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Dr Lingling Wei

  • Senior Lecturer In Business Law
  • Weymouth House W404, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

My teaching and research areas are Intellectual Property (IP) and cyber law. For IP law, I specialise in trade mark and design law. I have practice experience in trade mark sector in both China and the UK. My PhD research on the Legal Regulation of Ambush Marketing (completed in 2008) discussed about the brand protection of mega sporting events. My academic activities engage stakeholders in industry and policy making sector. Parallel to IP law, my research in cyber law area focuses more on the data protection and platform regulation. In my passionate pursuit of knowledge about new technology such as AI, I am keen to gain the insight of the impact the new technology creates on the public, and of the current and potential legal response to it.

Journal Articles

Chapters

Conferences

Profile of Teaching PG

  • Cyber Law (unit leader); International and Comparative IP Law (Unit leader); Trade Mark and Copyright (PG Cert IP); Contemporary IP issues

Profile of Teaching UG

  • Intellectual Property Law

Invited Lectures

  • the Inner morality of Art 17, Alicante, Spain,, 01 Jan 2019 more
  • Non-traditional Trade Mark in the UK, London, 01 Jan 2017 more
  • Improving Moot Court for teaching Trade Mark law, Sofia, Bulgaria, 01 Jan 2016 more
  • Trade mark law and Branding, Reading, 01 Jan 2014 more

Grants

  • A Review of the Intellectual Property Enforcement Landscape in the UK (UK Intellectual Property Office, 01 Feb 2018). Completed
  • Regulating Internet Intermediaries in China: Legal and Empirical Evidence for Better Policy Making. (AHRC, 15 Mar 2016). In Progress

Public Engagement & Outreach Activities

  • set up the annual training programmes for State Intellectual Property Office of China at Bournemouth University BU (01 Jan 2015-01 Jan 2020)

Conference Presentations

  • 11th World Intellectual Property Office, Advanced Intellectual Property Research Seminar, Regulating Internet Intermediaries in China: a comparative analysis between EU and China,, 01 Jan 2017, Geneva, Switzerland
  • the Academy of Marketing 3rd B2B Marketing Colloquium, Regulating Internet Intermediaries in China, 01 Jan 2016, Paris
  • annual conference for European Policy for Intellectual Property, Protecting Olympic Brand, Has the Event Specific Legislation Struck the Right Balance?, 01 Jan 2014, Brussels

Qualifications

  • CopyrightX certificate in copyright law (Harvard University, 2015)
  • PhD in Legal regulation of Ambush Marketing (2008)
  • PhD in The Legal Regulation of Ambush Marketing (Bournemouth University, 2008)
  • LLM in Intellectual Property Law (Bournemouth University, 2003)
  • registered trade mark attorney of China in trade mark (Trade Mark office of China, 1998)

Memberships

  • Society of Legal Scholars of UK, Member (2009-),
  • UK Chartered Institute of Trade Mark Attorneys, associate member (2009-2011),