Jill Nash

Dr Jill Nash

  • Senior Lecturer In Advertising and Marketing Communications
  • Weymouth House W422, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr. Nash, a seasoned marketing and advertising professional and academic, boasts two decades of expertise in exploring consumer behavior within advertising realms for various global brands. Recently, she has redirected her research focus from commercial endeavors to endeavors benefiting the greater good. Pioneering new methodological approaches, she combines qualitative research prowess with behavioral and neuroscientific techniques.

Her notable contributions include her involvement in the acclaimed London Underground study, which scrutinized the impacts of advertising on commuters. This endeavor spurred the development of experimental research techniques, blending affective neurofeedback research with qualitative methods to delve deeper into how human emotions influence decision-making for behavioral shifts.

For the past six years, Dr. Nash has collaborated with the RNLI on marketing research initiatives and aided in crafting communication programs for schools, educating about the perils of rip currents to prevent casualties...

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Research

Current research project "Understanding the impact of emotions in water safety advertising in young men". Supported by RNLI and NWSF.