SOCIAL MEDIA USE IN POLITICAL COMMUNICATION IN GREECE

Authors: Veneti, A., Jackson, D. and Lilleker, D.

http://eprints.bournemouth.ac.uk/32268/

Publisher: Centre for Politics and Media Research, BU

This report offers a summary analysis of an investigation in the use of social media as a tool of political communication in Greece by drawing on interviews with politicians and communication consultants. It presents key findings regarding the perceptions about and use of social media, patterns of behavior online, the working relationship between politicians and consultants, and the design of digital communication strategies.

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