Dr Julia Hibbert
- Principal Academic in Marketing
- Dorset House D161, Talbot Campus, Fern Barrow, Poole, BH12 5BB
- Keywords:
- Consumer Behaviour
- Identity
- Marketing
- Tourism
Biography
Dr Julia Hibbert is a Principal Academic in Marketing and Programme Leader for the MSc Marketing Suite. She received her BA from the University of Lincoln and both her MA and PhD from Bournemouth University. She currently teaches across undergraduate and postgraduate programmes within the Faculty of Management. Her fascination with understanding people means that her research interests lie around consumer behaviour and the role of identity in the decision making process. Julia's research and publications in this area demonstrates her status as an emerging thought leader in the field. Julia has worked in industry and has led successful marketing campaigns in the childcare sector.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Good health and well-being
"Ensure healthy lives and promote well-being for all at all ages"
Sustainable cities and communities
"Make cities and human settlements inclusive, safe, resilient and sustainable"
Responsible consumption and production
"Ensure sustainable consumption and production patterns"
