Machine Learning-Driven Customer Segmentation: Exploring Customer Expectations of Personalization and Willingness to Pay

Editors: Buhalis, D., Brandao, F., Mangion, M.-L. and Efthmiou, L.

Conference: The Mediterranean Tourism Knowledge Exchange and Policy Forum

Dates: 25-27 November 2024

Journal: The Mediterranean Tourism Knowledge Exchange and Policy Forum “ARTS – Amidst Rapid Transformational Shifts” – Book of Abstracts, Mediterranean Tourism Foundation, Malta

Pages: 22-26

Place of Publication: Mediterranean Tourism Foundation, Malta

ISBN: 978-9918-0-1035-6

Source: Manual