Dr Mariana Consoni Rubio
- Lecturer in Digital Marketing Management
- Dorset House D145, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Mariana joined Bournemouth University Business School in 2023 as a Lecturer in Marketing Management. She brings a rich background in academia, having taught Business Finance and International Business at the University of Aberdeen for four years. Mariana also possesses diverse teaching experience from the University of São Paulo, Brazil, where she taught Technology in Tourism, Marketing, and Economy of Leisure & Tourism.
Mariana's research primarily focuses on the implications of Information and Communication Technology (ICT) in digital marketing and work-life boundaries, consumer behaviour, sustainability with a focus on marketing and tourism, and business intelligence in tourism and hospitality.
At Bournemouth University, Mariana teaches a range of subjects, including Tourism and Technology, Principles of Marketing, and Branding & Integrated Communications. She also supervises undergraduate and postgraduate dissertations, as well as PhD students.
Mariana holds a PhD in Management Studies from the University of Aberdeen, Scotland; and Postgraduate Certificate in Education (PGCE) from Bournemouth University... She also earned a MSc in Tourism Development with an emphasis on Process & Innovation, and a BSc in Leisure & Tourism from the University of São Paulo, Brazil. Additionally, she holds a BSc in Hotel Management from the University of São Francisco, Brazil.
Before transitioning to academia, Mariana gained over eight years of industry experience in Project Management and Digital Marketing, equipping her with practical insights and a well-rounded perspective that enriches her teaching and research.
moreExpertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Decent work and economic growth
"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"
Sustainable cities and communities
"Make cities and human settlements inclusive, safe, resilient and sustainable"
Responsible consumption and production
"Ensure sustainable consumption and production patterns"
