Dr Kyungjoo Cha
- Principal Academic in Product Design User Experience Design
- Poole House P301, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Dr Kyungjoo Cha is a Principal Academic in Product Design (User Experience Design) in the Department of Design & Engineering at Bournemouth University.
She joined at BU in 2019, and previously worked as a design researcher specialised in human-centred user experience design in both academia and commercial sector. She performed several funded research projects that focused on user experience design for automobiles sponsored by Jaguar Land Rover at Brunel University London. She is currently working on design research for an autonomous vehicle design partnered with Hyundai and Kia Motors.
Previously, she worked as a consultant in the advertising campaign division of Cheil Worldwide, a Samsung company, which is the Headquarters of the biggest marketing communication agency in South Korea since 2005. She developed brand campaigns and creative media strategies to bring brands and products to be successful in the market, for various clients such as Samsung Life Insurance, Asics Sports and CJ.
As a senior academic and human-centred design researcher, her work centers on crafting experiences where innovation meets empathy—designing technologies that are not just functional but meaningful.
Research
Dr Cha's current research projects and interests lie in the dynamic interplay between humans and technology.
- User experience design in Autonomous Vehicles (AVs)
- Gen Z's digital entertaining experience
- AI-driven Multimodal experience in Autonomous Vehicles
Please contact KJ for a discussion regarding any prospective PhD projects, research collaboration or media contributions that you are interested in.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Decent work and economic growth
"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
