Dr Mary Beth Gouthro
- 01202 961531
- mgouthro at bournemouth dot ac dot uk
- Senior Lecturer in Events Management
- Dorset House D220, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a senior academic in Faculty of Management and previously School of Tourism since 2008. Some of my responsibilities in the course involve graduate and professional engagement with industry to enhance the learning opportunities to students. Outside of this, my main research interests in the field span the event experience; event evaluation and aspects of customer satisfaction in events. I am originally from Canada and my professional background draws from a cross section of industry experience that spans working with charities, corporate organisations and government. This work experience also involves the planning and management of professional events in: Canada, the US and UK. I possess an undergraduate degree in Public Relations (Canada); MSc in Tourism and Heritage Management (UK) and a PhD (UK). I am active with professional networking associations including the International Live Events Association (ILEA) and Association for Event Management Educators (AEME).
- Rihova, I., Buhalis, D., Moital, L. and Gouthro, M., 2014. Conceptualising customer-to-customer value co-creation in tourism. International Journal of Tourism Research.
- Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B., 2013. Social layers of customer-to-customer value co-creation. Journal of Service Management, 24 (5), 553-566.
- Gouthro, M., 2007. Lack of Tourism's Presence in ESRC Research Proves Revealing. ATHE Newsletter, 7.
- Fox, D., Gouthro, M., Morakabati, Y. and Brackstone, J., 2014. Doing Events Research: From Theory to Practice. Routledge.
- Rihova, I., Buhalis, D., Moital, M. and Gouthro, M., 2014. Social constructions of value: marketing considerations for the context of events and festival participation. In: Moufakkir, O. and Pernecky, T., eds. Ideological, Social and Cultural Aspects of Events. CABI.
- Gouthro, M., 2011. Qualitative method research and the ‘tourism experience’: a methodological perspective applied in a heritage setting. Tourist Experience: Contemporary Perspectives. Abingdon: Routledge, 201-214.
- Gouthro, M. and Palmer, C., 2010. Pilgrimage in Heritage Tourism: Finding Meaning and Identity in the Industrial Past. Mining Heritage and Tourism: A Global Synthesis.. Abingdon: Routledge, 33-43.
- Gouthro, M.-B., 2007. Meaningful Constructs of Identity: A Consumption Model for Heritage. In: McLoughlin, J., Kaminski, J. and Sodagar, B., eds. Perspectives on Impact, Technology and Strategic Management. Budapest, Hungary: Archaeolingua.
- Gouthro, M., 2014. Focus on Focus Group(s): Reflections into scenario planning participation of stakeholders of an international street festival. In: Global Events Congress VI 9-11 July 2014 Adelaide, South Australia, July 2014..
- Rihova, I., Gouthro, M., Buhalis, D and Moital, M, 2012. Social Constructions of Value: Considerations for the Context of Festival Participation. In: Global Events Congress V 13-15 June 2012 Stavanger, Norway. 107-118.
- Gouthro, M. and Fox, D., 2011. A reflection on the educational value to Event Management Undergraduate students of participating in the British Conference for Undergraduate Research. In: The 9th AEME Conference: Securing the Future 13-14 July 2011 Telford Campus, Wolverhampton University.
- Gouthro, M., 2011. Identity and belonging in former coal mining communities: The case of Cape Breton Island, Canada & Blaenafon, South Wales. In: On the Surface: The Heritage of Mines and Mining 14-16 April 2011 Innsbruck, Austria.
- Gouthro, M., Jackson, C and Moital, M, 2010. The emergence of satisfaction in festival attributes: the case of Beach Break Live. In: Global Events Congress IV: Events and Festivals Research: State of the Art 14-16 July 2010 Leeds, England.
- Moital, L., Jackson, C. and Gouthro, M., 2009. Examining the contribution of emotions to festival satisfaction using logistic regression. In: Allen, J., ed. International Event Management Summit 6-7 July 2009 Gold Coast, Australia. Sydney: Australian Centre for Event Management, University of Technology, Sydney, 457-472.
- Gouthro, M., Ferdinand, N. and Postma, A., 2013. Carnival Futures: Notting Hill Carnival 2020. London and Leeuwarden: King's Cultural Institute and European Tourism Futures Institute. Available from: http://www.kcl.ac.uk/cultural/culturalinstitute/showcase/current/kei/curationprogramming/cfreport.pdf.
- Pearl Morrison (An ethnographic study of place, identity and diaspora in Irish cultural events in Ireland and the USA)
- Gde Indra Bhaskara (The role of the local community in the nomination and management of a World Heritage Site and the impact of World Heritage on the development of tourism - Jatiluwih Rice Fields, Bali, Indonesia)
- Ivana Rihova (Consumers as producers: the dimensions of consumer-to-consumer co-creation in the event experience)
Profile of Teaching UG
- International Events Management
- Events Context
- Carnival Futures: Notting Hill Carnival 2020 (Creative Futures fund, King's Cultural Institute, King's College London, 01 May 2013). Completed
- London Metropolitan University, London, External Panel Member for Re-validation Event (2011-)
- Regent's College London via Open University, External Panel Member for Re-validation Event (2010-), http://www.ebslondon.ac.uk/courses/undergraduate/ba_hons_events_management.aspx
- DCBA (Destination Cape Breton Association), Ex-officio officer on Board of Directors (2003-2004), http://dcba-info.com/
Public Engagement & Outreach Activities
- Annual Visitor to Farnborough Sixth Form to participate in their Careers Fair
- Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 July 2016, Derby University, Derby
- Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 July 2015, Falmouth University, Falmouth
- BA (Hons) in BA in Public Relations (Mount St Vincent University, Halifax, Nova Scotia, 1991)
- PGCE in Certificate in Management (St Mary's University, Halifax Nova Scotia, 1999)
- MSc in Tourism & Heritage Management (with Distinction) (Bournemouth University, 2003)
- PhD in PhD Thesis (University of Brighton, 2009)
- AEME - Association of Event Management Educators, Member (2008-), http://www.aeme.org/
- CUBIST Research Group (Cultural business, impact strategy & technology management), Member (2006-2007), http://www.brighton.ac.uk/bbs/research/groups/cubist.php?PageId=225
- DJC - Dorset Junior Chamber of Commerce, Member (2009-2012), http://www.djc.org.uk/
- International Special Event Society, Member (2009-), http://www.isesuk.org/
- The Canadian Association of Geographers (Tourism & Recreation Research Group), Member (2006-2008), http://www.cag-acg.ca/en/study_groups.html