Tariq Alshikhy

Tariq Alshikhy

  • talshikhy at bournemouth dot ac dot uk
  • PGR
UN SDGs:
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Biography

Tariq is a postgraduate researcher at Bournemouth University, specialising in The application of soft power in sporting mega-events to enhance organisational performance and income generation. Its expertise lies in Investigating how soft power influences the strategic and economic outcomes of Mega Events, with a particular emphasis on Sports mega-events, soft power dynamics, organisational performance, income generation, and the intersection of sports, politics, and economics.

Currently, Tariq is undertaking a PhD that investigates the application of soft power in sporting mega-events, aiming to develop insights into how organisations can leverage influence to enhance performance and revenue. Its research advances knowledge in sports governance, international relations, and economic strategy within large-scale sporting events. Their ongoing research explores how nations and organisations use soft power to shape perceptions, policies, and commercial success in the sports industry.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Partnership for the Goals

"Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development"

more information

Journal Articles

Posters

  • Alshikhy, T., 2024. An investigation into the role of soft power applied to sporting mega-events to optimise organisational performance and income generation. In: Annual Postgraduate Research Conference, University of Bournemouth.

Qualifications

  • MSc in International Event Management (University of Brighton, 2019)