Gelareh Roushan

Dr Gelareh Roushan

  • Head Of Centre for FLIE and Associate Professor
  • Fusion Building FG04, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Gelareh Roushan successfully completed her PhD titled: Role of Information Systems Specialists in Business Process Re-engineering. Her industry background is in the financial sector prior to entering academia. She has over 25 years experience in the Higher Education and she has held leadership positions through most of her career.

Following her previous roles including Deputy Dean for Education and Director of accreditation in the Business School where she led successful AACSB accreditation. Gelareh is Associate Professor in Marketing and has recently been appointed as Bournemouth University's Head of Centre for Excellence in Learning. Her previous senior posts have included Head of Department, Associate Dean for Education, Head of Programmes and Director of MBA. Her other responsibilities have included, Chair of Technology Enhanced Learning Strategy Forum for the University, Project Sponsor for Vision for Learning and co-Chair of the Race Equality Charter Self-Assessment Team.

Gelareh served on the Board of United Kingdom Academy for Information Systems for over 12 years and she also serves as a 'volunteer' for AACSB International...


Journal Articles



  • Thurston, J. and Polkinghorne, M., 2022. Students as Researchers. In: Drake, W. and Roushan, G., eds. Proceedings of the Fusion Learning Conference 2021. Poole, UK: Bournemouth University.
  • Rolfe, R., Bobeva, M. and Roushan, G., 1997. Information relationship management in electronic commerce. In: Avison, D.E., ed. Key issues in information systems : proceedings of the 2nd UKAIS conference. McGraw-Hill.
  • Roushan, G., Bobeva, M. and Rolfe, R., 1997. New dimensions of the role of information systems: facilitating business collaboration in an electronic world. In: Armistead, C. and Kiely, J., eds. Effective organizations : looking to the future. London: Cassell.


  • Polkinghorne, M. and Roushan, G., 2023. Fusion Learning Conference 2023. In: Fusion Learning Conference 5 July 2023 Bournemouth University.
  • Polkinghorne, M., Roushan, G. and Taylor, J., 2022. Understanding Student Learning Gain: Using Student-Staff Partnerships within Higher Education to Inform the Continuous Improvement Process. , 3-17.
  • Polkinghorne, M., Leidner, S., Roushan, G. and Taylor, J., 2021. Evaluating student learning gain: What is the impact upon student learning resulting from the move to online teaching during the Covid-19 pandemic? In: 37th EBES Conference - Eurasian Business and Economics Society 6-8 October 2021 Berlin.
  • Davies, M., Williams, N. and Roushan, G., 2021. Curriculum innovation in a complex HE environment: Where to now? In: Advance HE's Teaching and Learning Conference 2021 6-8 July 2021
  • Polkinghorne, M., Taylor, J. and Roushan, G., 2020. Evaluating Student Learning Gain in Higher Education: A Poetic Consideration Based Upon the Teaching of Business and Management. In: WBM 2020 - Business Teaching & Pedagogy Online International Research Conference 10-24 September 2020 Online. Online USA: Western Business and Management Conference.
  • Holley, D., Roushan, G. and Drake, W., 2018. Changing cultures, engaging staff: building capacity and through informal learning approaches. In: Critical perspectives in Learning Technology 25th Association for Learning Technology Conference 11-13 September 2018 Manchester.
  • Ndasi, W., Roushan, G. and Bolat, E., 2018. Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence. In: Robson, J. and Kooli, K., eds. 17th International Congress on Nonprofit and public marketing 6-7 September 2018 Bournemouth, UK. Vanilla, shock and entertainment: marketing in the era of emotions International Congress on Public and Nonprofit Marketing, 1-328.
  • Vanzeloti, C., Bolat, E. and Roushan, G., 2018. Bold SMEs Use Social Media Intelligence Capability. In: Academy of Marketing 2018 2-5 July 2018 University of Stirling, Stirling, UK.
  • Seyed Esfahani, M., Heydari Khajehpour, S., Roushan, G. and Howell, R., 2018. Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital. In: The International Society for Professional Innovation Management 17-20 June 2018 Stockholm, Sweden., 1-16.
  • Roushan, G., 2015. Relationship virtual learning environment and student learning experience: What are the mediating variables? In: 2015 ABRM Conference 10-11 August 2015 Paris.
  • Roushan, G., 2015. Impact of Heritage & Cultural Capital and Destination Perceived Quality & Values. In: INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS) 18-20 June 2015 Johns Hopkins Carey Business School, Baltimore, U.S.A.
  • Roushan, G., 2014. Adoption of Social Media Marketing Strategies for Higher Education Institutions. In: Academy of Marketing 7-10 July 2014 Bournemouth.
  • Kalashyan, I., Kaneva, D., Lee, S., Knapp, D., Roushan, G. and Bobeva, M., 2013. Paradigm Shift - Engaging Academics in Social Media - the Case of Bournemouth University. PROCEEDINGS OF THE 12TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2013), 662-665.
  • Sahandi, R., Roushan, G., Bell, G. and Robinson, P., 2010. Managing Intellectual Capital in UK Higher Education: A Student Perspective. In: Khavandkar, J., ed. 2nd International Conference on Intellectual Capital Management (IICM 2010) 6-7 October 2010 Zanjan University, Zanjan, Iran.
  • Roushan, G., Sahandi, R., Bell, G. and Robinson, P., 2010. Intellectual Capital Management in Higher Education Institutions. In: 2nd International Conference on Intellectual Capital Management (IICM 2010) 6-7 October 2010 Zanjan University, Zanjan, Iran.
  • Roushan, G. and Manville, G., 2009. The Evolving Role of Information Specialists as Change Agents in Performance Management: A Cross Disciplinary Study. In: British Academy of Management Conference 16-17 September 2009 Brighton.
  • Bobeva, M. and Roushan, G., 2008. Web 2.0 @ BU. In: ICERI2008: International Conference of Education, Research and Innovation 17-19 November 2008 Madrid, Spain.
  • Roushan, G., White, A. and Manville, G., 2007. An investigation into the current it legislation affecting small health care organisations with respect to the management of information. PROCEEDINGS OF THE EUROPEAN CONFERENCE ON INFORMATION MANAGEMENT AND EV ALUATION, 367-374.
  • Roushan, G. and Sahandi, R., 2000. The Management Challenge of E-Business. In: BITWorld 2000 Conference 1-3 June 2000 Universidad Iberoamericana, Santa Fe, México City.
  • Roushan, G. and Bobeva, M., 1999. The potential of intranets as a tool for knowledge management. In: 4th UKAIS Conference 6-7 April 1999 York.
  • Hollocks, B., Bobeva, M. and Roushan, G., 1998. Computer-based training in small and medium-sized enterprises. In: BIT'98 conference - Business Information Management: Adaptive Futures 4-5 November 1998 Manchester.
  • Sahandi, R. and Roushan, G., 1998. Multimedia in Education: Creating an Interactive Distributed Learning Environment. In: The 3rd International Conference on Multimedia Engineering and Education 7-9 July 1998 City University, Hong Kong.



PhD Students

  • Miles Shepherd, 2022. Bodies of Knowledge: the case of Project Management, (In progress)
  • Wesley Nolan. Transformative Learning in Creative Industries Higher Education: Understanding the experiences of first-generation students through Perspective Transformation and longitudinal reflection., (In progress)
  • Ndasi Wilson, 2017. The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects (completed, August 2017)
  • Katayoun Abbasirad, 2020. A Framework for innovative pedagogies to enhance student learning in numerical subjects in Higher Education
  • Savena Lawal, 2020. Human Branding
  • Yitian Lu, 2020. University-Industry Collaboration, Innovation and Business Performance
  • Claudia Vanzelotti. Business and Social Media Intelligence Capability
  • Claudia Vanzelotti. Digital marketing and marketisation in HE


  • SOARing to successful digital transformation in Vietnamese universities (British Council, 09 Jan 2023). Awarded
  • Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded

Public Engagement & Outreach Activities

  • The Hunger Games: Let’s Win Together! (16 Jul 2015)


  • PhD in The Evolving Role Of Information Specialists: Chan (Aston University, 2003)
  • MBA in Master of Business Administration (University of Strathclyde, 1992)


  • Higher Education Academy, Member,
  • UK Academy for Information Systems, Member,