Consumer involvement in live streaming commerce through the S-O-R lens: the influence of product and emotional stimuli on purchase intentions
Authors: Liang, Y.D., Kim, J., Bray, J., Cai, L.
Journal: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication Date: 03/07/2026
eISSN: 1758-4248
ISSN: 1355-5855
DOI: 10.1108/APJML-10-2025-2116
Source: Web of Science
Preferred by: Jeffery Bray