Conceptualising customer-to-customer value co-creation in tourism
Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B.
Journal: International Journal of Tourism Research
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.1993
Abstract:The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. © 2014 John Wiley & Sons, Ltd.
Source: Scopus
Conceptualising Customer-to-customer Value Co-creation in Tourism
Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.B.
Journal: International Journal of Tourism Research
Volume: 17
Issue: 4
Pages: 356-363
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.1993
Abstract:The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices.
Source: Scopus
Conceptualising Customer-to-customer Value Co-creation in Tourism
Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B.
Journal: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume: 17
Issue: 4
Pages: 356-363
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.1993
Source: Web of Science (Lite)
Conceptualising customer-to-customer value co-creation in tourism
Authors: Rihova, I., Buhalis, D., Moital, L. and Gouthro, M.
Journal: International Journal of Tourism Research
Volume: 17
Issue: 7
Pages: 356-363
DOI: 10.1002/jtr.1993
Abstract:The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer [C2C] co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists’ social practices.
Source: Manual
Preferred by: Miguel Moital, Dimitrios Buhalis, Mary Beth Gouthro and Ivana Rihova