Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

Authors: Polkinghorne, M., Roushan, G. and Taylor, J.

Journal: Journal of Marketing for Higher Education

Volume: 27

Issue: 2

Pages: 213-232

eISSN: 1540-7144

ISSN: 0884-1241

DOI: 10.1080/08841241.2017.1380741

Abstract:

The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education.

http://eprints.bournemouth.ac.uk/29801/

Source: Scopus

Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

Authors: Polkinghorne, M., Roushan, G. and Taylor, J.

Journal: JOURNAL OF MARKETING FOR HIGHER EDUCATION

Volume: 27

Issue: 2

Pages: 213-232

eISSN: 1540-7144

ISSN: 0884-1241

DOI: 10.1080/08841241.2017.1380741

http://eprints.bournemouth.ac.uk/29801/

Source: Web of Science (Lite)

Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

Authors: Polkinghorne, M., Roushan and Taylor, J.

Journal: Journal of Marketing for Higher Education 

Publisher: Taylor and Francis (Routledge)

DOI: 10.1080/08841241.2017.1380741

Abstract:

The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education.

http://eprints.bournemouth.ac.uk/29801/

http://www.tandfonline.com/eprint/rgayXHGnXAZygDIZjYQM/full

Source: Manual

Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

Authors: Polkinghorne, M., Roushan, G. and Taylor, J.

Journal: Journal of Marketing for Higher Education

Volume: 27

Issue: 2

Pages: 213-232

ISSN: 0884-1241

Abstract:

The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education.

http://eprints.bournemouth.ac.uk/29801/

Source: BURO EPrints