Mary Beth Gouthro

Dr Mary Beth Gouthro

  • Senior Lecturer In Events Management
  • Dorset House D210, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a Senior Academic in the Department of Sport & Event Management at BU Business School. Currently I deliver UG & PG teaching on our Events Programmes at L5, L6 & L7. Some of my responsibilities in the course involve graduate and professional engagement with industry to enhance the learning opportunities to students. Outside of this, my main research interests in the field span the event experience; sustainability in events and qualitative methods of research in events. I am originally from Canada and my professional background draws from a cross section of industry experience that spans working with charities, corporate organisations and government. I possess an undergraduate degree in Public Relations (Canada); MSc in Tourism and Heritage Management (UK) and a PhD (UK). I am active with professional networking associations including the Power of Events, Association for Event Management Educators (AEME) and Leisure Studies Association (LSA). I am also an Executive member of BCUR (British Conference of Undergraduate Research).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

No poverty

"End poverty in all its forms everywhere"

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Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Reduced inequalities

"Reduce inequality within and among countries"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Journal Articles



  • Gouthro, M. and Fox, D., 2018. Methodological Approaches to Festival Research. In: Mair, J., ed. The Routledge Handbook of Festivals. Routledge, 12-21.
  • Rihova, I., Buhalis, D., Moital, M. and Gouthro, M., 2014. Social constructions of value: marketing considerations for the context of events and festival participation. In: Moufakkir, O. and Pernecky, T., eds. Ideological, Social and Cultural Aspects of Events. CABI.
  • Gouthro, M. and Sadd D, 2013. Event Management. Tourism Principles and Practice 5th edition. Fletcher, J., Fyall, A., Gilbert D., & S. Wanhill. Pearson, 372-388.
  • Gouthro, M., 2011. Qualitative method research and the ‘tourism experience’: a methodological perspective applied in a heritage setting. Tourist Experience: Contemporary Perspectives. Abingdon: Routledge, 201-214.
  • Gouthro, M. and Palmer, C., 2010. Pilgrimage in Heritage Tourism: Finding Meaning and Identity in the Industrial Past. Mining Heritage and Tourism: A Global Synthesis.. Abingdon: Routledge, 33-43.
  • Gouthro, M.B., 2010. Qualitative method research and the ‘tourism experience’: A methodological perspective applied in a heritage setting. Tourist Experience: Contemporary Perspectives. 201-214.
  • Gouthro, M.-B., 2007. Meaningful Constructs of Identity: A Consumption Model for Heritage. In: McLoughlin, J., Kaminski, J. and Sodagar, B., eds. Perspectives on Impact, Technology and Strategic Management. Budapest, Hungary: Archaeolingua.


  • Jackson, C., sadd, D., Hecquet, J., Marques, L., Robertson, M. and Gouthro, M., 2015. Creative approaches to learning. In: Creative Risk 15-16 July 2015 Falmouth University.
  • Gouthro, M., 2014. Focus on Focus Group(s): Reflections into scenario planning participation of stakeholders of an international street festival. In: Global Events Congress VI 9-11 July 2014 Adelaide, South Australia.
  • Rihova, I., Gouthro, M., Buhalis, D and Moital, M, 2012. Social Constructions of Value: Considerations for the Context of Festival Participation. In: Global Events Congress V 13-15 June 2012 Stavanger, Norway. , 107-118.
  • Gouthro, M. and Fox, D., 2011. A reflection on the educational value to Event Management Undergraduate students of participating in the British Conference for Undergraduate Research. In: The 9th AEME Conference: Securing the Future 13-14 July 2011 Telford Campus, Wolverhampton University.
  • Gouthro, M., 2011. Identity and belonging in former coal mining communities: The case of Cape Breton Island, Canada & Blaenafon, South Wales. In: On the Surface: The Heritage of Mines and Mining 14-16 April 2011 Innsbruck, Austria.
  • Gouthro, M., Jackson, C and Moital, M, 2010. The emergence of satisfaction in festival attributes: the case of Beach Break Live. In: Global Events Congress IV: Events and Festivals Research: State of the Art 14-16 July 2010 Leeds, England.
  • Moital, L., Jackson, C. and Gouthro, M., 2009. Examining the contribution of emotions to festival satisfaction using logistic regression. In: Allen, J., ed. International Event Management Summit 6-7 July 2009 Gold Coast, Australia. , 457-472 Sydney: Australian Centre for Event Management, University of Technology, Sydney.


PhD Students

  • Pearl Morrison, 2023. An ethnographic study of place, identity and diaspora in Irish cultural events in Ireland and the USA, (In progress)
  • Faisal Mohammed Saad Alsubaie, 2025. The effect of cultural tightness-looseness on tourism destination choice for Western Europeans: Evidence from Saudi Arabia, (In progress)
  • Brianne Ryder-Maki, 2029. Endorsing Wellbeing Festivals as an Early Intervention Mental Health 'Prevention' and 'Promotion' Tool: A Best Practice Framework, (In progress)
  • Ivana Rihova, 2013. Consumers as producers: the dimensions of consumer-to-consumer co-creation in the event experience, (Completed)
  • Gde Indra Bhaskara, 2015. The role of the local community in the nomination and management of a World Heritage Site and the impact of World Heritage on the development of tourism - Jatiluwih Rice Fields, Bali, Indonesia, (Completed)
  • Hassan Aideed, 2020. Exploring the local community perceptions of socio-cultural tourism impacts: A case study of attendees to the Salalah Tourism Festival, Salalah city, Oman, (Completed)

Profile of Teaching PG

  • Bidding for and Managing International Events L7

Profile of Teaching UG

  • International Events Management L6
  • Professional Development & Workplace Dynamics L5


  • Carnival Futures: Notting Hill Carnival 2020 (Creative Futures fund, King's Cultural Institute, King's College London, 01 May 2013). Completed

External Responsibilities

Journal Reviewing/Refereeing

  • Qualitative Market Research: an international journal, 01 Dec 2018
  • Journal of Convention and Event Tourism, 01 Jun 2015
  • International Journal of Tourism Research, 01 Jun 2015
  • International Journal of Contemporary Hospitality Management, 01 Jun 2015
  • International Journal of Event and Festival Managment, 01 Jun 2015

Public Engagement & Outreach Activities

  • As a precursor event to annual national BCUR conference, the Posters in Parliament event showcases the best in undergraduate research every spring from UK universities (20 Feb 2019-07 Mar 2019)
  • Co-Chair of BCUR 2017 (25 Apr 2017-26 Apr 2017)
  • Lead uni team in hosting national undergraduate research conference (05 Sep 2016-29 May 2017)

Conference Presentations

  • AEME 2022: New Horizons: Working Together for a Brighter Future, Festival Participation & Poverty: the elephant in the room?, 06 Jul 2022, University of Northampton
  • LSA 2017 - Enacting Leisure, Re-creating Leisure, Measuring knowledge creation in festival studies - past present and future implications, 04 Jul 2017, Leeds Beckett University
  • Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 Jul 2016, Derby University, Derby
  • Locating Leisure: Blurring Boundaries, The Ethnographic Domain: What methodological gains can events studies learn from the experience of leisure?, 05 Jul 2016, Liverpool John Moores University
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 Jul 2015, Falmouth University, Falmouth


  • PhD in PhD Thesis (University of Brighton, 2009)
  • MSc in Tourism & Heritage Management (with Distinction) (Bournemouth University, 2003)
  • PGCE in Certificate in Management (St Mary's University, Halifax Nova Scotia, 1999)
  • BA (Hons) in BA in Public Relations (Mount St Vincent University, Halifax, Nova Scotia, 1991)