Exploring the impact of Social Media Influencers on purchase intentions for luxury products through Human Brand Theory
Authors: Liang, Y., Yang, Y. and Shamim, S.
Conference: European Marketing Academy Annual Conference
Dates: 28-31 May 2024
https://eprints.bournemouth.ac.uk/40264/
Source: Manual
Exploring the impact of Social Media Influencers on purchase intentions for luxury products through Human Brand Theory
Authors: Liang, Y., Yang, Y. and Shamim, S.
Conference: European Marketing Academy Annual Conference
https://eprints.bournemouth.ac.uk/40264/
https://www.emac-online.org/events/emac-annual-conference
Source: BURO EPrints