Dr Jill Nash
- Senior Lecturer In Advertising and Marketing Communications
- Weymouth House W422, Talbot Campus, Fern Barrow, Poole, BH12 5BB
- Keywords:
- PhD Supervisor
Biography
Dr. Nash, a seasoned marketing and advertising professional and academic, boasts two decades of expertise in exploring consumer behavior within advertising realms for various global brands. Recently, she has redirected her research focus from commercial endeavors to endeavors benefiting the greater good. Pioneering new methodological approaches, she combines qualitative research prowess with behavioral and neuroscientific techniques.
Her notable contributions include her involvement in the acclaimed London Underground study, which scrutinized the impacts of advertising on commuters. This endeavor spurred the development of experimental research techniques, blending affective neurofeedback research with qualitative methods to delve deeper into how human emotions influence decision-making for behavioral shifts.
For the past six years, Dr. Nash has collaborated with the RNLI on marketing research initiatives and aided in crafting communication programs for schools, educating about the perils of rip currents to prevent casualties...
Her recent research endeavors involve interdisciplinary collaborations with Psychology and Creative Technology departments, where she melds advertisement communication research with cutting-edge affective computing and neurofeedback studies. Presently, her focus lies on unraveling the intricate relationship between emotions and advertising with the aim of enhancing sea safety awareness through VR simulations.
Dr. Nash is actively pursuing research grant opportunities, and she welcomes academic interest and support to elevate her research from a national to a global scale.
She studied internationally (graduate from L'EDHEC) and benefited from an ERASMUS Grant, speaks French fluently, which helps her in her current role as Global Engagement Lead.
In her spare time you can find her on the beach in Bournemouth, travel writing (she has 4 books published), scuba diving or trying to ski with her 3 children.
moreResearch
Current research project "Understanding the impact of emotions in water safety advertising in young men". Supported by RNLI and NWSF.
