Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce
Authors: Manimont, G., Kim, H., Memery, J., Hyun Seung, J. and Lee, D.C.
Conference: International Food Marketing Research Symposium
Dates: 17-19 June 2025
https://eprints.bournemouth.ac.uk/41049/
Source: Manual
Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce
Authors: Manimont, G., Kim, H., Memery, J., Hyun Seung, J. and Lee, D.C.
Conference: International Food Marketing Research Symposium
https://eprints.bournemouth.ac.uk/41049/
https://acg150.acg.edu/events/2025-international-food-marketing-research-symposium/
Source: BURO EPrints