Guljira Manimont

Dr Guljira Manimont

  • gmanimont at bournemouth dot ac dot uk
  • Lecturer in Business and Management (Marketing, Strategy and Innovation)
  • Dorset House D207, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr Guljira Manimont is a Lecturer in Business and Management in the Department of Marketing, Strategy and Innovation at the Bournemouth University. She has been based in the department since moving from Australia where she completed her PhD in Marketing from Queensland University of Technology.

As a food Instagramer (@foodietheorist)/photographer turned destination marketing researcher, Dr Guljira is passionate in her belief that images shape the way people understand and act upon, and this has sparked her research interests in rethinking about images utilised for creating the attractiveness of culinary places in the social media environment. She has presented her research internationally, and has published her research in top tier journals, including: Tourism Recreation Research and Heliyon. If you are considering applying for a PhD, you are welcome to get in touch.

Research Interests:

Destination branding and precinct development, culinary tourism, social media and visual research methods, consumer behaviour and pro-environmental behaviour in pleasure-seeking contexts and enhancing engagement and experiences...

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Favourites

  • Chamorro-Koc, M., Peake, J., Meek, A. and Manimont, G., 2021. Self-efficacy and trust in consumers' use of health-technologies devices for sports. HELIYON, 7 (8).
  • Manimont, G., Pike, S., Beatson, A. and Tuzovic, S., 2021. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media. Tourism Recreation Research.

Journal Articles

  • Chamorro-Koc, M., Peake, J., Meek, A. and Manimont, G., 2021. Self-efficacy and trust in consumers' use of health-technologies devices for sports. HELIYON, 7 (8).
  • Manimont, G., Pike, S., Beatson, A. and Tuzovic, S., 2021. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media. Tourism Recreation Research.

Profile of Teaching PG

  • Integrated Marketing Communications

Profile of Teaching UG

  • Digital Marketing Fundamentals
  • Global Business Environment
  • Marketing Fundamentals

Conference Presentations

  • The 5th International Conference on Destination Branding and Marketing, Factors affecting the perceived effectiveness of Australian destination marketing organisation (DMO) websites – a case of Chinese, South Korean and Indian international students in Australia., 12 Dec 2014, Macao, China

Qualifications

  • PhD in Marketing (Queensland University of Technology, Australia, 2020)
  • MSc in International Marketing (University of Strathclyde, 2013)
  • Bbus in Hospitality Management (James Cook University, 2011)

Memberships

  • The Higher Education Academy, Associate Fellow (2021-),