.China, 02 Jun 2014). Completed
• Translation of the book Digital Storytelling: A creator's guide to interactive entertainment (Ministry of Education of the P.R.China and Ministry of Culture of the P.R.China, 03 Mar 2014). Completed
• Interactive Storytelling in the New Media Era (Communication University of China, 01 Apr 2013). Completed
• User Experience and Interaction Design Research (Ministry of Education of the P.R. China and Ministry of Culture of the P.R.China, 01 Sep 2010). Completed
• Making Interactive Video Using Existing Materials (The Centre for Excellence in Media Practice, Bournemouth University, 01 Jun 2010). Completed
• Emotion-driven Interactive Storytelling (China Scholarship Council, 20 Oct 2008). Completed

Qualifications

• PhD in Emotion-driven Interactive Storytelling (China Scholarship Council, 2012)