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Dr Lingling Wei

  • 01202 968751
  • lwei at bournemouth dot ac dot uk
  • Senior Lecturer (Academic) in Business Law
  • Poole House P181, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I specialise in the IP law, in particular, trade mark, design and Patent law. I worked as a registered trade mark attorney in China for four years and I am now an associate member of Institute of trade Mark attorney in the UK. Currently my research interest focuses on the legal regulation of ambush marketing. I have presented a few papers on this topic at the international sports law conferences. I am working with Professor Martin Kretschmer on a research monograph titled Ambush Marketing: Sponsors, Thieves and the Law of MegaGames.

Journal Articles

  • Erickson, K. and Wei, L., 2015. Intellectual property enclosure and economic discourse in the 2012 London Olympic Games. MEDIA CULTURE & SOCIETY, 37 (3), 409-421.
  • Wei, L., 2015. Questions of Translation and Dilution –the CJEU rules on Similarity between GOLDEN BALLS and BALLON D’OR. European Intellectual Property Review, 37 (4), 251-255.
  • Kretschmer, M. and Wei, L., 2004. Ambush Marketing: A Study of Strategies and Legal Responses. International Sports Law Review Pandektis, 5, 456-468.


  • Soetendorp, R. and Wei, L., 2011. Intellectual property education in China. In: Reuvid, J., ed. Business Insights: China - Managing Risk. Kogan Page.


  • Regulating Internet Intermediaries in China: Legal and Empirical Evidence for Better Policy Making. (AHRC, 15 Mar 2016). In Progress
The data on this page was last updated at 10:01 on April 25, 2018.