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The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours

Authors: Liang, Y., Oe, H., Ghosh, S. and Richards, C.

Conference: Academy of Marketing Conference

Dates: 5-7 July 2022

https://eprints.bournemouth.ac.uk/37061/

Source: Manual

The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours

Authors: Liang, Y., Oe, H., Ghosh, S. and Richards, C.

Conference: Academy of Marketing Conference

https://eprints.bournemouth.ac.uk/37061/

Source: BURO EPrints