Exploring Marketing Ethics in Co-Branding: The Cases from Turkey.

Authors: Kooli, K. and Akcay, E.

Conference: The 6th Edition of the LIGUE Conference, Tunis, the University of Manouba “Are Disruptive Transformations Overshadowing or Paving the Way for the SDGs Implementation? Challenges and Opportunities for the Organizations and their Stakeholders”.

Dates: 8-9 December 2022

Source: Manual