Mary Beth Gouthro

Dr Mary Beth Gouthro

  • Senior Lecturer In Events Management
  • Dorset House D210, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a Senior Academic in Faculty of Management (and previously School of Tourism) since 2008. Some of my responsibilities in the course involve graduate and professional engagement with industry to enhance the learning opportunities to students. Outside of this, my main research interests in the field span the event experience; event evaluation and qualitative methods of research in events & leisure. I am originally from Canada and my professional background draws from a cross section of industry experience that spans working with charities, corporate organisations and government. This work experience also involves the planning and management of professional events in: Canada, the US and UK. I possess an undergraduate degree in Public Relations (Canada); MSc in Tourism and Heritage Management (UK) and a PhD (UK). I am active with professional networking associations including the International Live Events Association (ILEA); Association for Event Management Educators (AEME) and Leisure Studies Association (LSA).

Journal Articles



  • Gouthro, M. and Fox, D., 2018. Methodological Approaches to Festival Research. In: Mair, J., ed. The Routledge Handbook of Festivals. Routledge, 12-21.
  • Rihova, I., Buhalis, D., Moital, M. and Gouthro, M., 2014. Social constructions of value: marketing considerations for the context of events and festival participation. In: Moufakkir, O. and Pernecky, T., eds. Ideological, Social and Cultural Aspects of Events. CABI.
  • Gouthro, M. and Sadd D, 2013. Event Management. Tourism Principles and Practice 5th edition. Fletcher, J., Fyall, A., Gilbert D., & S. Wanhill. Pearson, 372-388.
  • Gouthro, M., 2011. Qualitative method research and the ‘tourism experience’: a methodological perspective applied in a heritage setting. Tourist Experience: Contemporary Perspectives. Abingdon: Routledge, 201-214.
  • Gouthro, M. and Palmer, C., 2010. Pilgrimage in Heritage Tourism: Finding Meaning and Identity in the Industrial Past. Mining Heritage and Tourism: A Global Synthesis.. Abingdon: Routledge, 33-43.
  • Gouthro, M.-B., 2007. Meaningful Constructs of Identity: A Consumption Model for Heritage. In: McLoughlin, J., Kaminski, J. and Sodagar, B., eds. Perspectives on Impact, Technology and Strategic Management. Budapest, Hungary: Archaeolingua.


  • Jackson, C., sadd, D., Hecquet, J., Marques, L., Robertson, M. and Gouthro, M., 2015. Creative approaches to learning. In: Creative Risk 15-16 July 2015 Falmouth University.
  • Gouthro, M., 2014. Focus on Focus Group(s): Reflections into scenario planning participation of stakeholders of an international street festival. In: Global Events Congress VI 9-11 July 2014 Adelaide, South Australia.
  • Rihova, I., Gouthro, M., Buhalis, D and Moital, M, 2012. Social Constructions of Value: Considerations for the Context of Festival Participation. In: Global Events Congress V 13-15 June 2012 Stavanger, Norway. , 107-118.
  • Gouthro, M. and Fox, D., 2011. A reflection on the educational value to Event Management Undergraduate students of participating in the British Conference for Undergraduate Research. In: The 9th AEME Conference: Securing the Future 13-14 July 2011 Telford Campus, Wolverhampton University.
  • Gouthro, M., 2011. Identity and belonging in former coal mining communities: The case of Cape Breton Island, Canada & Blaenafon, South Wales. In: On the Surface: The Heritage of Mines and Mining 14-16 April 2011 Innsbruck, Austria.
  • Gouthro, M., Jackson, C and Moital, M, 2010. The emergence of satisfaction in festival attributes: the case of Beach Break Live. In: Global Events Congress IV: Events and Festivals Research: State of the Art 14-16 July 2010 Leeds, England.
  • Moital, L., Jackson, C. and Gouthro, M., 2009. Examining the contribution of emotions to festival satisfaction using logistic regression. In: Allen, J., ed. International Event Management Summit 6-7 July 2009 Gold Coast, Australia. , 457-472 Sydney: Australian Centre for Event Management, University of Technology, Sydney.


PhD Students

  • Ivana Rihova. Consumers as producers: the dimensions of consumer-to-consumer co-creation in the event experience
  • Gde Indra Bhaskara. The role of the local community in the nomination and management of a World Heritage Site and the impact of World Heritage on the development of tourism - Jatiluwih Rice Fields, Bali, Indonesia
  • Pearl Morrison. An ethnographic study of place, identity and diaspora in Irish cultural events in Ireland and the USA
  • Hassan Aideed, 2020. Exploring the local community perceptions of socio-cultural tourism impacts: A case study of attendees to the Salalah Tourism Festival, Salalah city, Oman

Profile of Teaching UG

  • Events Context
  • International Events Management
  • Personal and Professional Development, Events & Leisure


  • Carnival Futures: Notting Hill Carnival 2020 (Creative Futures fund, King's Cultural Institute, King's College London, 01 May 2013). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • Shortlisting Judge for 2019 Posters in Parliament Event
  • Co-Chair of BU's hosting of BCUR 2017 - British Conference for Undergraduate Research
  • Vice Chancellor's Staff Award Winner - November 2017 - Team Collaboration Co-Chair for BU's hosting of BCUR 2017
  • Annual Visitor to Farnborough Sixth Form to participate in their Careers Fair

Conference Presentations

  • LSA 2017 - Enacting Leisure, Re-creating Leisure, Measuring knowledge creation in festival studies - past present and future implications, 04 Jul 2017, Leeds Beckett University
  • Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 Jul 2016, Derby University, Derby
  • Locating Leisure: Blurring Boundaries, The Ethnographic Domain: What methodological gains can events studies learn from the experience of leisure?, 05 Jul 2016, Liverpool John Moores University
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 Jul 2015, Falmouth University, Falmouth


  • PhD in PhD Thesis (University of Brighton, 2009)
  • MSc in Tourism & Heritage Management (with Distinction) (Bournemouth University, 2003)
  • PGCE in Certificate in Management (St Mary's University, Halifax Nova Scotia, 1999)
  • BA (Hons) in BA in Public Relations (Mount St Vincent University, Halifax, Nova Scotia, 1991)