Nadina Ayer

Dr Nadina Ayer

  • Lecturer in Sports Management
Back to top

Biography

Nadina Ayer holds a Ph.D. in Recreation and Leisure Studies from the University of Waterloo, Ontario, Canada. She was awarded an MA in Recreation and Leisure Studies and a BA (Hons.) with a double major in Recreation and Business and Therapeutic Recreation and a German minor from the University of Waterloo. Her research focuses on online communities, interpersonal and group dynamics, participation and leadership in sport, and management of sport and recreation. Nadina is a former varsity tennis player (bronze medallist and MVP) and a certified tennis coach (including wheelchair and cardio tennis) with extensive coaching experience from grassroots to high performance. She is the co-founder of the Imamovic-Ayer Tennis Academy.

Nadina is a long-time community sport volunteer, who has worked with Tennis Canada (Community Champion), Ontario Tennis Association (Kids Cardio Tennis Regional Representative), and Kitchener-Waterloo Sports Council (Board of Directors, Member, Webmaster- current role)...

more

Journal Articles

  • Ayer, N. and McCarville, R., 2021. Creating and consuming content: exploring member engagement and role acceptance within an online tennis forum. Leisure/ Loisir, 45 (4), 525-550.
  • Barton, K.R., Yazdani, A., Ayer, N., Kalvapalle, S., Brown, S., Stapleton, J., Brown, D.G. and Harrigan, K.A., 2017. The effect of losses disguised as wins and near misses in electronic gaming machines: A systematic review. Journal of Gambling Studies.
  • Ayer, N., 2015. Interpersonal dynamics in sport. Illuminare: A Student Journal in Recreation, Parks, and Tourism Research, 13 (1).

Chapters

  • Ayer, N. and McCarville, R., 2020. Forging connections and community within an online tennis forum. Leisure and its communities: Rethinking mutuality, collective expression and belonging in the new century. Routledge.
  • Ayer, N. and McCarville, R., 2019. Exploring an online tennis community. Routledge Handbook of Tennis: History, Culture and Politics. Routledge Taylor & Francis Group.

Conferences

  • Ayer, N., Jiang, K., McCarville, R. and Mannell, R., 2016. Farm tourists: Exploring reasons for visiting "Ferienhof Faust". In: Travel and Tourism Research Association (TTRA) Canada Chapter 28-30 September 2016 Edmonton, Calgary, Canada.

Reports

Theses

  • Ayer, N., 2018. Online leisure communities: The case of tennis enthusiasts. PhD Thesis. University of Waterloo, Department of Recreation and Leisure Studies.
  • Ayer, N., 2011. Tennis spectator loyalty when life gets in the way. Master's Thesis. University of Waterloo, Department of Recreation and Leisure Studies.
  • Ayer, N., 2005. Assessing the Impact of Skiing on Motives, Self-Esteem and Socialization/Friendship Development among Children with Cerebral Palsy. Undergraduate Dissertation. University of Waterloo, Department of Recreation and Leisure Studies.

Posters

  • Ayer, N., 2018. Exploring the importance of coach-player relationship in inclusive tennis programming. In: Ninth International Conference on Sport & Society.
  • Ayer, N., 2017. Tennis coaching, athlete development and organizational effectiveness in Canada. In: Eighth International Conference on Sport and Society.

Others

  • Ayer, N., 2015. Safety and Wellbeing [Blog]. Canadian Index of Wellbeing, University of Waterloo, Waterloo, Ontario, Canada. Published online.

Profile of Teaching UG

  • Principles of Sport Management
  • Managing Sport for Development

External Responsibilities

Public Engagement & Outreach Activities

  • Wheelchair Tennis, Find Your Passion Sport Experience Event, KidsAbility, Woolwich Memorial Centre, Elmira, Ontario, Canada

Conference Presentations

  • Ninth International Conference on Sport & Society, Exploring the coach-player relationship in inclusive tennis programming., 19 Jul 2018, North Miami, USA
  • XIX International Sociological Association (ISA) World Congress of Sociology: Power, Violence and Justice - Reflections, Responses, and Responsibility, Exploring the power dynamics in an online sports fan community., 15 Jul 2018, Toronto, Ontario, Canada
  • North American Society for the Sociology of Sport, Online tennis forum: An arena for a coach-athlete relationship?, 01 Nov 2017, Windsor, Ontario, Canada
  • Eighth International Conference on Sport and Society, Tennis coaching, athlete development and organizational effectiveness in Canada, 10 Jul 2017, London, UK
  • 15th Canadian Congress on Leisure Research, Word of mouth dynamics in an online sport community, 23 May 2017, Waterloo, Ontario, Canada
  • Travel and Tourism Research Association (TTRA) Canada Chapter Annual Conference, Farm tourists: Exploring reasons for visiting “Ferienhof Faust”, 28 Sep 2016, Edmonton, Calgary, Canada
  • Critical Tourism Studies North America Conference, Sleeping in the Hay: An act of resistance against mass tourism?, 01 Aug 2016, Huntsville, Ontario, Canada
  • 3rd ISA Forum of Sociology: The Futures we want: Global Sociology and Struggles for a Better World, Online communities: The case of tennis enthusiasts, 10 Jul 2016, Vienna, Austria
  • Seventh International Conference on Sport and Society and the Sport and Society Knowledge Community, Coaching experience: The case of Canadian tennis coaches, 02 Jun 2016, Hanolulu, Hawaii, USA
  • Seventh International Conference on Sport and Society and the Sport and Society Knowledge Community, Canadian women volunteers in community sport clubs, 02 Jun 2016, Honolulu, Hawaii, USA
  • Seventh International Conference on Sport and Society and the Sport and Society Knowledge Community, Leisure physical activity, mental health, and life satisfaction among Canadians, 02 Jun 2016, Honolulu, Hawaii, USA
  • Travel and Tourism Research Association (TTRA) Canada Chapter Annual Conference, A systematic literature review of service quality research in tourism, hospitality, and leisure, 23 Sep 2015, Niagara Falls, Ontario, Canada
  • 6th International Working Group on Women and Sport (IWG) World Conference, Women in community sport leadership roles: A survey of women sport volunteers, 12 Jun 2014, Helsinki, Finland
  • 6th International Working Group on Women and Sport (IWG) World Conference, How to make it happen: Women with disabilities participating in sport, 12 Jun 2014, Helsinki, Finland

Attended Training

  • Fundamentals of University Teaching Certificate (University of Waterloo)
  • Tri-Council Policy Statement Certificate (Government of Canada)
  • Cardio Tennis Certificate (Ontario Tennis Association)
  • Teaching Online: Advanced Skills for Graduate Students
  • Grading Essays
  • Assessing Student Learning
  • LEARN (D2L) Instructor user group (University of Waterloo)
  • Employee safety orientation (supervisor training) (University of Waterloo)
  • Workplace violence awareness (University of Waterloo)
  • Transitioning: TA to Instructor
  • Workplace Hazardous Materials Information System (WHMIS) (University of Waterloo)
  • Academic integrity
  • Accessibility for Ontarians with Disabilities Act (AODA)
  • Wheelchair Tennis Certificate (Ontario Tennis Association)
  • National Coaching Certification Program (NCCP1) Certificate (Coaching Association of Canada)
  • Tennis Instructor & Tennis Coordinator Certificate (Tennis Canada)

Qualifications

  • PhD in Recreation and Leisure Studies (University of Waterloo, Ontario, Canada, 2018)
  • MA in Recreation and Leisure Studies (University of Waterloo, Ontario, Canada, 2011)
  • BA (Hons) in Recreation and Leisure Studies (Double Major: Recreation & Business and Therapeutic Recreation; Minor: German; University of Waterloo, Ontario, Canada, 2005)

Honours

  • AHS Graduate Experience Award ($35,000) (University of Waterloo, Ontario, Canada)
  • Athletic Financial Award ($500) (University of Waterloo, Ontario, Canada)
  • Bronze Medal (Ontario University Athletics, Ontario, Canada)
  • Graduate Milestone Scholarship ($1,200) (University of Waterloo, Ontario, Canada)
  • Judson Whiteside Leadership Award (University of Waterloo, Ontario, Canada)
  • Most Valuable Player (University of Waterloo, Ontario, Canada)
  • Ontario University Athletics Academic Achievement Award (University of Waterloo, Ontario, Canada)
  • Outstanding Graduating Senior (University of Waterloo, Ontario, Canada)
  • Provost Doctorate Award ($5,000) (University of Waterloo, Ontario, Canada)
  • Senate Graduate Scholarship ($6,000) (University of Waterloo, Ontario, Canada)
  • The President's Athlete Academic Honour Roll (University of Waterloo, Ontario, Canada)
  • Wilfrid L. Blitzer Language Contest University of Waterloo "Top Students in German" Award ($500) (City of Waterloo, Ontario, Canada)

Memberships

  • KW Sport Council, Member (2018-),
  • Canadian Association for Leisure Studies, Member (2017-),