Jill Nash

Dr Jill Nash

  • Senior Lecturer In Advertising and Marketing Communications
  • Weymouth House W422, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr. Nash, a seasoned marketing and advertising professional and academic, boasts two decades of expertise in exploring consumer behavior within advertising realms for various global brands. Recently, she has redirected her research focus from commercial endeavors to endeavors benefiting the greater good. Pioneering new methodological approaches, she combines qualitative research prowess with behavioral and neuroscientific techniques.

Her notable contributions include her involvement in the acclaimed London Underground study, which scrutinized the impacts of advertising on commuters. This endeavor spurred the development of experimental research techniques, blending affective neurofeedback research with qualitative methods to delve deeper into how human emotions influence decision-making for behavioral shifts.

For the past six years, Dr. Nash has collaborated with the RNLI on marketing research initiatives and aided in crafting communication programs for schools, educating about the perils of rip currents to prevent casualties...



Current research project "Understanding the impact of emotion in RNLI communications in relation to behaviour change"

Journal Articles

  • Nash, J. and Sidhu, C., 2023. ‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis. Journal of Brand Management, 30 (5), 381-397.
  • Nash, J., 2018. Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal.
  • Nash, J. and Gell, E., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. International Journal of Multidisciplinary Research, 12 (1), 1-35.
  • Nash, J., 2017. Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals. Journal of Promotional Communications, 5 (2).
  • Nash, J., 2002. Retailers and supplier relationships: Going live with B2B. International Journal of New Product Development & Innovation Management, 4 (1).


  • Nash, J., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. In: International Conference on Digital Marketing 17-18 May 2018 Sri Lanka, Columbo.

PhD Students

  • Kathryn Ellis. Diversity and creativity in the advertising industry, (In progress)
  • Olajumoke Fatoki, 2021. “Store Atmospherics: The Impact Of The Shopping Environment On Buying Behaviour At Shoprite Mall In Southern Nigeria.”

Profile of Teaching PG

  • Creative Strategy for Advertising

Profile of Teaching UG

  • Media Planning
  • Live Advertising Campaigns
  • Brand Management
  • International Fashion Marketing Communications
  • Integrated Marketing Communications
  • Brands & Branding
  • Academic Dissertation & Consultancy


  • Interrogating emotional responses to water safety advertising in young adult men using OCO sense technology (QR fund, 01 Apr 2024). Awarded
  • Saving lives at sea: Lifejackets are not fashionable (ACORN ((Internal), 01 Sep 2018). Completed
  • Fashion retail research (Technitex, 01 Sep 2001). Completed
  • PhD thesis (Engineering and Physical Sciences Research Council, 01 Sep 2000). Completed

External Responsibilities

Internal Responsibilities

Journal Reviewing/Refereeing

  • Journal of Fashion Marketing and Management: An International Journal, Anonymous peer review, 01 Sep 2016

Public Engagement & Outreach Activities

  • Drowning prevention & treatment conference (11 Oct 2023-13 Oct 2023)

Conference Presentations

  • International Conference Digital Marketing, Exploring media affects on consumption of colour cosmetics, 16 May 2018, Colombo, Sri Lanka
  • British Academy of Management, Exploring consumer centricity in retail, 01 Jun 2005, Harrogate, UK

Consultancy Activities

  • Understanding the Commuter Experience, Research. Exterion Media, COG, 01 Jun 2016

Attended Training

  • Doctoral Supervision Training, 01 Feb 2018


  • PGCE in PGcert Higher Education (Bournemouth University, 2017)
  • PhD in Consumer Behaviour (Manchester University, 2004)
  • BSc (Hons) in Marketing (Manchester University, 2001)


  • Vice Chancellors Award Nomination for Inspiring learning Award (Bournemouth University, 2021)
  • Vice Chancellors Award Nomination for Research Excellence (Bournemouth University, 2020)
  • Ambassador (Global Academic Institute, 2018)
  • Best overall paper for digital marketing (Global Academic Research Institute (GARI), 2018)


External Media and Press