Guljira Manimont

Dr Guljira Manimont

  • Lecturer in Business and Management (Marketing, Strategy and Innovation)
  • Dorset House D143, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
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Biography

Dr Guljira is welcoming PhD applicants interested in designing interventions to promote aesthetically imperfect foods, food related lifestyles, visual influence/imagery in the online environment, and destination branding. In case your research interests align, please feel free to get in touch with her for an informal discussion.

Guljira has been based in the department since moving from Australia where she completed her PhD in Marketing from Queensland University of Technology (QUT) in 2021. She previously held both teaching and research roles at QUT Business School and Creative Industries Faculty (Industrial Design). Guljira also received her MSc in International Marketing (specialising in Customer Management) from the University of Strathclyde and Bbus in Hospitality Management from James Cook University Australia. Prior to academia, Guljira worked as a Marketing Communication Specialist and Graphic Designer for Australian organisations based in both Thailand and Australia.

As a food Instagramer (@foodietheorist)/photographer turned destination marketing researcher, Guljira is passionate in her belief that images shape the way people understand and act, and this has sparked her research interests in rethinking about images utilised for creating the attractiveness of culinary places in the social media environment...

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Research

Her areas of research interests include destination branding, technology adoption, consumer acceptance of aesthetically imperfect foods, designing interventions that promote sustainable food consumption practices in pleasure-seeking contexts and enhancing engagement and experiences through transformative service design.

Research Supervisions: Guljira is interested in supervising Honours, Masters by Research and PhD students. Past examples of projects and areas of research she is interested in supervising include (but are not limited to); social media adoption, destination brand performance measurement, purchase intentions towards ethical textiles and sustainable fabrics, behavioural aspects of sustainable food consumption, the psychology behind restaurant design and optimising value through service design.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles

Conferences

  • Ban, J., Kim, H., Sheehan, B. and Manimont, G., 2022. Regulatory mode and acceptance of online recommendations. In: Australia and New Zealand Marketing Academy Conference 2022 6-7 December 2022 Perth, Western Australia.
  • Manimont, G. and Murdy, S., 2014. Factors affecting the perceived effectiveness of Australian destination marketing organisation websites – a case of Chinese, South Korean and Indian international students in Australia. In: The 5th International Conference on Destination Branding and Marketing 1-4 December 2014 Macau, China.

Profile of Teaching PG

  • Integrated Marketing Communications
  • Sustainability and social marketing

Profile of Teaching UG

  • Digital Marketing Fundamentals
  • Global Business Environment
  • Marketing Fundamentals
  • Branding and Integrated Communications

Grants

  • Exploring the role of food photos in culinary destination attractiveness: a case of Dorset and Hampshire, UK (Acceleration Of Research & Networking, 01 Feb 2022). Completed

Internal Responsibilities

  • Level 6 (final year) Programme Coordinator/Level Tutor, BSc Hons Marketing Programme Team

Journal Reviewing/Refereeing

  • Journal of International Food & Agribusiness Marketing, Anonymous peer review, 01 Oct 2022
  • Tourism Recreation Research, Anonymous peer review, 01 Nov 2020
  • British Food Journal, Anonymous peer review, 01 Aug 2020

Conference Presentations

  • The Australian and New Zealand Marketing Academy (ANZMAC), Regulatory Mode and Acceptance of Online Recommendations, 05 Dec 2022, Perth, Western Australia

Qualifications

  • PhD in Marketing (Queensland University of Technology, Australia, 2020)
  • MSc in International Marketing (University of Strathclyde, Scotland, 2013)
  • Bbus in Hospitality Management (James Cook University, Australia, 2011)

Memberships

  • The Higher Education Academy, Associate Fellow (2021-),