Hanaa Osman

Dr Hanaa Osman

  • Interim Head of PAO
  • Dorset House D104, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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My research interests lie in the areas of Consumer Behaviour with a special interest in Service Marketing and Hospitality Management. I have published in premier international journals such as Psychology & Marketing, Annals of Tourism Research, International Journal of Contemporary Hospitality Management and Tourism Management. I adopt qualitative approaches to study the experiences of people consuming services while travelling. I currently focus on the intersection between gender, culture and travel. Some of my PhD students study tourism development in the Middle East, Emotional labour in Hospitality, and Female tourists travel behaviour.


Gender and Tourism

Emotional Intelligence in Hospitality

Commercial Hospitality and Tourists' experiences

Muslim Females in Hospitality

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Gender equality

"Achieve gender equality and empower all women and girls"

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Reduced inequalities

"Reduce inequality within and among countries"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles


  • Osman, H. and Elmohandes, N., 2022. Egyptian women’s perception of western female tourists in Egypt. In: THE INC 2022 22-24 July 2022 Cypress.
  • Osman, H. and Brown, L., 2016. Western female tourists in Islamic destinations. In: ATLAS 7-9 September 2016 Canterbury.
  • Nguyen, Q., Ladkin, A. and Osman, H., 2016. Emotional Intelligence and hotel employees in Vietnam. In: Council for Hospitality Management Education Conference 4-6 May 2016 Ulster University.
  • Fung, C., Ladkin, A. and Osman, H., 2015. An Exploratory Study on the Antecedents of Occupational Commitment among Hospitality Educators in Hong Kong. In: CHME 20-22 May 2015 Manchester Metropolitan University.
  • Osman, H., Osman, H., Johns, N. and Lugosi, P., 2014. ‘Fast food restaurants and tourism destination experiences’. In: CHME National Research Conference 20-23 May 2014 University of Derby, Buxton, England, May 2014.
  • Osman, H., 2011. The International PhD student journey. In: Council for Hospitality Management Education 20th Annual Research Conference 2011 May 2011 Leeds Metropolitan University, Leeds, England. Leeds: Council for Hospitality Management Education.
  • Osman, H. and Brown, L., 2010. A muslim's woman journey in the UK hospitality industry. In: CHME National Research Conference 5-7 May 2010 University of Surrey, Horsley Towers, Surrey, England. Hospitality Review.
  • Osman, H. and Johns, N., 2010. The Role of the Global Fast Food Chains in Tourism: A Qualitative Internet-Based Study. In: 8th Biennial International Qualitative Research Conference 6-8 September 2010 Bournemouth University, England. Poole, England: Bournemouth University.
  • Johns, N. and Osman, H., 2009. Am I lovin’ it? Tourists and the McDonald’s experience abroad. In: 3rd Advances in Tourism Marketing Conference 6-9 September 2009 Bournemouth University, England. Poole, England: Bournemouth University.
  • Osman, H., 1999. A Segmentation Approach to Relationship Marketing in International Hotel Groups. In: CHME Hospitality Research Conference April 1999 School of Management, University of Surrey. , 519-525 Guildford, Surrey, England: University of Surrey.
  • Osman, H., Hemmington, N. and Bowie, D., 1998. The role of market segmentation in relationship marketing in international hotel groups. In: EuroCHRIE/IAHMS Conferenc : Competitiveness in the International Hospitality Industry. 1998 Lausanne, Switzerland.

PhD Students

  • Clare Fung, 2013. Investigating the occupational commitment of hospitality educators in Hong Kong
  • NGUYEN THI THAO QUYNH, 2014. Understanding Emotional Intelligence (EI) among hotel employees during interactions with co-workers and customers in Vietnam
  • Bohan Liu. exploring one child generation Chinese females' meaning and intention of travel: From the perspective of culture and gender
  • Faisal Alsubaie. The effect of cultural tightness-Looseness on tourism destination choice for Western Europeans: Evidence from Saudi Arabia

Profile of Teaching PG

  • Masters dissertation supervision in a number of areas including ethnic restaurants, street food, emotional labour, and and employee motivation.
  • Innovation of Hospitality

Profile of Teaching UG

  • Global Hospitality- Level 4 BAIHM
  • Consumer Experience and Behaviour, Level 5 BAIHM
  • Food, Culture and Travel- Level 6 option unit.
  • Global Hospitality L4- Consumer Experience and Behaviour L5- Food, Culture and Travel L6

Invited Lectures

  • Consumer Behaviour in the digital era, Aosta Vally University, 13 Dec 2021 more


  • Social cohesion: Muslim migrant families with adelescents (British Academy, 01 Apr 2023). In Progress
  • Perception of western female Tourists in Egypt (Bournemouth Unviersity, 22 Mar 2019). Awarded
  • Talent Management in the hotel Industry (QR funds, 08 Nov 2016). In Progress
  • CPD income (Hall and Woodhouse Group, 14 Apr 2014). Completed

Internal Responsibilities

  • Research Lead, Department of People and Organisations
  • Interim Deputy Head of Department, Department of People and Organisations
  • Independent memeber, Pay progression and `promotion panels
  • Unit leader, Food, Culture and travel- Option unit/ level 6
  • Unit leader, Global Hospitality- Level 4
  • Unit Leader, Unit leader: Consumber Experience and Behaviour- Level 5
  • Academic Advisor, Department of Tourism and Hospitality
  • Global Engagement Lead for Tourism and Hospitality, Global Engagement
  • Study Abroad Academic Co-ordinator, Department of Tourism and Hospitality

Journal Reviewing/Refereeing

  • International Journal of Tourism Management, Anonymous peer review, 01 Apr 2014
  • International Journal of Contemporary Hospitality Management, Anonymous peer review, 20 Oct 2008

Public Engagement & Outreach Activities

  • Bournemouth and Beyond (25 Jun 2016)
  • The practical side of teaching Consumer Experience and Behaviour (11 Jul 2015)


  • PhD in Hospitality Marketing (Oxford Brookes University, 2001)


  • HEA, Fellow (2014-),
  • The council for Hospitality Management Education, Member (2008-),
  • Institute of Hospitality, Member,
  • The American Hotel and Lodging Educational Institute (CHE), Member,

Social Media Links

External Media and Press

Broadcast Interview