Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

Authors: Polkinghorne, M., Roushan and Taylor, J.

http://eprints.bournemouth.ac.uk/29801/

http://www.tandfonline.com/eprint/rgayXHGnXAZygDIZjYQM/full

Journal: Journal of Marketing for Higher Education 

Publisher: Taylor and Francis (Routledge)

DOI: 10.1080/08841241.2017.1380741

The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education.

This data was imported from Scopus:

Authors: Polkinghorne, M., Roushan, G. and Taylor, J.

http://eprints.bournemouth.ac.uk/29801/

Journal: Journal of Marketing for Higher Education

Volume: 27

Issue: 2

Pages: 213-232

eISSN: 1540-7144

ISSN: 0884-1241

DOI: 10.1080/08841241.2017.1380741

© 2017 Informa UK Limited, trading as Taylor & Francis Group. The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education.

This data was imported from Web of Science (Lite):

Authors: Polkinghorne, M., Roushan, G. and Taylor, J.

http://eprints.bournemouth.ac.uk/29801/

Journal: JOURNAL OF MARKETING FOR HIGHER EDUCATION

Volume: 27

Issue: 2

Pages: 213-232

eISSN: 1540-7144

ISSN: 0884-1241

DOI: 10.1080/08841241.2017.1380741

The data on this page was last updated at 05:09 on February 20, 2020.