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Dr Na Young Ahn

  • nyahn at bournemouth dot ac dot uk
  • Lecturer in Sport and Event Management
  • Dorset House D131, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am Nayoung (with two syllables), a lecturer in the Department of Sport and Event Management (SEM) in the Bournemouth University Business School (BUBS). Before joining, I worked as a clinical instructor in the Department of Physical Education at Gyeongsang National University and as an assistant professor in the Department of Football Science at Honam University. I taught a broad range of undergraduate courses at Texas A&M University where I completed my doctorate in Health and Kinesiology, with an emphasis on Sport Management. I received my master’s degree in Sport Science from Seoul National University, where I gained an in-depth knowledge of sport participation and consumer behaviour, and did my undergraduate degree in Sport and Leisure Studies from Uiduk University, where I played intercollegiate football competitively.

I am researching sport-related topics focused on cultural diversity, inclusion, and social justice in sport governance and leadership, as well as applications of systematic reviews in the field of sport management...


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Gender equality

"Achieve gender equality and empower all women and girls"

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Peace, justice and strong institutions

"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels"

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Journal Articles

  • Noh, Y., Ahn, N.Y. and Anderson, A.J., 2023. Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy. European Sport Management Quarterly, 23 (6), 1732-1758.
  • Cunningham, G., Dixon, M., Singer, J., Oshiro, K., Ahn, N.Y. and Weems, A., 2021. A site to resist and persist: Diversity, social justice, and the unique nature of sport. Journal of Global Sport Management, 6 (1), 30-48.
  • Ahn, N.Y. and Cunningham, G., 2020. Standing on a glass cliff? A case study of FIFA’s gender initiatives. Managing Sport and Leisure, 25 (1-2), 114-137.
  • Cunningham, G. and Ahn, N.Y., 2019. Moderation in sport management research: Room for growth. Measurement in Physical Education and Exercise Science, 23 (4), 301-313.
  • Cunningham, G., Ahn, N.Y., Anderson, A. and Marlene, D., 2018. Gender, coaching, and occupational turnover. Women in Sport and Physical Activity Journal, 27 (2), 63-72.
  • Ahn, N.Y. and Cunningham, G., 2017. Cultural values and gender equity on National Olympic Committee boards. International Journal of Exercise Science, 10 (6), 857-874.


  • Cunningham, G. and Ahn, N.Y., 2019. The role of bias in the under-representation of women in leadership positions. In: Lough, N. and Geurin, A., eds. Routledge handbook of the business of women’s sport. New York, NY: Routledge, 83-94.

Profile of Teaching PG

  • L7 Strategic Sport Management

Profile of Teaching UG

  • L4 Beginning Research in Sport & Exercise
  • L5 Conducting Research in Sport & Exercise
  • L6 Strategy & Leadership
  • L6 Strategic Sport Management
  • L5 Sport Management and Leadership


  • Understanding a cultural identity negotiation of foreign-born Asian women footballer in England: An intersectional perspective (21/22 QR funding scheme, 23 May 2022). Completed