Between analogue and digital: A critical exploration of strategic social media use in Greek election campaigns
Authors: Veneti, A., Lilleker, D.G. and Jackson, D.
Journal: Journal of Information Technology and Politics
Volume: 19
Issue: 1
Pages: 50-64
eISSN: 1933-169X
ISSN: 1933-1681
DOI: 10.1080/19331681.2021.1913689
Abstract:Amidst the burgeoning literature on the use social media in electoral politics, there are still relatively few studies that seek to understand developments in digital campaigning from the inside. Drawing on 9 semi-structured interviews with Greek political communication consultants, we address this gap. Theoretically, we draw from Kreiss, Lawrence, & McGregor’ s analytical framework that seeks to account for the ways that campaigns perceive their candidates in relation to audiences, affordances, and genres of different social media platforms, as well as the timing of the electoral cycle, in order to effectively study strategic social media communication. Our findings show that Greek campaigns are embracing many social media but still have a relatively rudimentary understanding of the affordances of different platforms and their communicative cultures. Where campaign communication strategies are shaped by politicians, they typically favor one platform as a channel for all their content. Our findings demonstrate that different media systems and political cultures impact considerably on the adoption of digital communication strategiesand can be quite far from the highly professional and sophisticated American model. Findings are discussed in relation to ongoing debates around campaign professionalization and the role of platforms.
https://eprints.bournemouth.ac.uk/35494/
Source: Scopus
Between analogue and digital: A critical exploration of strategic social media use in Greek election campaigns
Authors: Veneti, A., Lilleker, D.G. and Jackson, D.
Journal: JOURNAL OF INFORMATION TECHNOLOGY & POLITICS
Volume: 19
Issue: 1
Pages: 50-64
eISSN: 1933-169X
ISSN: 1933-1681
DOI: 10.1080/19331681.2021.1913689
https://eprints.bournemouth.ac.uk/35494/
Source: Web of Science (Lite)
Between analogue and digital: A critical exploration of strategic social media use in Greek election campaigns
Authors: Veneti, A., Lilleker, D. and Jackson, D.
Journal: Journal of Information Technology and Politics
Publisher: Taylor and Francis
ISSN: 1542-4049
DOI: 10.1080/19331681.2021.1913689
Abstract:Amidst the burgeoning literature on the use social media in electoral politics, there are still relatively few studies that seek to understand developments in digital campaigning from the inside. Drawing on 9 semi-structured interviews with Greek political communication consultants, we address this gap. Theoretically, we draw from Kreiss, Lawrence, & McGregor’ s analytical framework that seeks to account for the ways that campaigns perceive their candidates in relation to audiences, affordances, and genres of different social media platforms, as well as the timing of the electoral cycle, in order to effectively study strategic social media communication. Our findings show that Greek campaigns are embracing many social media but still have a relatively rudimentary understanding of the affordances of different platforms and their communicative cultures. Where campaign communication strategies are shaped by politicians, they typically favor one platform as a channel for all their content. Our findings demonstrate that different media systems and political cultures impact considerably on the adoption of digital communication strategiesand can be quite far from the highly professional and sophisticated American model. Findings are discussed in relation to ongoing debates around campaign professionalization and the role of platforms.
https://eprints.bournemouth.ac.uk/35494/
Source: Manual
Between analogue and digital: A critical exploration of strategic social media use in Greek election campaigns
Authors: Veneti, A., Lilleker, D. and Jackson, D.
Journal: Journal of Information Technology and Politics
Volume: 19
Issue: 1
Pages: 50-64
ISSN: 1933-1681
Abstract:Amidst the burgeoning literature on the use social media in electoral politics, there are still relatively few studies that seek to understand developments in digital campaigning from the inside. Drawing on 9 semi-structured interviews with Greek political communication consultants, we address this gap. Theoretically, we draw from Kreiss, Lawrence, & McGregor’ s analytical framework that seeks to account for the ways that campaigns perceive their candidates in relation to audiences, affordances, and genres of different social media platforms, as well as the timing of the electoral cycle, in order to effectively study strategic social media communication. Our findings show that Greek campaigns are embracing many social media but still have a relatively rudimentary understanding of the affordances of different platforms and their communicative cultures. Where campaign communication strategies are shaped by politicians, they typically favor one platform as a channel for all their content. Our findings demonstrate that different media systems and political cultures impact considerably on the adoption of digital communication strategiesand can be quite far from the highly professional and sophisticated American model. Findings are discussed in relation to ongoing debates around campaign professionalization and the role of platforms.
https://eprints.bournemouth.ac.uk/35494/
Source: BURO EPrints