Dr Payam Ansari
- pansari@bournemouth.ac.uk
- http://orcid.org/0000-0001-7880-586X
- https://www.researchgate.net/profile/Payam-Ansari
- Lecturer in Sport and Event Management
- Keywords:
- Consumer Behaviour
- Content analysis
- Creative Research Methods
- Ethnography
- Events Management
- Experimental Research
- Fan Engagement
- Gender and Diversity
- Marketing
- Mixed Methods
- PhD Supervisor
- Qualitative methodology
- Sport Fandom
- Sport management
- Sport participation and experience
- Sporting identities
- Sports events
- Virtual Reality
- Women's Sports
Biography
Dr. Payam Ansari is a Lecturer in the Department of Sport and Events Management at Bournemouth University Business School. His main area of expertise lies in Sport Marketing and fan experience and engagement. He brings a unique blend of academic rigor and industry expertise, combining his experience in teaching various courses in Sport Management with practical insights. Payam is a former Marie Sklodowska-Curie Action (MSCA) Research Fellow, which highlights his commitment to research excellence. He has also worked in the sport industry at a high managerial level, bringing a depth of real-world experience to his academic endeavours.
Payam’s academic journey is marked by a diverse educational background. He holds a bachelor’s in industrial engineering, an MBA, and a PhD in Sport Management. Prior to joining BU, Payam was a MSCA IF Research Fellow at Dublin City University. During his Individual Fellowship, he led a 2-year research project aimed at increasing fan engagement in women’s football...
His research is primarily focused on fan engagement, particularly the exploration of women’s sports fandom, with a special emphasis on women’s football. His dedication lies in deepening the understanding of fan experiences and engagement within this area. Payam has also studied the professionalisation process of women’s football, shedding light on the sport’s evolving dynamics. Payam has made noteworthy contributions to respected academic journals, including the Journal of Sports Economics and Managing Sport and Leisure. His research has been recognised on the international stage, with presentations at several conferences across Europe and Asia. Additionally, his proficiency in bibliometrics analyses has guided his publications in various fields, demonstrating his proficiency in this analytical method.
He has a rich history of involvement in the sport industry, notably serving as the Head of the Marketing Department at the Football Federation of Iran. His hands-on experience in sports sponsorship and activation, event management and fan engagement are extensive, having been a member of the organising committee for various high-profile sporting events. These events include the Asian Football Confederation Champions League final game in 2018 and international matches, offering him unique insights into the practical aspects of sport management.
An advocate for inclusive education, Payam has completed various Teaching and Learning certificate programmes, including Universal Design for Learning (UDL). His teaching philosophy is centred around eliminating barriers to learning and integrating principles of Equality, Diversity, and Inclusion into the teaching and learning processes. This ensures that all students have equal opportunities to succeed and thrive in their academic pursuits. Having studied and worked in a diverse range of cultures, including Iran, Malaysia, Ireland, and the UK, Payam brings a rich understanding of diversity, and the challenges and opportunities it presents in both adapting to change and fostering integration. These experiences are pivotal to his approach in crafting teaching and learning experiences that resonate with a globally diverse student population, preparing them for a multicultural world.
Throughout his academic career, Payam has employed a variety of research methodologies. His PhD research was experimental, utilising a design-based approach to create an entrepreneurship course tailored for sports students. During his Marie Curie fellowship, he undertook extensive ethnographic research. Furthermore, he applied a co-creation participatory approach to develop a fan engagement framework for women’s football teams. Leveraging his extensive experience in varied research methodologies, Payam is particularly keen to supervise PhD students in the areas of Sport Fandom, Marketing of/through Women’s Sports, and the application of new technologies, like Virtual Reality, in fan engagement within women’s sports.
moreExpertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Industry, innovation and infrastructure
"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"
