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Dr. Payam Ansari is a Lecturer in the Department of Sport and Events Management at Bournemouth University Business School. His main area of expertise lies in Sport Marketing and fan experience and engagement. He brings a unique blend of academic rigor and industry expertise, combining his experience in teaching various courses in Sport Management with practical insights. Payam is a former Marie Sklodowska-Curie Action (MSCA) Research Fellow, which highlights his commitment to research excellence. He has also worked in the sport industry at a high managerial level, bringing a depth of real-world experience to his academic endeavours.

Payam’s academic journey is marked by a diverse educational background. He holds a bachelor’s in industrial engineering, an MBA, and a PhD in Sport Management. Prior to joining BU, Payam was a MSCA IF Research Fellow at Dublin City University. During his Individual Fellowship, he led a 2-year research project aimed at increasing fan engagement in women’s football...


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

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Gender equality

"Achieve gender equality and empower all women and girls"

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Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

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Reduced inequalities

"Reduce inequality within and among countries"

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Journal Articles

  • Chiew, T.K., Khoo, S., Ansari, P. and Kiruthika, U., 2024. Mobile and wearable technologies for persons with disabilities: a bibliometric analysis (2000–2021). Disability and Rehabilitation: Assistive Technology, 19 (3), 994-1002.
  • Khoo, S., Ansari, P., John, J. and Brooke, M., 2022. The Top 50 Most Cited Articles on Special Olympics: A Bibliometric Analysis. International Journal of Environmental Research and Public Health, 19 (16).
  • Schreyer, D. and Ansari, P., 2022. Stadium Attendance Demand Research: A Scoping Review. Journal of Sports Economics, 23 (6), 749-788.
  • Baecker, N., Ansari, P. and Schreyer, D., 2022. Formula 1 Grands Prix demand across different distribution channels. Managing Sport and Leisure.
  • Khoo, S., Ansari, P. and Morris, T., 2021. Sport and exercise psychology research from the Asian and South Pacific region: A bibliometric analysis. Asian Journal of Sport and Exercise Psychology, 1 (1), 21-29.
  • Khoo, S., Mohbin, N., Ansari, P., Al-Kitani, M. and Müller, A.M., 2021. Mhealth interventions to address physical activity and sedentary behavior in cancer survivors: A systematic review. International Journal of Environmental Research and Public Health, 18 (11).
  • Ansari, P., Khoo, S. and Ismail, M.N., 2020. Designing and developing a sport entrepreneurship course: an educational design-based study. Entrepreneurship Education.
  • Khoo, S., Li, C. and Ansari, P., 2018. The Top 50 Most Cited Publications in Disability Sport: A Bibliometric Analysis. Perceptual and Motor Skills, 125 (3), 525-545.
  • Müller, A.M., Ansari, P., Ebrahim, N.A. and Khoo, S., 2016. Physical Activity and Aging Research: A Bibliometric Analysis. J Aging Phys Act, 24 (3), 476-483.


  • Ansari, P. and Schreyer, D., 2024. Mega sports event TV demand: Synthesis and outlook. Research Handbook on Major Sporting Events. 258-270.


  • Ansari, P. and Tabrizi, R.S., 2012. Knowledge Management impact on Corporate Entrepreneurship: A Malaysian study. Proceedings of the Annual Hawaii International Conference on System Sciences, 4042-4051.


  • Marie Skłodowska-Curie Actions Individual Fellowship (MSCA IF): Developing Fan Engagement For Increasing Participation, Attendance and Commercial Value in Women's Football (European Commission, 01 Oct 2021). Completed
  • Design, Implementing and Evaluation of an Entrepreneurship Module for Students of Social Sciences (University of Malaya (Internal Grant), 01 Aug 2019). Completed
  • Commercialisation of Blind Football in Malaysia (University of Malaya (Internal Grant), 01 Mar 2019). Completed

Public Engagement & Outreach Activities

  • Web article published on The Journal: “To improve women’s football in Ireland we should avoid the mistakes made by the men's game” (17 Jul 2023)
  • 'Science is Wonderful! 2023’ (01 Feb 2023)
  • Web article published on RTE: ‘The opportunity of a lifetime’ for Irish women’s soccer? (17 Oct 2022)
  • 'Science is Wonderful! 2021’ (26 Nov 2021)
  • 2022 European Researchers’ Night

Conference Presentations

  • International Conference on CRYPTO-Marketing, NFTs, utility tokens and soccer: An exploratory data analysis of legitimisation messaging and manipulative practices., 05 Dec 2022, Columbia Business School, NYC, USA
  • 30th conference of the European Association for Sport Management (EASM2022), Women’s Football Fandom in Ireland: An Ethnographic Study., 05 Sep 2022, Innsbruck, Austria
  • Media, Sport and Ireland Symposium, Factors shaping contemporary women’s football fandom in Ireland., 19 May 2022, Galway, Ireland.
  • GENMAC (Gender, Markets, Consumers), Women’s Football in Ireland: Fandom and Fan Engagement, 15 May 2022, Stockholm, Sweden
  • Learning, Improvement and Teaching Enhancement Conference (LITEC2020), Design, Developing, Implementing and Evaluation of an Entrepreneurship Module for Students of Social Sciences., 25 Aug 2020, Kuala Lumpur, Malaysia
  • 11th Asian Association for Sport Management Conference (AASM 2015), Entrepreneurial Intentions in Sport Academic: An Exploratory Study, 26 Aug 2015, Langkawi, Malaysia
  • 4th International Conference on Management, Finance & Entrepreneurship (ICMFE-2015), Entrepreneurship education in sports: Issues and challenges, 11 Apr 2015, Medan, Indonesia
  • 45th Hawaii International Conference on System Sciences (HICSS), Knowledge Management Impact on Corporate Entrepreneurship: A Malaysian Study., 04 Jan 2012, Hawaii, USA
  • 4th International Conference on E-commerce with Focus on Developing Countries, Knowledge management in small and medium enterprises, 03 Nov 2009, Kuala Lumpur, Malaysia


  • American Marketing Association (AMA), Member,
  • European Association for Sport Management (EASM), Member,
  • International Sociology of Sport Association (ISSA), Member,
  • Irish Institute of Digital Business (IIDB), Associate,
  • Marie Curie Alumni Association, Member,