Emmanuella Ejime-Okereafor

Dr Emmanuella Ejime-Okereafor

  • Lecturer in Digital Marketing Communications
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr. Emmanuella (Ella) Ejime-Okereafor is a Fellow of the Higher Education Academy (FHEA), Chartered Management and Business Educator (CMBE), and Lecturer in Digital Marketing Communications within The Media School in the Faculty of Media, Science and Technology at Bournemouth University, U.K. Her teaching and research focus on digital media strategy, multi-channel communication, consumer trust, and behavioural responses within digital service encounters.

Ella holds an LL.B in Law, LL.M in International Business Law, Master of Business Administration (MBA), and a Ph.D. in Marketing and Consumer Behaviour. A qualified Nigerian lawyer with over 10 years at the Bar, she is also SQE2-qualified with the Solicitors Regulation Authority (SRA) in the United Kingdom. Her interdisciplinary expertise bridges law, marketing, and digital communication, underpinned by her doctoral research exploring psychological distance and consumer behaviour in digital insurance contexts across the UK and Nigeria.

She has taught and led units at Coventry University London, University of West London, and Bournemouth University, where she currently leads Digital Media Strategies, Digital Media Practices, Digital Essentials, and Brand & Branding...

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Research

Her background is in Law, International Marketing, Consumer Behaviour, Media and Strategic Management. Currently in the final stage of her PhD, which focuses on Consumer Psychology, Consumer Behaviour and Multi-channel Marketing. She has carried out some extremely interesting research on Psychological Distance, Consumer Behaviour and Digital Marketing, and have built a progressing avenue for publication in different fields, including Interdisciplinary Studies and Law. Also actively seeking to collaborate in different research areas that are very engaging.

Journal Articles

  • Ejime-Okereafor, E.E., Hyginus, E.N., Ugochukwu, C.O. and Inyene, N., 2025. Exploring the role of university entrepreneurial ecosystem in shaping conditional student entrepreneurship. Industry & Higher Education, o (0), 1-21.
  • Etukakpan, N., Osei, M.B., Etokakpan, I. and Ejime, E., 2024. Examining the role of community interest in improving responsible project management practices in construction projects: a developing country's perspective. International Journal of Project Organisation and Management, 16 (6), 1-37.
  • Ejime, R., Hough, P., Aybak, T. and Ejime, E., 2020. TERRORISM AND CONTAGION THEORY: PROBING THE IMPACT OF ISIS ON BOKO HARAM (2012 – 2014). INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND INTERDISCIPLINARY STUDIES (IJSSIS), 5 (2), 63-76.

Conferences

  • Onyinye Ejime, E., Robson, J., Sit, J. and Dalla, I.P., 2018. THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND CONSUMER TRUST IN A COMPLEX SERVICE; A MULTICHANNEL MOTOR INSURANCE CONTEXT. In: Kotzab, H., Brusset,, X. and Teller,, C., eds. Colloquium on European Research in Retailing (CERR 11-13 July 2018 Surrey, London. proceedings of the Colloquium on European Research in Retailing (CERR) 2018., 87-92 London: Guildford: University of Surrey.

Internet Publications

Theses

  • Ejime, E., 2024. The Role of Psychological Distance in Influencing Consumer’s Future Behavioural Intention in A Digital Service Encounter: A Cross-National Investigation of Motor Insurance – UK And Nigeria. PhD Thesis. Bournemouth University, Bournemouth University Business School.

Profile of Teaching PG

  • Selling, Relationship and Customer Service (MSc, Innovation, Management and Entrepreneurship) 2020/2021
  • Teaching Assistant (Coventry University London) - Strategic Management, International Trade and Entrepreneurship (2016) Level 7

Profile of Teaching UG

  • International Marketing Management UG
  • Academic dissertation or Consultancy dissertation (Level 6), Media and Communication 2017-2018
  • Project (BABS) 2018/2019
  • Global Marketing (2018/2019)
  • Data Handling (Foundation Year)
  • Managing People and Systems (Level 4) 2021 (Module Leader)
  • Principle of Marketing (Level 5) 2021 (Module Leader)
  • Equality, Diversity and Inclusion in an organisation and society (Module Leader) 2021
  • Digital Media Practice (Level 5) 2022 (Unit Leader)
  • Digital Essentials (Level 4) 2022

Invited Lectures

  • African Involvement in AI: Emerging Players, Virtual - Google Meet, 30 Oct 2025 more
  • Employability Skills and Student Experience, University of Lagos, Nigeria, 19 Aug 2017 more

External Responsibilities

Public Engagement & Outreach Activities

  • Bournemouth University Black History Month Summit 2025 (20 Oct 2025-29 Oct 2025)
  • Get Ahead Initiative (02 Feb 2017)
  • Bright Ideas Competition Judge

Conference Presentations

  • BU 11th Annual Postgraduate Research Conference, Bournemouth, 04 Dec 2019, Bournemouth University
  • 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 02 Jul 2019, Zaragoza, Spain
  • BU Faculty of Management PGR Conference, Bournemouth, 26 Jun 2019, Bournemouth University
  • International Conference for Marketing in the Insurance Industry, Reducing Psychological Distance in Multi-channel Service Encounter, A Motor Insurance Context, 13 Sep 2018, Executive Business Centre, Bournemouth
  • COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, The Relationship Between Psychological Distance and Consumer Trust in a Complex Service: A Multi-Channel Motor Insurance Context, 11 Jul 2018, University of Surrey, UK
  • 10th Annual Postgraduate Research Conference, Conference Chair, 07 Mar 2018, Talbot Campus | Bournemouth University, UK

Qualifications

  • PhD in Digital Marketing, Psychology and Insurance (Bournemouth University, 2024)
  • FHEA in Fellowship of the Higher Education (Advance HE, 2020)
  • MBA in Global Business (Coventry University London, 2016)
  • LLM in International Commercial Law (Kingston University, London, 2014)
  • LLB (Hons) in International Law (Madonna University, 2012)

Memberships

  • British Academy of Management, Member (2021-),
  • Certified Management & Business Educator, Chartered Association of Business Schools (CABS), Member (2021-), https://charteredabs.org/cmbe/
  • AdvanceHE formerly HEA Academy, Fellow (2020-),
  • American Marketing Association, Member (2019-),
  • Association of Insurance Marketing, Member (2018-),