Ediz Akcay

Ediz Akcay

  • 01202 963033
  • eakcay at bournemouth dot ac dot uk
  • Lecturer In Digital Marketing
  • Dorset House D127, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Ediz Akcay is a Lecturer in Digital Marketing at the Faculty of Management. He has an MSc in International Business Management from Bournemouth University and BA in Economics from Bogazici University, Turkey. He is working on his PhD research about brand alliances and value co-creation at Bournemouth University.

Ediz Akcay has more than 10 years of professional experience working in marketing-related roles and received several international awards for the projects he contributed.

He is currently teaching the following units: Digital Interactive Marketing (UG), Digital Marketing Communications (UG), Digital Marketing and Communications (Online, UG), Digital Marketing (UG and PG)

Journal Articles

  • Akcay, E., Kooli, K. and Rasheed Gaber, A.A.F.S.T.A.M.T., 2020. Does Perceived Social Responsibility Affect Consumer Attitudes towards Global Brands. Journal of Customer Behavior.
  • Ndasi, W. and Akcay, E., 2020. Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase? Westminster Papers in Communication and Culture.


  • Wilson, N. and Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 6-7 December 2019 Tunis, Tunisia.
  • Akcay, E., Kooli, K. and Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 2-6 July 2019 London, UK.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 3-4 December 2018 Tunis, Tunisia.
  • Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Akcay, E., Kooli, K. and Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14-16 September 2016 Sarajevo.

PhD Students

  • Ilke Cicekli

Profile of Teaching PG

  • Digital Marketing

Profile of Teaching UG

  • Integrated Marketing Communications
  • CIM Foundation Certificate: Customer Communications
  • Digital Marketing
  • Digital Marketing Communications
  • Digital Marketing and Communications
  • Digital (Interactive) Marketing

External Responsibilities

  • Transnational Marketing Journal, QMR, Ad hoc reviewer

Public Engagement & Outreach Activities

  • The Dark Side of Personalisation: AI, Voice Recognition and Beyond, Café Scientifique Bournemouth (March 2020) A public talk and discussion about the ethics of the many new ways that companies listen to, track and store information about us using voice recognition and AI.


  • MSc in International Business Management (Bournemouth University, 2012)
  • BA (Hons) in Economics (Bogazici University, Istanbul, Turkey, 2006)


External Media and Press

The data on this page was last updated at 04:12 on September 18, 2020.