Levelling the playing field: the case of The Hundred and gender equality in cricket
Authors: Nicholson, R., Parry, K.D., Reghunathan, A., Gilani, P. and Marmion, V.
Journal: Sport in Society
ISSN: 1743-0437
DOI: 10.1080/17430437.2025.2510958
Abstract:The England and Wales Cricket Board (ECB) introduced ‘The Hundred’, a flagship domestic cricket competition, in July 2021, as part of their ‘long-term commitment to making cricket a gender-balanced sport’. Despite The Hundred’s success in attracting a new audience to cricket, there is still a limited understanding of the spectator experience and specifically how this aligned tournament brought about greater gender equality within cricket. This study addresses this gap using a mixed-methods approach, combining online surveys with a series of focus groups. Our findings point to the success of The Hundred in creating a positive experience for female spectators, increasing the audience for women’s cricket, and breaking down men’s negative perceptions of women’s cricket. However, poor/drunken crowd behaviour detracted from the match-day experience for some spectators, highlighting a clash between this behaviour and the marketing of the tournament as family-friendly.
https://eprints.bournemouth.ac.uk/41057/
Source: Scopus
Levelling the playing field: the case of The Hundred and gender equality in cricket
Authors: Nicholson, R., Parry, K.D., Reghunathan, A., Gilani, P. and Marmion, V.
Journal: SPORT IN SOCIETY
eISSN: 1743-0445
ISSN: 1743-0437
DOI: 10.1080/17430437.2025.2510958
https://eprints.bournemouth.ac.uk/41057/
Source: Web of Science (Lite)
Levelling the playing field: The case of The Hundred and gender equality in Cricket
Authors: Nicholson, R., Parry, K.D., Reghunathan, A., Gilani, P. and Marmion, V.
Journal: Sport in Society
Publisher: Taylor & Francis
eISSN: 1743-0445
ISSN: 1743-0437
DOI: 10.1080/17430437.2025.2510958
Abstract:The England and Wales Cricket Board (ECB) introduced "The Hundred," a flagship domestic cricket competition, in July 2021, as part of their "long-term commitment to making cricket a gender-balanced sport" (Martin, 2020). Despite The Hundred's success in attracting a new audience to cricket, there is still a limited understanding of the spectator experience and specifically how this aligned tournament brought about greater gender equality within cricket. This study addresses this gap using a mixed-methods approach, combining online surveys with a series of focus groups. Our findings point to the success of The Hundred in creating a positive experience for female spectators, increasing the audience for women’s cricket, and breaking down men’s negative perceptions of women’s cricket. However, poor / drunken crowd behaviour detracted from the match-day experience for some spectators, highlighting a clash between this behaviour and the marketing of the tournament as family-friendly.
https://eprints.bournemouth.ac.uk/41057/
https://www.tandfonline.com/doi/full/10.1080/17430437.2025.2510958
Source: Manual
Levelling the playing field: The case of The Hundred and gender equality in Cricket
Authors: Nicholson, R., Parry, K.D., Reghunathan, A., Gilani, P. and Marmion, V.
Journal: Sport in Society
Publisher: Taylor & Francis
ISSN: 1743-0437
Abstract:The England and Wales Cricket Board (ECB) introduced "The Hundred," a flagship domestic cricket competition, in July 2021, as part of their "long-term commitment to making cricket a gender-balanced sport" (Martin, 2020). Despite The Hundred's success in attracting a new audience to cricket, there is still a limited understanding of the spectator experience and specifically how this aligned tournament brought about greater gender equality within cricket. This study addresses this gap using a mixed-methods approach, combining online surveys with a series of focus groups. Our findings point to the success of The Hundred in creating a positive experience for female spectators, increasing the audience for women’s cricket, and breaking down men’s negative perceptions of women’s cricket. However, poor / drunken crowd behaviour detracted from the match-day experience for some spectators, highlighting a clash between this behaviour and the marketing of the tournament as family-friendly.
https://eprints.bournemouth.ac.uk/41057/
Source: BURO EPrints