The Evolution of Virtual Trade Shows: A Literature Review from the UK Medical Device Industry
Authors: Edge, M.T., Ghosh, S. and Liang, D.
Journal: 11TH EMAC REGIONAL CONFERENCE - CHALLENGING THE STATUS QUO IN MARKETING RESEARCH
Pages: 52-61
ISSN: 2709-1589
https://eprints.bournemouth.ac.uk/34809/
Source: Web of Science (Lite)
The Evolution of Virtual Trade Shows: A Literature Review from the UK Medical Device Industry
Authors: Edge, M., Ghosh, S. and Liang, Y.
Conference: EMAC (European Marketing Academy) 2020 Regional Conference
Dates: 16-19 September 2020
https://eprints.bournemouth.ac.uk/34809/
Source: Manual
The Evolution of Virtual Trade Shows: A Literature Review from the UK Medical Device Industry
Authors: Edge, M., Ghosh, S. and Liang, Y.
Conference: EMAC (European Marketing Academy) 2020 Regional Conference
Publisher: European Marketing Academy
Abstract:Conventional medical device trade shows have been held at global geographic locations, serving as a primary marketing mechanism for communicating promotional activities, highlighting industry trends, encouraging collaborations to influence buyer behaviour. The concept and evolution of virtual trade shows as commercial platforms enable the facilitation and collaboration between industry buyers and sellers, virtually anywhere, at any time. This study firstly offers literary research, discussing and evaluating medical industry perceptions and reactions toward participating in virtual trade shows in contrast to conventional trade shows. Secondly, the study contributes to existing literature through outlining virtual trade show relationships and their value creation.
https://eprints.bournemouth.ac.uk/34809/
Source: BURO EPrints