Dr Ediz Akcay
- Senior Lecturer in Digital Marketing
- Dorset House D158, Talbot Campus, Fern Barrow, Poole, BH12 5BB
- Keywords:
- Digital Convergence
- Marketing
- PhD Supervisor
Biography
Dr Ediz Edip Akçay is BSc Marketing Programme Leader and Senior Lecturer in Digital Marketing at the Business School in Bournemouth University, UK.
He has a PhD degree in Marketing at Bournemouth University, in which he investigated brand alliances and value co-creation. He has an MSc in International Business Management degree from Bournemouth University and BA in Economics degree from Boğaziçi University, Turkey. He has publications related to digital advertising, cause-related marketing, and branding. His recent research is related to AI based chatbots, marketing ethics, and brand identity.
He made public speeches about AI-supported voice recognition devices and city resilience. He is open to invitations to be a guest speaker at public events.
Before joining academia, Dr Ediz Edip Akçay worked in marketing-related roles in Turkey and the UK, and received several international awards for the projects he led.
He is the programme leader of BSc (Hons) Marketing at Bournemouth University.
He is currently teaching and leading the following units: Digital Marketing Fundamentals (UG), and Digital Marketing (UG)...
He welcomes prospective PhD applicants interested in conducting research in the areas related to digital marketing, digital technologies, and branding.
moreExpertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Decent work and economic growth
"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
Sustainable cities and communities
"Make cities and human settlements inclusive, safe, resilient and sustainable"
Partnership for the Goals
"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"