Guljira Manimont

Dr Guljira Manimont

  • Senior Lecturer in Business and Management (Marketing, Strategy and Innovation)
  • Dorset House D143, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr Guljira warmly invites PhD applicants interested in designing interventions to promote aesthetically imperfect foods, food-related lifestyles, online visual influence/imagery, and destination branding. If your research interests align, please feel free to get in touch with her for an informal discussion.

Guljira has been based in the department since moving from Australia where she completed her PhD in Marketing from Queensland University of Technology (QUT) in 2021. She previously held both teaching and research roles at QUT Business School and Creative Industries Faculty (Industrial Design). Guljira also received her MSc in International Marketing (specialising in Customer Management) from the University of Strathclyde and Bachelor of Business in Hospitality Management from James Cook University Australia. Before transitioning to academia, Guljira worked as a Marketing Communication Specialist and Graphic Designer for Australian organisations based in Thailand and Australia.

Guljira's perspective as a food Instagrammer (@foodietheorist) and photographer turned destination marketing researcher has ignited her passion for understanding how images shape people's perceptions and behaviours...

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Research

At the heart of Guljira's research lies a profound fascination with food. Food is not just sustenance; it serves as a lens through which she explores facets of human behaviour and societal norms. Her research journey commenced with an in-depth exploration of the influence of food photos shared on social media and their impact on our choices in culinary destinations. Her PhD focused on exploring the secrets behind the attractiveness of these visually enticing dishes and how they enhance the appeal of specific food destinations.

However, her exploration did not stop there. Guljira's curiosity led her to look beyond the perfect images into the imperfect aspects of food. She began investigating the beauty within imperfection—how embracing flaws in food can pave the way for sustainable consumption practices and reduce wastage. This shift in focus marked the beginning of her quest to understand not just the visual appeal of food but also its authenticity and sustainability.

Currently, Guljira is engaged in collaborative research projects with universities and research institutes in the UK, Australia, Thailand and Slovakia. These projects aim to mitigate negative stigma towards imperfect products and unconventional food items such as insects. Through her background in graphic design, she approaches these projects with an experiment-led design lens, promoting sustainable food consumption. Funding for these projects comes from institutions such as KMITL Research and Innovation Services and The British Academy/Leverhulme...

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Favourites

  • Manimont, G., Memery, J. and Alahakoon, T., 2024. Food day-trippers’ perceptions of regional food destination attractiveness: an application of distance decay theory. Leisure Studies.
  • Manimont, G., Pike, S., Beatson, A. and Tuzovic, S., 2022. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media. Tourism Recreation Research, 47 (3), 221-240.
  • Chamorro-Koc, M., Peake, J., Meek, A. and Manimont, G., 2021. Self-efficacy and trust in consumers' use of health-technologies devices for sports. HELIYON, 7 (8).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles

  • Manimont, G., Memery, J. and Alahakoon, T., 2024. Food day-trippers’ perceptions of regional food destination attractiveness: an application of distance decay theory. Leisure Studies.
  • Manimont, G., Pike, S., Beatson, A. and Tuzovic, S., 2022. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media. Tourism Recreation Research, 47 (3), 221-240.
  • Chamorro-Koc, M., Peake, J., Meek, A. and Manimont, G., 2021. Self-efficacy and trust in consumers' use of health-technologies devices for sports. HELIYON, 7 (8).

Conferences

  • Manimont, G., Kim, H. and Memery, J., 2024. When Ugly Meets Ugly: How “Ugly” Bundle Can Improve Attractiveness of Imperfect Produce. In: International Food Marketing Research Symposium (IFMRS) 18-20 June 2024 Tromso, Norway.
  • Manimont, G., Kim, H.J., Memery, J. and Ban, J., 2023. Destination attribute preferences influence food photograph viewing. In: The Australian and New Zealand Marketing Academy (ANZMAC) 2023 1-3 December 2023 Otago, New Zealand.
  • Manimont, G., Memery, J. and Alahakoon, T., 2023. Regional food destination attractiveness: an exploration of food day‐tripper preferences. In: International Food Marketing Research Symposium 13-15 June 2023 Prague, Czech Republic.
  • Ban, J., Kim, H., Sheehan, B. and Manimont, G., 2022. Regulatory mode and acceptance of online recommendations. In: Australia and New Zealand Marketing Academy Conference 2022 6-7 December 2022 Perth, Western Australia.
  • Manimont, G. and Murdy, S., 2014. Factors affecting the perceived effectiveness of Australian destination marketing organisation websites – a case of Chinese, South Korean and Indian international students in Australia. In: The 5th International Conference on Destination Branding and Marketing 1-4 December 2014 Macau, China.

Profile of Teaching PG

  • Integrated Marketing Communications
  • Sustainability and social marketing

Profile of Teaching UG

  • Digital Marketing Fundamentals
  • Global Business Environment
  • Marketing Fundamentals
  • Branding and Integrated Communications

Grants

  • Crawling across borders: investigating the influence of country-of-origin labelling on consumer appetite for insect-based foods (KMITL Research and Innovation Services (KRIS), 01 Sep 2023). Awarded
  • Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste (The British Academy/Leverhulme Small Research Grants, 31 Aug 2023). Awarded
  • Exploring the role of food photos in culinary destination attractiveness: a case of Dorset and Hampshire, UK (Acceleration Of Research & Networking, 01 Feb 2022). Completed

Internal Responsibilities

  • Level 6 (final year) Programme Coordinator/Level Tutor, BSc Hons Marketing Programme Team

Journal Reviewing/Refereeing

  • Journal of Marketing Management, Anonymous peer review, 01 Jun 2023
  • Journal of International Food & Agribusiness Marketing, Anonymous peer review, 01 Oct 2022
  • Tourism Recreation Research, Anonymous peer review, 01 Nov 2020
  • British Food Journal, Anonymous peer review, 01 Aug 2020

Conference Presentations

  • The Australian and New Zealand Marketing Academy (ANZMAC), Regulatory Mode and Acceptance of Online Recommendations, 05 Dec 2022, Perth, Western Australia

Qualifications

  • PhD in Marketing (Queensland University of Technology, Australia, 2020)
  • MSc in International Marketing (University of Strathclyde, Scotland, 2013)
  • Bbus in Hospitality Management (James Cook University, Australia, 2011)

Memberships

  • The Higher Education Academy, Associate Fellow (2021-),