Engaging with a healthy tourism "offer": strategies to improve place perceptions

Authors: Wall, S., Hemingway, A. and Curtin, S.

http://eprints.bournemouth.ac.uk/29529/

Journal: Worldwide Hospitality and Tourism Themes

Publisher: Emerald Group Publishing Ltd.

ISSN: 1755-4217

The purpose of this paper is to explore how engagement with a healthy tourism “offer” could improve place perceptions through the development of collaborative strategies to promote a wellbeing destination.

Design/methodology/approach – This paper takes a constructivist grounded theory approach drawing on semi-structured interviews conducted with local members of council from public health and tourism teams, in a seaside town in the South of England.

Findings – Study findings indicate that the historical roots of the town’s creation have a bearing on current planning challenges and strategies. Findings confirm that collaborative strategies to engage with a healthy tourism “offer” will improve place perceptions and promote a wellbeing destination.

Implications The paper concludes that strategies to engage with a healthy tourism offer include interventions to curb alcohol consumption, regenerate areas, and promote eudaimonic wellbeing – which could ultimately improve place perceptions.

Originality/value - This paper proposes that the development of a strategic alliances bridged through the construct of wellbeing could improve place perceptions and promote a wellbeing destination.

Keywords Public health, tourism, wellbeing, grounded theory, place, south of England

This data was imported from Scopus:

Authors: Wall, S., Hemingway, A. and Curtin, S.

http://eprints.bournemouth.ac.uk/29529/

Journal: Worldwide Hospitality and Tourism Themes

Volume: 9

Issue: 5

Pages: 525-533

eISSN: 1755-4225

ISSN: 1755-4217

DOI: 10.1108/WHATT-07-2017-0038

© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to explore how engagement with a healthy tourism “offer” could improve place perceptions through the development of collaborative strategies to promote a well-being destination. Design/methodology/approach: This paper takes a constructivist grounded theory approach drawing on semi-structured interviews conducted with local members of the council from public health and tourism teams, in a seaside town in the South of England. Findings: Study findings indicate that the historical roots of the town’s creation have a bearing on the current planning challenges and strategies. Findings confirm that collaborative strategies to engage with a healthy tourism “offer” will improve place perceptions and promote a well-being destination. Research limitations/implications: This paper concludes that strategies to engage with a healthy tourism offer include interventions to curb alcohol consumption, regenerate areas and promote eudaemonic well-being – which could ultimately improve place perceptions. Originality/value: This paper proposes that the development of strategic alliances bridged through the construct of well-being could improve place perceptions and promote a well-being destination.

This data was imported from Web of Science (Lite):

Authors: Wall, S., Hemingway, A. and Curtin, S.

http://eprints.bournemouth.ac.uk/29529/

Journal: WORLDWIDE HOSPITALITY AND TOURISM THEMES

Volume: 9

Issue: 5

Pages: 525-533

eISSN: 1755-4225

ISSN: 1755-4217

DOI: 10.1108/WHATT-07-2017-0038

The data on this page was last updated at 04:56 on March 21, 2019.