Ediz Akcay

Ediz Akcay

  • 01202 963033
  • eakcay at bournemouth dot ac dot uk
  • Lecturer (Academic) in Digital Marketing
  • Dorset House D127, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Conferences

  • Wilson, N. and Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 6-7 December 2019 Tunis, Tunisia.
  • Akcay, E., Kooli, K. and Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 2-6 July 2019 London, UK.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 3-4 December 2018 Tunis, Tunisia.
  • Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Akcay, E., Kooli, K. and Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14-16 September 2016 Sarajevo.

PhD Students

  • Ilke Cicekli

Profile of Teaching PG

  • Digital Marketing

Profile of Teaching UG

  • Integrated Marketing Communications
  • CIM Foundation Certificate: Customer Communications
  • Digital Marketing
  • Digital Marketing Communications
  • Digital Marketing and Communications
  • Digital (Interactive) Marketing

Qualifications

  • MSc in International Business Management (Bournemouth University, 2012)
  • BA (Hons) in Economics (Bogazici University, Istanbul, Turkey, 2006)

Memberships

External Media and Press

The data on this page was last updated at 04:22 on January 29, 2020.