Professor Gelareh Roushan
- Head of Centre for FLIE and Professor
- Fusion Building FG04, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography
Gelareh is Head of Centre for Fusion Learning Innovation and Excellence and Professor in Digital Transformation at Bournemouth University. Her professional background is in the financial sector, and she has over 25 years’ experience in Higher Education, holding leadership positions through most of her career. Her profile evidences a successful track record in leading and delivering cross-university projects to transform the quality of learning and teaching for excellent student experience. In previous roles, including Deputy Dean for Education and Director of Accreditation in the Business School, she led successful AACSB accreditation. Gelareh chaired the Technology Enhanced Learning Strategy Forum and led the Vision for Learning project to introduce a new student-centred learning environment. More recently, Gelareh led the university-wide implementation of the Jisc Learning Analytics to enable diagnostic reporting for staff to better support the student success journey and she led the University’s successful Race Equality Charter application to achieve a bronze award... Her external education leadership roles have included serving on the Board of United Kingdom Academy for Information Systems for over 12 years, and she currently serves as a mentor for AACSB International. She works with other UK universities as External Examiner, including Doctoral examination and programme validation, and her responsibilities include Transnational Education. Gelareh’s area of research is in digital innovation and transformation, and she has published and presented on digital solutions to meet emerging business and educational requirements. She is lead editor of a new book titled, ‘Innovative and Engaging Use of Technology to Enhance Student Learning within Higher Education’ (in print).
moreJournal Articles
- Chen, C.H.S., Liu, G., Roushan, G. and Nguyen, B., 2024. Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory. Information Systems Frontiers.
- Polkinghorne, M., Taylor, J., Lamont, C. and Roushan, G., 2023. Evaluating Student Learning Gain: A Case Study Based Upon Group-Work. Business Management and Change, 21 (1), 10-29.
- Polkinghorne, M., Roushan, G. and Taylor, J., 2022. Understanding Student Learning Gain: Using Student-Staff Partnerships within Higher Education to Inform the Continuous Improvement Process. Eurasian Business and Economics Perspectives, 23, 3-17.
- Seyed Esfahani, M., Heydari Khajehpour, S., Roushan-Easton, G. and Howell, R.D., 2022. A Framework for Successful Adoption of Surgical Innovation. Surgical Innovation, 29 (5), 662-670.
- Ndasi, W., Bolat, E. and Roushan, G., 2022. A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising. International Journal of Internet Marketing and Advertising, 16 (1-2), 1-18.
- Leidner, S., Polkinghorne, M., Roushan, G. and Taylor, J., 2022. Evaluating Student Learning Gain: A Study to Consider How Teaching Online During the Covid-19 Pandemic Affected Student Learning. , 3-20.
- Polkinghorne, M., Taylor, J. and Roushan, G., 2021. Continuous Improvement in Education: Understanding the Effectiveness of our Business and Management Teaching. Journal of Business Management & Change, 19 (2), 4-20.
- Ndasi, W., Bolat, E. and Roushan, G., 2021. A COMPARATIVE IMPACT OF CAUSE-RELATED MARKETING AND SPONSORSHIP LEVERAGED INTERNET DISPLAY ADVERTISING. International Journal of Internet Marketing and Advertising, 15 (1).
- Ndasi, W., Bolat, E. and Roushan, G., 2021. Cause-related marketing advertising formats on nonprofit websites does a company’s donation-amount offer in nonprofit display ads drive purchase intention? Journal of Advertising Research, 61 (3), 289-302.
- Polkinghorne, M., Roushan, G. and Taylor, J., 2021. Seeking an educational Utopia: an alternative model for evaluating student Learning Gain. Journal of Further and Higher Education, 45 (6), 857-869.
- Polkinghorne, M., O'Sullivan, H., Taylor, J. and Roushan, G., 2019. An innovative framework for higher education to evaluate learning gain: a case study based upon the discipline of marketing. Studies in Higher Education, 46 (9), 1740-1755.
- Polkinghorne, M., Roushan, G. and Taylor, J., 2017. Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality. Journal of Marketing for Higher Education, 27 (2), 213-232.
- Roushan, G., Holley, D. and Biggins, D., 2016. The kaleidoscope of voices: An action research approach to informing institutional e-learning policy. Electronic Journal of e-Learning, 14 (5), 293-300.
- Roushan, G., G, L. and Cheng-Hao, S.C., 2015. Exploring Information Technology Capability: Multiple Aspects of the Resource-Based View Information and Organization. Information and Organization.
- Kalashyan, I., Kaneva, D., Lee, S., Knapp, D., Roushan, G. and Bobeva, M., 2013. Paradigm shift-engaging academics in social media-the case of Bournemouth university. Proceedings of the European Conference on e-Learning, ECEL, 662-665.
- Sahandi, R., Roushan, G. and Heaslip, V., 2010. Remote patient monitoring to improve patient care on general hospital wards. Scope: Journal of the Institute of Physics and Engineering in Medicine, 8-12.
- Sahandi, R., Noroozi, S., Roushan, G., Heaslip, V. and Liu, Y., 2010. Wireless technology in the evolution of patient monitoring on general hospital wards. Journal of Medical Engineering & Technology, 34, 51-63.
- Wainwright, D., Brooks, L. and Roushan, G., 2008. The UK Academy for Information Systems (UKAIS) 2008 Conference. The scope of information systems: Perspectives from academia and practice. International Journal of Information Management, 28 (6), 443-445.
Books
- Roushan, G., Polkinghorne, M. and Patel, U., 2024. Teaching and Learning with Innovative Technologies in Higher Education: Real-World Case Studies.
- Polkinghorne, M. et al., 2023. Fusion Learning Conference 2023 - Proceedings. Poole, Dorset, UK, BH12 5BB: Bournemouth University.
- Allen, S. et al., 2022. Fusion Learning Colloquium 2022 - Proceedings. Poole, UK: Bournemouth University.
- Allen, S., Bobeva, M., Budka, M., Clarke, S., Darby, I., Devis-Rozental, M., Holley, D., Iannuzzi, L., Phillips, P., Böckle, E., Polkinghorne, M., Taylor, D., Thurston, J., Watson, A. et al., 2022. Fusion Learning Conference 2021. Poole, Dorset, UK: Bournemouth University.
Chapters
- Roushan, G., Polkinghorne, M. and Patel, U., 2025. Introduction. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Polkinghorne, M., Roushan, G. and Patel, U., 2025. Conclusion. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Pyne, S. and Basiel, A., 2025. Chapter 1 - Innovative Applications of Technology for Animation, Simulation and Visualization. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Preece, K.L., 2025. Chapter 2 - Innovative Applications of Technology to Support Online Teaching. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Patel, U., 2025. Chapter 3 - Innovative Applications of Technology to Support Student Engagement and Inclusivity. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Knight, F., Taylor, J., Bryant, L., Hunt, D., Webb, T. and Pyne, S., 2025. Chapter 4 - Innovative Applications of Technology within Virtual Learning Environments. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Polkinghorne, M., Roushan, G., Taylor, J., Galling, T. and Webb, T., 2025. Chapter 5 - Innovative Applications of Technology to Improve Teaching Standards. In: Roushan, G., Polkinghorne, M. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Henderson, H., 2025. Chapter 6 - Innovative Applications of Technology to Support the Student Learning Experience. In: Polkinghorne, M., Roushan, G. and Patel, U., eds. Teaching and Learning with Innovative Technologies in Higher Education Real-World Case Studies. Taylor & Francis.
- Polkinghorne, M., McIntyre-Bhatty, T. and Roushan, G., 2024. A Tailored Co-creation Approach to Contextualising the Student Voice in Higher Education. In: Jamil, M.G., O'Connor, C. and Shelton, F., eds. Co-Creation for Academic Enhancement in Higher Education. Cham: Palgrave Macmillan, 67-86.
- Thurston, J. and Polkinghorne, M., 2022. Students as Researchers. In: Drake, W., Roushan, G. and Polkinghorne, M., eds. Proceedings of the Fusion Learning Conference 2021. Poole, UK: Bournemouth University.
- Rolfe, R., Bobeva, M. and Roushan, G., 1997. Information relationship management in electronic commerce. In: Avison, D.E., ed. Key issues in information systems : proceedings of the 2nd UKAIS conference. McGraw-Hill.
- Roushan, G., Bobeva, M. and Rolfe, R., 1997. New dimensions of the role of information systems: facilitating business collaboration in an electronic world. In: Armistead, C. and Kiely, J., eds. Effective organizations : looking to the future. London: Cassell.
Conferences
- Sallal, M., Gorman, B., Mavengere, N., Dogan, H., Roushan, G., Henderson, H., Chai, W. and Orman, T., 2024. Strategies towards supporting the use of generative AI within higher education. In: IFIP TC3 OCCE 2024 Conference 27-29 February 2024 Bournemouth UK.
- Polkinghorne, M. and Roushan, G., 2023. Fusion Learning Conference 2023. In: Fusion Learning Conference 5 July 2023 Bournemouth University.
- Polkinghorne, M., Roushan, G. and Taylor, J., 2022. Understanding Student Learning Gain: Using Student-Staff Partnerships within Higher Education to Inform the Continuous Improvement Process. , 3-17.
- Polkinghorne, M., Leidner, S., Roushan, G. and Taylor, J., 2021. Evaluating student learning gain: What is the impact upon student learning resulting from the move to online teaching during the Covid-19 pandemic? In: 37th EBES Conference - Eurasian Business and Economics Society 6-8 October 2021 Berlin.
- Davies, M., Williams, N. and Roushan, G., 2021. Curriculum innovation in a complex HE environment: Where to now? In: Advance HE's Teaching and Learning Conference 2021 6-8 July 2021 https://youtu.be/iEt5BkgMsqc.
- Polkinghorne, M., Taylor, J. and Roushan, G., 2020. Evaluating Student Learning Gain in Higher Education: A Poetic Consideration Based Upon the Teaching of Business and Management. In: WBM 2020 - Business Teaching & Pedagogy Online International Research Conference 10-24 September 2020 Online. Online USA: Western Business and Management Conference.
- Holley, D., Roushan, G. and Drake, W., 2018. Changing cultures, engaging staff: building capacity and through informal learning approaches. In: Critical perspectives in Learning Technology 25th Association for Learning Technology Conference 11-13 September 2018 Manchester.
- Ndasi, W., Roushan, G. and Bolat, E., 2018. Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence. In: Bolat, E., Robson, J. and Kooli, K., eds. 17th International Congress on Nonprofit and public marketing 6-7 September 2018 Bournemouth, UK. Vanilla, shock and entertainment: marketing in the era of emotions International Congress on Public and Nonprofit Marketing, 1-328.
- Vanzeloti, C., Bolat, E. and Roushan, G., 2018. Bold SMEs Use Social Media Intelligence Capability. In: Academy of Marketing 2018 2-5 July 2018 University of Stirling, Stirling, UK.
- Seyed Esfahani, M., Heydari Khajehpour, S., Roushan, G. and Howell, R., 2018. Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital. In: The International Society for Professional Innovation Management 17-20 June 2018 Stockholm, Sweden. http://en.ruc.findplus.cn/search_list.html?h=search_list&query=JN:%22Proceedings%20of%20ISPIM%20Conferences%22, 1-16.
- Roushan, G., 2015. Relationship virtual learning environment and student learning experience: What are the mediating variables? In: 2015 ABRM Conference 10-11 August 2015 Paris.
- Roushan, G., 2015. Impact of Heritage & Cultural Capital and Destination Perceived Quality & Values. In: INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS) 18-20 June 2015 Johns Hopkins Carey Business School, Baltimore, U.S.A.
- Roushan, G., 2014. Adoption of Social Media Marketing Strategies for Higher Education Institutions. In: Academy of Marketing 7-10 July 2014 Bournemouth.
- Kalashyan, I., Kaneva, D., Lee, S., Knapp, D., Roushan, G. and Bobeva, M., 2013. Paradigm Shift - Engaging Academics in Social Media - the Case of Bournemouth University. PROCEEDINGS OF THE 12TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2013), 662-665.
- Sahandi, R., Roushan, G., Bell, G. and Robinson, P., 2010. Managing Intellectual Capital in UK Higher Education: A Student Perspective. In: Khavandkar, J., ed. 2nd International Conference on Intellectual Capital Management (IICM 2010) 6-7 October 2010 Zanjan University, Zanjan, Iran.
- Roushan, G., Sahandi, R., Bell, G. and Robinson, P., 2010. Intellectual Capital Management in Higher Education Institutions. In: 2nd International Conference on Intellectual Capital Management (IICM 2010) 6-7 October 2010 Zanjan University, Zanjan, Iran.
- Roushan, G. and Manville, G., 2009. The Evolving Role of Information Specialists as Change Agents in Performance Management: A Cross Disciplinary Study. In: British Academy of Management Conference 16-17 September 2009 Brighton.
- Bobeva, M. and Roushan, G., 2008. Web 2.0 @ BU. In: ICERI2008: International Conference of Education, Research and Innovation 17-19 November 2008 Madrid, Spain.
- Roushan, G., White, A. and Manville, G., 2007. An investigation into the current it legislation affecting small health care organisations with respect to the management of information. PROCEEDINGS OF THE EUROPEAN CONFERENCE ON INFORMATION MANAGEMENT AND EV ALUATION, 367-374.
- Roushan, G. and Sahandi, R., 2000. The Management Challenge of E-Business. In: BITWorld 2000 Conference 1-3 June 2000 Universidad Iberoamericana, Santa Fe, México City.
- Roushan, G. and Bobeva, M., 1999. The potential of intranets as a tool for knowledge management. In: 4th UKAIS Conference 6-7 April 1999 York.
- Hollocks, B., Bobeva, M. and Roushan, G., 1998. Computer-based training in small and medium-sized enterprises. In: BIT'98 conference - Business Information Management: Adaptive Futures 4-5 November 1998 Manchester.
- Sahandi, R. and Roushan, G., 1998. Multimedia in Education: Creating an Interactive Distributed Learning Environment. In: The 3rd International Conference on Multimedia Engineering and Education 7-9 July 1998 City University, Hong Kong.
Posters
- Polkinghorne, M., Roushan, G. and Hughes, M., 2022. Maximising our use of the UK Professional Standards Framework. In: FLIE Fusion Learning Colloquium 2022.
- Polkinghorne, M. and Roushan, G., 2019. Exploring Andragogy: Understanding the Implications for Teaching in Higher Education. In: Bournemouth University Fusion Learning Showcase 2019.
- Polkinghorne, M. and Roushan, G., 2017. Assessing Student Learning: A Comparison of Existing Methods for Evaluating the Learning Gain of Students. In: CELebrate 2017 Regional Teaching and Learning Conference.
- Polkinghorne, M., Roushan, G. and Taylor, J., 2017. Evaluating Student Learning Gain: An Alternative Perspective. In: Higher Education Academy (HEA) Surveys Conference 2017.
- Polkinghorne, M. and Roushan, G., 2017. Evaluating the Learning Gain of Undergraduate Students. In: Bournemouth University 9th Annual Postgraduate Conference 2017.
- Hopkins, D., Bobeva, M. and Roushan, G., 2009. The ‘I’ in Induction, 7th e-learning@greenwich conference. In: 7th e-learning@greenwich conference: Making It Personal.
Others
- Polkinghorne, M. and Roushan, G., 2022. Enhancing the Quality of our Learning and Teaching: Utilising the PSF as a Driver for Strategic Change. York: Advance HE. Published.
PhD Students
- Miles Shepherd, 2022. Bodies of Knowledge: the case of Project Management, (In progress)
- Wesley Nolan. Transformative Learning in Creative Industries Higher Education: Understanding the experiences of first-generation students through Perspective Transformation and longitudinal reflection., (In progress)
- Ndasi Wilson, 2017. The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects (completed, August 2017)
- Katayoun Abbasirad, 2020. A Framework for innovative pedagogies to enhance student learning in numerical subjects in Higher Education
- Savena Lawal, 2020. Human Branding
- Yitian Lu, 2020. University-Industry Collaboration, Innovation and Business Performance
- Claudia Vanzelotti. Business and Social Media Intelligence Capability
- Claudia Vanzelotti. Digital marketing and marketisation in HE
Grants
- SOARing to successful digital transformation in Vietnamese universities (British Council, 09 Jan 2023). Awarded
- Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded
Public Engagement & Outreach Activities
- The Hunger Games: Let’s Win Together! (16 Jul 2015)
Qualifications
- PhD in The Evolving Role Of Information Specialists: Chan (Aston University, 2003)
- MBA in Master of Business Administration (University of Strathclyde, 1992)
Memberships
- Higher Education Academy, Member,
- UK Academy for Information Systems, Member,
