Joanne Mayoh

Dr Joanne Mayoh

  • 01202 968385
  • jmayoh at bournemouth dot ac dot uk
  • Senior Lecturer In Sport Physical Activity and Health
  • Dorset House D219, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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My research interests are located within physical cultural studies focusing on inclusion & digital cultures, embodied experience, and well-being. Recent papers have focused on diversity and fitness culture, how young people use online fitness information to support health lifestyles, explored engagement in physical gender and identity practices online, and have conceptualised how physicality provides existential possibilities for wellbeing.

My earlier work and PhD focused on how cultural changes associated with the postmodern age such as the Internet effect our society and how the internet can promote wellbeing for people living with chronic health conditions. This led to an interest in how consumers use the internet and new technologies (such as application software) as a part of physical activity and exercise regimes. I also have a passion for methodology, and particularly those that empower and involve the general public within the research process. I have recently collaborated with internationally renowned authors on several methodological journal articles that focus of the formal conceptualisation and review of Mixed Methods Phenomenological Research...


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

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Gender equality

"Achieve gender equality and empower all women and girls"

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Reduced inequalities

"Reduce inequality within and among countries"

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Journal Articles


  • Mayoh, J., 2023. Illustrating the Mixed Methods Phenomenological Approach (MMPR). THE SAGE HANDBOOK OF MIXED METHODS RESEARCH DESIGNS. SAGE.
  • Mayoh, J., Colditz, J. and Frost, N., 2022. Intersecting mixed methods with phenomenology. International Encyclopedia of Education: Fourth Edition. 550-557.


  • Jones, I., Mayoh, J. and Adams, A., 2022. Hiding Under the Bed: Leisure, Motivated Ignorance and the Flat Earth. In: Leisure Studies Association Conference 12-14 July 2022 Falmouth.
  • Mayoh, J. and Jones, I., 2014. Older adults’ experiences of physical activity: A path towards well-being through empowering embodiment. In: British Sociological Association, Ageing, Body and Society Study Group 6th Annual Conference "Researching Bodies" 28 November 2014 London.
  • Mayoh, J. and Jones, I., 2014. Woman’s Sport and Exercise Experiences: A Path towards Empowering Embodiment. In: Leisure Studies Association 7-9 July 2014 Paisley.
  • Mayoh, J. and Onwuegbuzie, A., 2013. Mixed Methods Phenomenological Research: Moving towards a conceptualisation. In: International Congress of Qualitative Inquiry 15-18 May 2013 Champaign, Illinois.
  • Mayoh, J. and Onwuegbuzie, A., 2013. Mixed Methods Phenomenological Research: Surveying the Landscape. In: International Congress of Qualitative Inquiry 15-18 May 2013 Champaign, Illinois.
  • Mayoh, J. and Jones, I., 2013. Using the Dwelling- Mobility Theory to Explore how Sport can make Wellbeing an Experiential Possibility. In: Paper presented at the Phenomenology Special Interest Group 3 July 2013 Bournemouth University.
  • Mayoh, J., Kavanagh, E. and Wilding, A., 2012. Conceptualising Wellbeing from a Community Perspective. In: LSA 2012 17-19 July 2012 Edinburgh.
  • Mayoh, J., Hutchings, J., Kavanagh, E., Wilding, A. and Jones, I., 2012. A parallel study on ageing and positive achievement in ultra-endurance sport. In: LSA 2012 17-19 July 2012 Edinburgh.
  • Mayoh, J., 2012. The Experience of Using Mixed Methods for Doctoral Research- The Challenges and Opportunities. In: International Congress of Qualitative Inquiry 16-19 May 2012 Champaign, IL.
  • Mayoh, J., 2009. Navigating the maze of online health information: the experiences of people with chronic health conditions. In: BCS Health Informatics Scotland Conference 2009 21-22 September 2009 Edinburgh, Scotland.
  • Mayoh, J. and Bond, C.S., 2008. Mixed feelings. In: 7th International Qualitative Research Conference 8-10 September 2008 Bournemouth University, England.
  • Mayoh, J., 2008. Will the development of Web 2.0 technology result in a preference for quantity over quality? In: Medicine 2.0 Congress 4-5 September 2008 Toronto, Canada.
  • Mayoh, J., 2008. Using a sequential mixed methods approach to explore the information seeking experiences of people with chronic illness. In: Mixed Methods Conference & Workshops 2008 21-24 July 2008 Cambridge, England.

PhD Students

  • Amy Lloyd
  • Emma Mosley
  • Sophie Bushell

Profile of Teaching PG

  • MIxed Methods Research

Profile of Teaching UG

  • Social Perspectives in Sport, Research Skills, Dissertation


  • Being in nature & doing the outdoors: A youth nature escape (Economic and Social Research Council, 06 Jun 2022). Awarded
  • RDF Small Grant (Internal, 01 May 2012). Completed
  • RDF Small Grant (Internal, 01 May 2011). Completed

External Responsibilities

  • British Medical Association, Paient Information Reviewer
  • Journal of Mixed Methods Research, Reviewer


  • PhD in Health Informatics (2011)
  • BSc (Hons) in Sport and Exercise Science (2006)


  • SUBU You're Brilliant Award (2013)


  • British Society of Gerontology, Member,


  • BUDI