Sweet talk: A qualitative study exploring attitudes towards sugar, sweeteners and sweet-tasting foods in the united kingdom

Authors: Tang, C.S., Mars, M., James, J., De Graaf, K. and Appleton, K.M.

Journal: Foods

Volume: 10

Issue: 6

eISSN: 2304-8158

DOI: 10.3390/foods10061172

Abstract:

Worldwide initiatives currently aim to reduce free sugar intakes, but success will depend on consumer attitudes towards sugar and the alternatives. This work aimed to explore attitudes towards sugar, sweeteners and sweet-tasting foods, towards consumption and related policies, in a sample of the general public of the UK. Focus groups and interviews were conducted with 34 adults (7 males, ages: 18–65 years). Thematic analysis identified six themes: ‘Value’ (e.g., pleasure, emotions), ‘Angle’ (e.g., disinterest), ‘Personal Relevance’ (to be concerned and/or change one’s own behavior), ‘Personal Responsibility’ (one has an active relationship with these food items), ‘Understanding’ (the acquisition, comprehension and application of information) and ‘It’s Not Up to Me’ (a passive approach, because intake is subjected to other factors). Both positive and negative attitudes towards sugar, sweeteners and sweet-tasting foods were expressed in all themes. Participants also reported varied engagement with and motivations towards all food items, with implications for intakes. Suggested challenges and potential strategies for reducing free sugar intakes highlighted the need for differing approaches. Future work should assess associations between attitudes and intakes. For greatest population benefit, evidence of the dominant attitudes in those in greatest need of reduced free sugar intakes would be of value.

https://eprints.bournemouth.ac.uk/35325/

Source: Scopus

Sweet Talk: A Qualitative Study Exploring Attitudes towards Sugar, Sweeteners and Sweet-Tasting Foods in the United Kingdom.

Authors: Tang, C.S., Mars, M., James, J., de Graaf, K. and Appleton, K.M.

Journal: Foods

Volume: 10

Issue: 6

ISSN: 2304-8158

DOI: 10.3390/foods10061172

Abstract:

Worldwide initiatives currently aim to reduce free sugar intakes, but success will depend on consumer attitudes towards sugar and the alternatives. This work aimed to explore attitudes towards sugar, sweeteners and sweet-tasting foods, towards consumption and related policies, in a sample of the general public of the UK. Focus groups and interviews were conducted with 34 adults (7 males, ages: 18-65 years). Thematic analysis identified six themes: 'Value' (e.g., pleasure, emotions), 'Angle' (e.g., disinterest), 'Personal Relevance' (to be concerned and/or change one's own behavior), 'Personal Responsibility' (one has an active relationship with these food items), 'Understanding' (the acquisition, comprehension and application of information) and 'It's Not Up to Me' (a passive approach, because intake is subjected to other factors). Both positive and negative attitudes towards sugar, sweeteners and sweet-tasting foods were expressed in all themes. Participants also reported varied engagement with and motivations towards all food items, with implications for intakes. Suggested challenges and potential strategies for reducing free sugar intakes highlighted the need for differing approaches. Future work should assess associations between attitudes and intakes. For greatest population benefit, evidence of the dominant attitudes in those in greatest need of reduced free sugar intakes would be of value.

https://eprints.bournemouth.ac.uk/35325/

Source: PubMed

Sweet Talk: A Qualitative Study Exploring Attitudes towards Sugar, Sweeteners and Sweet-Tasting Foods in the United Kingdom

Authors: Tang, C.S., Mars, M., James, J., de Graaf, K. and Appleton, K.M.

Journal: FOODS

Volume: 10

Issue: 6

eISSN: 2304-8158

DOI: 10.3390/foods10061172

https://eprints.bournemouth.ac.uk/35325/

Source: Web of Science (Lite)

Sweet Talk: A qualitative study exploring attitudes towards sugar, sweeteners and sweet-tasting foods in the United Kingdom

Authors: Tang, C., Mars, M., James, J., de Graaf, K. and Appleton, K.

Journal: Foods

Volume: 10(6), 1172

Issue: Special Issue Consumer Behavior and Food Choice

Publisher: MDPI AG

ISSN: 2304-8158

DOI: 10.3390/foods10061172

https://eprints.bournemouth.ac.uk/35325/

Source: Manual

Sweet Talk: A Qualitative Study Exploring Attitudes towards Sugar, Sweeteners and Sweet-Tasting Foods in the United Kingdom.

Authors: Tang, C.S., Mars, M., James, J., de Graaf, K. and Appleton, K.M.

Journal: Foods (Basel, Switzerland)

Volume: 10

Issue: 6

Pages: 1172

eISSN: 2304-8158

ISSN: 2304-8158

DOI: 10.3390/foods10061172

Abstract:

Worldwide initiatives currently aim to reduce free sugar intakes, but success will depend on consumer attitudes towards sugar and the alternatives. This work aimed to explore attitudes towards sugar, sweeteners and sweet-tasting foods, towards consumption and related policies, in a sample of the general public of the UK. Focus groups and interviews were conducted with 34 adults (7 males, ages: 18-65 years). Thematic analysis identified six themes: 'Value' (e.g., pleasure, emotions), 'Angle' (e.g., disinterest), 'Personal Relevance' (to be concerned and/or change one's own behavior), 'Personal Responsibility' (one has an active relationship with these food items), 'Understanding' (the acquisition, comprehension and application of information) and 'It's Not Up to Me' (a passive approach, because intake is subjected to other factors). Both positive and negative attitudes towards sugar, sweeteners and sweet-tasting foods were expressed in all themes. Participants also reported varied engagement with and motivations towards all food items, with implications for intakes. Suggested challenges and potential strategies for reducing free sugar intakes highlighted the need for differing approaches. Future work should assess associations between attitudes and intakes. For greatest population benefit, evidence of the dominant attitudes in those in greatest need of reduced free sugar intakes would be of value.

https://eprints.bournemouth.ac.uk/35325/

Source: Europe PubMed Central

Sweet Talk: A qualitative study exploring attitudes towards sugar, sweeteners and sweet-tasting foods in the United Kingdom

Authors: Tang, C., Marston, M., James, J., de Graaf, K. and Appleton, K.

Journal: Foods

Volume: 10

Issue: 6

ISSN: 2304-8158

Abstract:

Worldwide initiatives currently aim to reduce free sugar intakes, but success will depend on consumer attitudes towards sugar and the alternatives. This work aimed to explore attitudes towards sugar, sweeteners and sweet-tasting foods, towards consumption and related policies, in a sample of the general public of the UK. Focus groups and interviews were conducted with 34 adults (7 males, ages: 18–65 years). Thematic analysis identified six themes: ‘Value’ (e.g., pleasure, emotions), ‘Angle’ (e.g., disinterest), ‘Personal Relevance’ (to be concerned and/or change one’s own behavior), ‘Personal Responsibility’ (one has an active relationship with these food items), ‘Understanding’ (the acquisition, comprehension and application of information) and ‘It’s Not Up to Me’ (a passive approach, because intake is subjected to other factors). Both positive and negative attitudes towards sugar, sweeteners and sweet-tasting foods were expressed in all themes. Participants also reported varied engagement with and motivations towards all food items, with implications for intakes. Suggested challenges and potential strategies for reducing free sugar intakes highlighted the need for differing approaches. Future work should assess associations between attitudes and intakes. For greatest population benefit, evidence of the dominant attitudes in those in greatest need of reduced free sugar intakes would be of value.

https://eprints.bournemouth.ac.uk/35325/

Source: BURO EPrints

Preferred by: Katherine Appleton