Jill Nash

Dr Jill Nash

  • 01202 965243
  • jnash at bournemouth dot ac dot uk
  • Senior Lecturer (Academic) in Advertising & Marketing Communications
  • Weymouth House W422, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I’m a marketing communications expert with over 15 years experience teaching across UK Universities and business consulting for some of the Britain's iconic fashion retail brands. I enjoyed 3 years at Sanctuary Music as Head of Global Fashion & Licensing, where I led a team of creatives and brand managers to develop and create fashion music merchandise for bands/artists ranging from the Stone Roses to Girls Aloud.

I have worked extensively in marketing agency environments and managed packaging and brand identity client accounts from FMCG to wellbeing sectors, notably Argos, North Face, Danone, Bon Marche, Evian, Topshop and H&M's. I spent several years working in agencies in Manchester, Leeds, Paris, Istanbul and London before landing myself back into Academia in 2015.

Areas of teaching expertise are: International Marketing; Strategic Marketing; Fashion and Retail Marketing; Fashion Advertising; Media & Campaign Planning; Consumer Behaviour and Entrepreneurial Marketing. I’m a graduate from Manchester Business School with a PhD (2004) in consumer behaviour in fashion, streetwear sector...


Journal Articles

  • Nash, J., 2018. Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal.
  • Nash, J., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. International Journal of Multidisciplinary Research, 12 (1), 1-35.
  • Nash, J., 2017. Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals. Journal of Promotional Communications, 5 (2).
  • Nash, J., 2002. Retailers and supplier relationships: Going live with B2B. International Journal of New Product Development & Innovation Management, 4 (1).


  • Nash, J., 2018. Exploring social media influences on colour cosmetics purchase decisions for females aged 45+. In: International Conference on Digital Marketing 17-18 May 2018 Sri Lanka, Columbo.

PhD Students

  • Olajumoke Fatoki, 2021. “Store Atmospherics: The Impact Of The Shopping Environment On Buying Behaviour At Shoprite Mall In Southern Nigeria.”

Profile of Teaching UG

  • Media Planning
  • Live Advertising Campaigns
  • Brand Management
  • International Fashion Marketing Communications


  • Fashion retail research (Technitex, 01 Sep 2001). Completed
  • PhD thesis (Engineering and Physical Sciences Research Council, 01 Sep 2000). Completed

External Responsibilities

Internal Responsibilities

  • Programme Leader BA (Hons) Advertising, CMC
  • Faculty Global Engagement Lead (CMC), Global Engagement

Conference Presentations

  • International Conference Digital Marketing, Exploring media affects on consumption of colour cosmetics, 16 May 2018, Colombo, Sri Lanka
  • British Academy of Management, Exploring consumer centricity in retail, 01 Jun 2005, Harrogate, UK

Consultancy Activities

  • Understanding the Commuter Experience, Research. Exterion Media, COG, 01 Jun 2016

Attended Training

  • Doctoral Supervision Training, 01 Feb 2018


  • PGCE in PGcert Higher Education (Bournemouth University, 2017)
  • PhD in Consumer Behaviour (Manchester University, 2004)
  • BSc (Hons) in Marketing (Manchester University, 2001)


  • Ambassador (Global Academic Institute, 2018)
  • Best overall paper for digital marketing (Global Academic Research Institute (GARI), 2018)



  • Academy of Marketing Fashion Consortium https://www.fashionmarketingandconsumption.com
The data on this page was last updated at 08:16 on June 26, 2019.