Emmanuella Ejime

Emmanuella Ejime

  • Lecturer in Digital Marketing Communications
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Emmanuella Ejime is a Fellow of the Higher Education Academy, a Chartered Management and Business Educator, and a Full-Time Lecturer in Digital Marketing Communications at the Department of Communication and Journalism, Bournemouth University, U.K.

Ella has a first degree, an LL.M, an MBA and Ph.D. in Marketing and Consumer Behaviour (in view). She has previously worked at different reputable institutions including Coventry University, London (MBA students on International Marketing, Strategic Management, International Trade and Entrepreneurship, as a teaching assistant), and University of West London where she was a lecturer and module coordinator in charge of different units. She has also worked previously at the Business School in Bournemouth University, both as dissertation supervisor and unit tutor for different units.

Research

Her background is in Law, International Marketing, Consumer Behaviour, Media and Strategic Management. Currently in the final stage of her PhD, which focuses on Consumer Psychology, Consumer Behaviour and Multi-channel Marketing. She has carried out some extremely interesting research on Psychological Distance, Consumer Behaviour and Digital Marketing, and have built a progressing avenue for publication in different fields, including Interdisciplinary Studies and Law. Also actively seeking to collaborate in different research areas that are very engaging.

Journal Articles

  • Ejime, R., Hough, P., Aybak, T. and Ejime, E., 2020. TERRORISM AND CONTAGION THEORY: PROBING THE IMPACT OF ISIS ON BOKO HARAM (2012 – 2014). INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND INTERDISCIPLINARY STUDIES (IJSSIS), 5 (2), 63-76.

Conferences

  • Onyinye Ejime, E., Robson, J., Sit, J. and Dalla, I.P., 2018. THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND CONSUMER TRUST IN A COMPLEX SERVICE; A MULTICHANNEL MOTOR INSURANCE CONTEXT. In: Kotzab, H., Brusset,, X. and Teller,, C., eds. Colloquium on European Research in Retailing (CERR 11-13 July 2018 Surrey, London. proceedings of the Colloquium on European Research in Retailing (CERR) 2018., 87-92 London: Guildford: University of Surrey.

Internet Publications

Theses

  • Ejime, E., 2024. The Role of Psychological Distance in Influencing Consumer’s Future Behavioural Intention in A Digital Service Encounter: A Cross-National Investigation of Motor Insurance – UK And Nigeria. PhD Thesis. Bournemouth University, Bournemouth University Business School.

Profile of Teaching PG

  • Selling, Relationship and Customer Service (MSc, Innovation, Management and Entrepreneurship) 2020/2021
  • Teaching Assistant (Coventry University London) - Strategic Management, International Trade and Entrepreneurship (2016) Level 7

Profile of Teaching UG

  • International Marketing Management UG
  • Academic dissertation or Consultancy dissertation (Level 6), Media and Communication 2017-2018
  • Project (BABS) 2018/2019
  • Global Marketing (2018/2019)
  • Data Handling (Foundation Year)
  • Managing People and Systems (Level 4) 2021 (Module Leader)
  • Principle of Marketing (Level 5) 2021 (Module Leader)
  • Equality, Diversity and Inclusion in an organisation and society (Module Leader) 2021
  • Digital Media Practice (Level 5) 2022 (Unit Leader)
  • Digital Essentials (Level 4) 2022

Invited Lectures

  • Employability Skills and Student Experience, University of Lagos, Nigeria, 19 Aug 2017 more

External Responsibilities

Public Engagement & Outreach Activities

  • Get Ahead Initiative (02 Feb 2017)
  • Bright Ideas Competition Judge

Conference Presentations

  • BU 11th Annual Postgraduate Research Conference, Bournemouth, 04 Dec 2019, Bournemouth University
  • 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 02 Jul 2019, Zaragoza, Spain
  • BU Faculty of Management PGR Conference, Bournemouth, 26 Jun 2019, Bournemouth University
  • International Conference for Marketing in the Insurance Industry, Reducing Psychological Distance in Multi-channel Service Encounter, A Motor Insurance Context, 13 Sep 2018, Executive Business Centre, Bournemouth
  • COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, The Relationship Between Psychological Distance and Consumer Trust in a Complex Service: A Multi-Channel Motor Insurance Context, 11 Jul 2018, University of Surrey, UK
  • 10th Annual Postgraduate Research Conference, Conference Chair, 07 Mar 2018, Talbot Campus | Bournemouth University, UK

Qualifications

  • PhD in Digital Marketing, Psychology and Insurance (Bournemouth University, 2024)
  • FHEA in Fellowship of the Higher Education (Advance HE, 2020)
  • MBA in Global Business (Coventry University London, 2016)
  • LLM in International Commercial Law (Kingston University, London, 2014)
  • LLB (Hons) in International Law (Madonna University, 2012)

Memberships

  • British Academy of Management, Member (2021-),
  • Certified Management & Business Educator, Chartered Association of Business Schools (CABS), Member (2021-), https://charteredabs.org/cmbe/
  • AdvanceHE formerly HEA Academy, Fellow (2020-),
  • American Marketing Association, Member (2019-),
  • Association of Insurance Marketing, Member (2018-),

External Media and Press