Paralympic Broadcasting and Social Change: An Integrated Mixed Method Approach to Understanding the Paralympic Audience in the UK

Authors: Pullen, E., Jackson, D. and Silk, M.

Journal: Television and New Media

eISSN: 1552-8316

ISSN: 1527-4764

DOI: 10.1177/15274764211004407

Abstract:

Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey (n = 2008) and focus group (n = 216) data from Paralympic audiences across the UK, this study provides the first mixed method and integrated empirical analysis of Paralympic audiences to date. We attempt to identify who the UK Paralympic audience is, before examining audience perceptions of Paralympic coverage, and the impact of watching the Paralympics on audience sentiments toward disabled people in sporting and everyday contexts.

http://eprints.bournemouth.ac.uk/34857/

Source: Scopus

Paralympic Broadcasting and Social Change: An Integrated Mixed Method Approach to Understanding the Paralympic Audience in the UK

Authors: Pullen, E., Jackson, D. and Silk, M.

Journal: TELEVISION & NEW MEDIA

eISSN: 1552-8316

ISSN: 1527-4764

DOI: 10.1177/15274764211004407

http://eprints.bournemouth.ac.uk/34857/

Source: Web of Science (Lite)

Paralympic broadcasting and social change: An integrated mixed method approach to understanding the Paralympic audience in the UK

Authors: Pullen, E., Jackson, D. and Silk, M.

Journal: Television and New Media

Publisher: SAGE

ISSN: 1527-4764

Abstract:

Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey (n=2008) and focus group (n=216) data from Paralympic audiences across the UK, this study provides the first mixed method and integrated empirical analysis of Paralympic audiences to date. We attempt to identify who the UK Paralympic audience is, before examining audience perceptions of Paralympic coverage, and the impact of watching the Paralympics on audience sentiments towards disabled people in sporting and everyday contexts.

http://eprints.bournemouth.ac.uk/34857/

Source: Manual

The data on this page was last updated at 04:20 on May 11, 2021.