Roberta Discetti

Dr Roberta Discetti

  • rdiscetti at bournemouth dot ac dot uk
  • Lecturer in Business and Management
  • CH
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I am a Lecturer in Business and Management at the Business School, Bournemouth University. I hold a BA in philosophy (University of Naples), a MA in philosophy (University of Siena) and an MSc in environmental communication (University of Bologna). I have recently completed a PhD in organisation studies at the University of Portsmouth, with a thesis on Fairtrade certification and consumer activism in Fairtrade Towns. Prior to joining Bournemouth University, I was working at Newcastle University Business School, on the EU Horizon 2020 project ‘Strength2Food’, which looked at the sustainability of EU food systems.

My research interests include sustainability and CSR, ethical consumption, and market-based activism. Being very keen on academia-practice synergies, I have collaborated with several NGOs in the UK and abroad, including the Fairtrade Foundation in London and the Fair Trade Advocacy Office in Brussels. Since 2017, I am an active member of the International Fair Trade Symposium Steering Committee...


Journal Articles

  • Discetti, R., Smith, H., Bellucci, M. and Acuti, D., 2022. SMEs engagement with the Sustainable Development Goals: A power perspective. Journal of Business Research.
  • Discetti, R., 2021. Campaigning for sustainable food: sustainably certified consumer communities. British Food Journal, 123 (3), 958-973.
  • Discetti, R., Anderson, M. and Gardner, A., 2020. Campaign spaces for sustainable development: a power analysis of the Fairtrade Town Campaign in the UK. Food Chain, 9 (1), 8-28.

Profile of Teaching PG

  • Leading and Managing Change in Socially Responsible Organisations (MBA)
  • Research Supervision (MSc Management and MBA)

Profile of Teaching UG

  • Research Methods in Business and Management (Level 6)
  • Research Project Unit (Level 6)
  • Contemporary Issues in HR Management (Level 6)
  • Organisational Behaviour and Responsible Management (Level 4)

Public Engagement & Outreach Activities

  • March 2022 - Fairtrade Fortnight event: “Digital activism: the future of Fairtrade campaigns” - open online event
  • October 2021 - “Introduction to Fair Trade and sustainable consumption” presented at the monthly meeting of the Zero Waste Community Portsmouth - open online event
  • June 2021 - Co-author of the Strength2Food MOOC “Sustainable food choices: Key lessons from Quality Schemes, Public Procurement and Short Supply Chains”
  • February 2021 - “Power analysis as a tool for scaling up Fairtrade Towns” presented at the International Fair Trade Towns Steering Committee - online event
  • January 2021 - “Social movements’ possible futures: digital mobilisation, narratives and power within Fairtrade Towns” presented at the Fairtrade Foundation, London, UK
  • October 2020 - “Who has power? Exploring power analysis in local campaigns” presented at the Scottish Fairtrade Forum
  • February 2020 - “Taking local campaigns forward. Tools to understand power and evaluate change” presented at the Fair Trade Advocacy Office, Brussels (BE)
  • January 2020 - “Fairtrade Towns as campaign spaces and drivers for sustainable development?” – presented at the Annual Meeting of the National Campaigner Committee, Fairtrade Foundation (London, UK)
  • October 2019 - “Taking local campaigns forward. Tools to evaluate power and understand change” – delivered at 13th Fair Trade Towns International Conference (Cardiff).
  • October 2018 - “From local to EU level: scaling up Fair Trade in Europe” - delivered at 12th Fair Trade Towns International Conference (Madrid).
  • March 2022 - 1st seminar of the cycle “Socio-Ecological transitions Seminars” (SETS) co-organised with the University of Trento (Italy)