Alina E Dolea

Dr Alina E Dolea

  • Deputy Head of Department in Humanities and Law and Associate Professor
  • Weymouth House W408, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Alina Dolea is Associate Professor in Strategic Communication and Public Diplomacy. She holds a Ph.D. in Communication Sciences and her research is situated at the intersection of public diplomacy, nation branding, migration, media and communication studies, with a focus on discourse. She is particularly interested in the role non-state actors have come to play in public diplomacy, reproducing, but also contesting and disrupting the state’s strategic communication. She is currently focusing on diasporas and emotions, exploring the opportunities as well as the consequences of their transnational existence for public diplomacy as 2022-2024 Research Fellow of the USC Center on Public Diplomacy.

She is interested in supervising PhD students in any of these areas.

Alina was Fulbright Senior Scholar 2015-2016 and visited USC Annenberg School for Communication and Journalism between November 2015 and March 2016. She was also Visiting Scholar at the University of Fribourg (Switzerland), during May-October 2015, researching public diplomacy in Switzerland (through the Swiss Scientific exchange program for new member states as part of Swiss Contribution to EU)...



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Reduced inequalities

"Reduce inequality within and among countries"

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Peace, justice and strong institutions

"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels"

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Partnership for the Goals

"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"

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Journal Articles

  • Dolea, A.E. and Suciu, A., 2024. Ethnicity, Identity, and Branding in Postcommunist Romania. Oxford Research Encyclopedia of Race, Ethnicity, and Communication.
  • Jimenez-Martinez, C. and Dolea, A., 2024. Threats, truths and strategies: The overlooked relationship between protests, nation branding and public diplomacy. NATIONS AND NATIONALISM, 30 (1), 39-55.
  • Dolea, A., 2023. The invisible luggage of the displaced: emotions, trauma and public diplomacy. PLACE BRANDING AND PUBLIC DIPLOMACY, 19 (2), 242-247.
  • Kaneva, N., Dolea, A. and Manor, I., 2023. Public diplomacy and nation branding in the wake of the Russia-Ukraine War. PLACE BRANDING AND PUBLIC DIPLOMACY, 19 (2), 185-189.
  • Dolea, A., 2022. Transnational diaspora diplomacy, emotions and COVID-19: the Romanian diaspora in the UK. PLACE BRANDING AND PUBLIC DIPLOMACY, 18 (1), 12-14.
  • Dolea, A., Ingenhoff, D. and Beju, A., 2021. Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative. International Communication Gazette, 83 (4), 301-325.
  • Dolea, E.A., 2017. Exploring the evolution of Public Relations in post-communist Romanian book publishing industry: a historical and sociological approach. ROMANIAN JOURNAL OF SOCIOLOGY/ REVISTA ROMÂNĂ DE SOCIOLOGIE, XXVIII (3-4), 173-199.
  • Pamment, J., Dolea, A. and Ingenhoff, D., 2017. The European refugee crisis: organisational responses and communication strategies. Journal of Communication Management, 21 (4), 322-325.
  • Dolea, A., 2012. Institutionalizing government public relations in Romania after 1989. Public Relations Review, 38 (3), 354-366.


  • Dolea, E., 2015. Twenty years of (re)branding post-communist Romania. Actors, discourses, perspectives - 1990-2010. Institutul European.
  • Dolea, A., Tarus, A. and Guțu, D., 2009. Branding Romania cum (ne) promovăm imaginea de țară. Bucharest: Curtea Veche Publishing.


  • Dolea, E., 2018. The Impact of Migration on the Construction of Romania's Country Image: Two Intersecting Public Problems. In: Beciu, C., Ciocea, M., Madroane, I.D. and Carlan, A.I., eds. Debating Migration as a Public Problem: National Publics and Transnational Fields. Peter Lang.
  • Dolea, A., 2018. Public diplomacy as co-constructed discourses of engagement. The Handbook of Communication Engagement. 331-345.
  • Dolea, E., 2015. The Need for Critical Thinking in Country Promotion: Public diplomacy, nation branding and public relations. In: L'Etang, J., McKie, D., Snow, N. and Xifra, J., eds. The Routledge Handbook of Critical Public Relations. Routledge.
  • Dolea, A., 2015. Strategic communication and ethics: The case of the Romanian touristic brand. Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication. 153-174.
  • Gutu, D. and Dolea, A., 2010. Images and Nations. The Role of Cultural Institutes. 257-269.


Internet Publications


PhD Students

  • Burak Uzunova. Euroscepticism and Nationalism: A Comparison between the United Kingdom and Turkey, (In progress)
  • Fahad Saud Alzahrani. The narrative of communication response during the Covid-19 pandemic: A comparative study of KSA and UAE, (In progress)
  • Rayan Alyusufi. Soft Power in the Context of the Middle East: Practice, Potential, Limitations and Relevance to Postcolonialism, (In progress)

Profile of Teaching UG

  • BA (Hons) Promotion, Power and Democracy

Invited Lectures

  • Public Diplomacy and Critical Theories of PR, University of Fribourg, Switzerland, 31 Oct 2018 more
  • Strategic comm of protests -citizen diplomacy?, University of Fribourg, Switzerland, 31 Oct 2018 more
  • 20 years of rebranding post-communist Romania, University of Southern California, USA, 02 Feb 2016 more
  • Public diplomacy – an overview of the field, Gaylord College, University of Oklahoma, Oklahoma, 29 Jan 2016 more
  • Introduction to nation branding. Case studies, Norman Public Library, Norman Oklahoma, USA, 28 Jan 2016 more


  • The construction of country images in turbulent times (RO COUNTRY IMAGES) (Romanian Ministry of Research and Innovation, The Executive Agency for Higher Education, Research, Development and Innovation Funding (UEFISCDI), 02 May 2018). Completed
  • Digital Diplomacy. Discourses on Country Promotion in USA and Romania (The US Department of State, The Council for International Exchange of Scholars and the Romanian-US Fulbright Commission, 05 Nov 2015). Completed
  • Discourses on country image promotion and identity in Western and Eastern Europe. A comparative study on Switzerland and Romania (DiCoPro) (The Scientific Exchange Programme (Sciex-NMSch) was part of the Swiss Contribution to the New Member States (NMS) of the European Union.The Programme was coordinated by the Rectors’ Conference of Swiss Higher Education Institutions (swissuniversities) on a mandate of the Swiss Agency for Development and Cooperation (SDC)., 08 May 2015). Completed
  • Diaspora in the Romanian Media and Political Sphere. From Event to the Social Construction of Public Issues (Romanian Executive Unit for Financing Higher Education, Research, Development, 02 Jan 2012). Completed
  • The construction of country promotion as a public issue in Romania after 1989 (The National University of Political Studies and Public Administration, 01 Mar 2010). Completed

External Responsibilities

Journal Reviewing/Refereeing

  • International Journal of Communication, Anonymous peer review, 23 Jan 2018
  • Place Branding and Public Diplomacy, Anonymous peer review, 01 Sep 2017
  • Public Relations Inquiry, Anonymous peer review, 03 Jan 2015
  • Public Relations Review, Anonymous peer review, 02 Dec 2013

Public Engagement & Outreach Activities

  • Contributor to panel Flipping the Script: Bottom-Up Methods for Diaspora Diplomacy Studies (19 Nov 2021)
  • Feraru Conferences of the Romanian Cultural Institute New York (24 Jun 2021)
  • Romanian Diaspora in the UK and Romania’s image. Being ‘HERE’ and ‘THERE’. Online event streamed on Facebook ( and had 1.4k views (27 Nov 2020)

Conference Presentations

  • International History of Public Relations Conference, Rom: The gradual marketization of Romania’s country image and of the Romanian migrant, 26 Jun 2019, Bournemouth University
  • Post-conference “Public Diplomacy in the 2020s”, 69th Annual Conference of the International Communication Association, Country images and diaspora diplomacy. From diaspora’s agenda to policy making, 29 May 2019, Washington DC, USA
  • International Workshop “Promoting the Nation in Troubled Times Branding, Diplomacy and Strategic Communications in a Polarised Context”, Between past and future: Promoting Romania in the year of Centenary, 21 Mar 2019, Loughborough
  • ECREA Conference 2018, The strategic communication of protests as form of citizen diplomacy: the Romanian protests from 2017., 31 Oct 2018, Lugano
  • EUPRERA Congress 2018, Country Images and the Role of PR in Turbulent Times: An Exploratory Study, 27 Sep 2018, Aarhus University
  • International History of Public Relations Conference, “The history of promoting Switzerland abroad: actors, practices, and institutions”, 11 Jul 2018, Bournemouth University
  • The 68th Annual Conference of the International Communication Association 2018, Public diplomacy as co-constructed discourses of engagement: The role of non-state actors, 24 May 2018, Prague
  • International Workshop Civic Activism and Protest Culture in the Black Sea Countries, Protests as citizen diplomacy., 22 Jun 2017, Bucharest, Romania
  • Postconference of the 67th Annual Conference of the International Communication Association, Public diplomacy in turbulent times: redefining challenges for theory and practice, 30 May 2017, San Diego, USA
  • The 67th Annual Conference of the International Communication Association, Public diplomacy and engagement. Reviewing theoretical developments, 25 May 2017, San Diego, USA
  • "Constructing Swiss Identity and Country Image in Times of Migration: Europe between Integration and Exclusion“ Conference sponsored by the Swiss Academy of Humanities and Social Sciences, University of Fribourg, Switzerlan, Linking coutry images, migration and Critical Discourse Analysis: the „stop mass immigration” initiative., 20 Mar 2017, Fribourg, Switzerland
  • Annual Convention International Studies Association, Public diplomacy as constructed discourses of engagement, 21 Feb 2017, Baltimore, USA
  • Annual Convention International Studies Association, Public diplomacy in new and old European democracies: how institutional understanding shapes practices., 21 Feb 2017, Baltimore, USA

Consultancy Activities

  • Digital Diaspora Workshop, Training. Romanian Ministry of Foreign Affairs

Attended Training

  • Doctoral Supervision, 24 Jan 2018, Certificate of Doctoral Supervision


  • PGCE in Education Practice (BU CEL, 2018)
  • PhD in Communication Sciences (Doctoral School in Communication Sciences, National University of Political Studies and Public Administration, 2013)
  • MA in Political Communication, Political Marketing (Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, 2009)
  • BA (Hons) in Communication Sciences (Faculty of Communication and Public Relations, 2004)


  • Top Faculty Award (with César Jiménez-Martínez) (Public Diplomacy Interest Group of the International Communication Association, 2023)
  • Seal of Excellence. The project proposal for call H2020-MSCA-IF-2016 of 14 September 2016, WAS SCORED AS A HIGH-QUALITY PROJECT PROPOSAL IN A HIGHLY COMPETITIVE EVALUATION PROCESS (This means passing, with a score of 85% or more, all stringent Horizon 2020 assessment thresholds for the 3 award criteria (excellence, impact, quality and efficiency of implementation) required to receive funding from Horizon 2020). (Certificate delivered by the European Commission, as the institution managing Horizon 2020, the EU Framework Programme for Research and Innovation 2014-2020., 2017)
  • Best paper at the Annual Conference of the Swiss Association of Communication and Media Research 2016 (The Swiss Association of Communication and Media Research, 2016)
  • Fulbright Outreach Lecturing Fund Travel Award (Institute of International Education, Council for International Exchange of Scholars, Fulbright Scholar Program, 2016)
  • EUPRERA PhD Award for Excellent Doctoral Thesis (The European Public Relations Education and Research Association, 2015)
  • 2nd ”Best Faculty Papers in Public Relations” at the 64th Annual Conference of the International Communication Association, Seattle, SUA (The Public Relations Division within the International Communication Association, 2014)
  • Silver Award for Excellence at Romanian PR Award 2008 (Corporate communication section), for Curtea Veche Publishing’s PR campaign ”Everybody is coming to Pamuk” (Forum for International Communications, organizer of the Romanian PR Award. A national competition that awards best PR campaigns in Romania, 2008)



  • International History of Public Relations

Social Media Links

External Media and Press