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Managing online customer experience of pre and post- impulse purchase during Covid 19 pandemic

Authors: Liang, Y. and Ghosh, S.

Conference: Academy of Marketing Conference 2021

Dates: 5-7 July 2021

https://eprints.bournemouth.ac.uk/35814/

Source: Manual

Managing online customer experience of pre and post- impulse purchase during Covid 19 pandemic

Authors: Liang, Y. and Ghosh, S.

Conference: Academy of Marketing Conference 2021

Abstract:

Poster

https://eprints.bournemouth.ac.uk/35814/

Source: BURO EPrints