Julia Hibbert

Dr Julia Hibbert

  • Principal Academic in Marketing
  • Dorset House D161, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Julia Hibbert is a Principal Academic in Marketing and Programme Leader for the MSc Marketing Suite. She received her BA from the University of Lincoln and both her MA and PhD from Bournemouth University. She currently teaches across undergraduate and postgraduate programmes within the Faculty of Management. Her fascination with understanding people means that her research interests lie around consumer behaviour and the role of identity in the decision making process. Julia's research and publications in this area demonstrates her status as an emerging thought leader in the field. Julia has worked in industry and has led successful marketing campaigns in the childcare sector.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Reduced inequalities

"Reduce inequality within and among countries"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles


  • Day, R., Hitchings, R., Fox, E., Venn, S. and Hibbert, J.F., 2017. Leisure travel and the time of later life. Demanding Energy: Space, Time and Change. 183-200.
  • Hibbert, J.F., Dickinson, J.E., Gössling, S. and Curtin, S., 2014. Identity and tourism mobility: An exploration of the attitude-behaviour gap. Understanding and Governing Sustainable Tourism Mobility: Psychological and Behavioural Approaches. 15-36.



Profile of Teaching PG

  • Retail Consumer Experience and Behaviour
  • Programme Leader, MSc Marketing Suite
  • Omnichannel Strategy and Supply Chain Management

Profile of Teaching UG

  • Marketing
  • Consumer Behaviour and Market Research
  • Omni-channel Retailing and Supply Chain Management
  • Global Strategic Marketing

Internal Responsibilities

  • Chair of Preliminary Panel, MSI Academic Offences Panel
  • Committee Member, Research Concordat Steering Group


  • PhD in Tourism, travel and identity (Bournemouth University, 2013)


  • AdvanceHE, Fellow,
  • Institute for Small Business and Entrepreneurship, Member,