Philip Long

Dr Philip Long

  • 01202 968702
  • plong at bournemouth dot ac dot uk
  • Honorary Visiting Research Associate
  • Dorset House D201, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Philip Long joined Bournemouth University in June 2012 as Associate Dean and Head of the Tourism Academic Group. His previous academic posts were at Leeds Metropolitan and Sheffield Hallam Universities. Before embarking on an academic career, Philip worked for 12 years in the tourism industry in the UK and Zimbabwe.

He was awarded his PhD in 2002 for a thesis that addressed 'Approaches and organisational forms adopted by local tourism development partnerships in England'. His subsequent and current research interests and publications include work on: festivals, cultural events and their tourism dimensions; connections between international film, television and tourism; diaspora communities, social exclusion and tourism; partnerships and collaboration in tourism development and the relationships between royalty and tourism.

Philip maintains long-standing links with the tourism, festivals and cultural sectors through his board membership of the Tourism Society (UK); International Festivals and Events Association (Europe) and, Tourism Management Institute...


Journal Articles

  • Surowiec, P. and Long, P., 2020. Hybridity and Soft Power Statecraft: The ‘GREAT’ Campaign. Diplomacy and Statecraft, 31 (1), 168-195.
  • Long, P., 2019. Commercial nationalism and tourism: selling the national story. NATIONAL IDENTITIES, 21 (4), 435-436.
  • Thurnell-Read, T., Brown, L. and Long, P., 2018. International Students’ Perceptions and Experiences of British Drinking Cultures. Sociological Research Online, 23 (3), 572-588.
  • Long, P., 2017. The parallel worlds of tourism destination management and the creative industries: exchanging knowledge, theory and practice. Journal of Policy Research in Tourism, Leisure and Events, 9 (3), 331-340.
  • Long, P., 2017. Royal tourists, colonial subjects and the making of a British world, 1860–1911. Journal of Tourism History.
  • Long, P., 2016. Migrating heritage: experiences of cultural networks and cultural dialogue in Europe. INTERNATIONAL JOURNAL OF HERITAGE STUDIES, 22 (7), 582-583.
  • Xu, F., Brown, L. and Long, P., 2016. Travel experiences and aspirations: A case study from Chinese youth. International Review for Spatial Planning and Sustainable Development, 4 (4), 69-87.
  • Long, P., 2015. Mediating the Tourist Experience: From Brochures to Virtual Encounters. TOURIST STUDIES, 15 (3), 334-336.
  • Long, P., 2014. Popular music, psychogeography, place identity and tourism: The case of Sheffield. Tourist Studies: an international journal, 14 (1), 48-65.
  • Lashua, B., Spracklen, K., Long, P. and Long, P., 2014. Introduction to the special issue: Music and Tourism. Tourist Studies, 14 (1), 3-9.
  • Long, P., Fu, Y. and Thomas, R., 2014. GUANXI AND THE ORGANIZATION OF CHINESE NEW YEAR FESTIVALS IN ENGLAND. Event Management, 18.
  • Long, P. and Savinovic, A., 2012. Audience Members' Motivation, Satisfaction, and Intention to Re-visit and Ethnic Minority Cultural Festival. Journal of Travel and Tourism Marketing, 29, 682-694.
  • Long, P. and Karlsdottir, A., 2010. Celebrating the Edges of the World: Festivals and Tourism of the Coast and Sea. Event Management: an international journal, 14 (4).
  • Long, P., Kim, S. and Robinson, M., 2009. Small Screen, Big Tourism: The Role of Popular Korean Television Dramas in South Korean Tourism. Tourism Geographies: an international journal of tourism place, space and the environment, 11 (3), 308-333.
  • Long, P.. Touring TV Soap Operas: Genre in screen tourism research. Tourist Studies: an international journal.



  • Surowiec-Capell, P. and Long, P., 2023. Hybridity, soft power, and statecraft: Ontological mapping. The Routledge Handbook of Soft Power. 117-129.
  • Palmer, N. and Long, P., 2018. The peculiar attraction of royalty for tourism and the popular culture construction of 'Royal Tourism'. The Routledge Handbook of Popular Culture and Tourism. 170-182.
  • Long, P. and Palmer, N., 2016. Royal Tourism Revisited. In: Williams, P., ed. Special Interest Tourism Concepts, Contexts and Cases. Wallingford: CABI.
  • Budnarowska, C. and Marciniak, R., 2016. Fashion, tourism and the creative industries. In: Long, P. and Morpeth, N., eds. Tourism and the Creative Industries: Theory, Policies and Practice. UK: Routledge.
  • Long, P., Fu, Y. and Thomas, R., 2015. Guanxi and the organisation of Chinese New Year festivals in England. In: Knerr, B. and Jieping, F., eds. Chinese Diasporas in Europe History, Challenges and Prospects. kassel university press GmbH, 181-211.
  • Long, P., 2015. Diaspora Community Festivals and Tourism. Focus on Festivals: Contemporary European Case Studies and Perspectives. Goodfellow, 201-214.
  • Long, P., 2009. The Sage Handbook of Tourism Studies. In: Robinson, M., ed. The Sage Handbook of Tourism Studies. Sage Publications Limited, 98-114.
  • Long, P., 2009. Managing Regional Tourism. Managing Regional Tourism. Great Northern Books, 158-173.
  • Long, P.. Critiquing Creativity in Tourism. In: Smith, M., ed. Routledge Handbook of Cultural Tourism.


  • Surowiec, P. and Long, P., 2017. Hybridity and soft power: towards integrative framework. In: International Communication Association 24-29 May 2017 San Diego.
  • Gale, T., Light, D. and Long, P., 2016. Student assessment as a means of programme evaluation. In: Association for Teaching in Higher Education Annual Conference 9 December 2016 Cardiff Metropolitan University.
  • Surowiec, P. and Long, P., 2016. Continuities and discontinuities in Britain’s strategic soft power narratives: the ‘GREAT’ campaign analysis. In: 6th European Communication Conference 9-12 November 2016 Charles University, Prague, the Czech Republic.

External Responsibilities

  • England Tourism Research Intelligence Partnership, Member (2011-)


  • PhD in Tourism development partnerships (Sheffield Hallam University, 2002)
  • PG Cert FE in Education (CNAA / New College Durham, 1991)
  • BA (Hons) in Development Studies (University of East Anglia, 1987)


  • International Festivals and Events Association, Board member (2004-),
  • Tourism Management Institute, Fellow (2004-),