Biography

Journal Articles

• Akcay, E., Kooli, K. and Rasheed Gaber, H., 2020. Does Perceived Social Responsibility Affect Consumer Attitudes towards Global Brands. Journal of Customer Behaviour.
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• Ndasi, W. and Akcay, E.E., 2020. Understanding authenticity in digital cause-related advertising: Does cause involvement moderate intention to purchase? Westminster Papers in Communication and Culture, 15 (2), 103-122.
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Conferences

• Wilson, N. and Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 6-7 December 2019 Tunis, Tunisia.
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• Akcay, E., Kooli, K. and Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 2-6 July 2019 London, UK.
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• Akcay, E.E., Kooli, K. and Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 3-4 December 2018 Tunis, Tunisia.
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• Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
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• Akcay, E., Kooli, K. and Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14-16 September 2016 Sarajevo.
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Theses

• Akcay, E., 2020. Utilising marketing resources and capabilities for value co-creation in cross-category brand alliances. PhD Thesis. Bournemouth University Business School.
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PhD Students

• Ilke Cicekli

Profile of Teaching PG

• Digital Marketing

Profile of Teaching UG

• Integrated Marketing Communications
• CIM Foundation Certificate: Customer Communications
• Digital Marketing
• Digital Marketing Communications
• Digital Marketing and Communications
• Digital (Interactive) Marketing
• Principles of Marketing
• Digital Marketing Fundamentals
• Research Methods

Grants

• Positivity effect (Hearst Media UK, 01 Nov 2020). In Progress

External Responsibilities

• Transnational Marketing Journal, Editorial Review Board (2019-), https://journals.tplondon.com/tmj/about/editorialTeam

Public Engagement & Outreach Activities

• The Dark Side of Personalisation: AI, Voice Recognition and Beyond, Online presentation and discussion on GTBLondon Day (July 2020)
• The Dark Side of Personalisation: AI, Voice Recognition and Beyond, Café Scientifique Bournemouth (March 2020) A public talk and discussion about the ethics of the many new ways that companies listen to, track and store information about us using voice recognition and AI.

Qualifications

• PGCE in Education Practice (Bournemouth University, 2020)
• Fellow of the Higher Education Academy in HEA in Teaching in Higher Education (Advance HE, 2020)
• MSc in International Business Management (Bournemouth University, 2012)
• BA (Hons) in Economics (Bogazici University, Istanbul, Turkey, 2006)

Memberships

• Higher Education Academy, Fellow (2020-),
• Institute for Small Business and Entrepreneurship, Member (2020-), https://isbe.org.uk/
• The Chartered Institute of Marketing, Member (2019-), https://www.cim.co.uk/

External Media and Press

• The Fan who didn't Sell Ferrari, Campaign Turkey, 28 Feb 2018. https://www.campaigntr.com/ferrarisini-satmayan-taraftar/
• Technology and Loyalty: Dystopia or Utopia?, Campaign Turkey, 01 Jan 2018. https://www.campaigntr.com/teknoloji-sadakat-distopya-mi-utopya-mi/
• Simple, Ridiculous but Fun!, Digital Age Turkey, 01 Apr 2017. https://www.linkedin.com/pulse/basit-sa%C3%A7ma-ama-e%C4%9Flenceli-ediz-edip-akcay/