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  • Brand Equity with an Improved Role for the Marketing Mix in a Practice-oriented Brand Valuation Framework more
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  • Brand Management & Relationship marketing in on-line environments more
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  • Brand Management in the Nonprofit Sector: An Internal Branding Perspective more
  • Branding a University: effectiveness of internal branding activities on mid level administrators and Deans more
  • Branding success in post-92 HEIs more

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