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Julian McDougall is Professor in Media and Education, Head of the Centre for Excellence in Media Practice and Principal Fellow of the Higher Education Academy. He was the founding editor of the Media Education Research Journal and currently edits the Journal of Media Practice. Julian runs the Professional Doctorate (Ed D) in Creative and Media Education at Bournemouth University. He convenes the annual International Media Education Summit, held in a different country each year.

Prior to joining CEMP, Julian was Reader in Education and Ed D Programme Leader in the School of Education Futures at the University of Wolverhampton, before which he was Head of Media & Creative Arts and Reader in Media Education at Newman University, Birmingham. Julian moved to HE on completion of his PHD after a decade teaching and managing Media and Creative Arts courses in further education. From 2004 to 2016 he was Principal Examiner for Media Studies with the OCR board. He has been an executive member of the Media Education Association since its inception.


Julian is the author / editor of a range of books, chapters, journal articles and reports in the fields of media, education and pedagogy, literacy, cultural theory and technology.

He was founding co-editor of the Media Education Research Journal and is currently editor of the Journal of Media Practice.

He has completed research and knowledge exchange projects for RCUK funding, charities and industry including AHRC, ESRC, the European Union and European Commission, Unesco, EPSRC, the Media Education Association, Sixteen Films, Media for Development, Samsung, the Football Association and the United Kingdom Literacy Association.

At Bournemouth, Julian is UoA Lead for Education for REF 2020.

He currently supervises doctoral research enquiry into media education, media literacies, new media practices and digital ethnography.

Journal Articles



  • McDougall, J., 2016. Zizek at the Gogglebox. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMIllan.
  • McDougall, J., 2016. (Negatively) Benefits Street. In: Bennett, P. and McDougall, J., eds. Popular Culture and the Austerity Myth: Hard Times Today. Routledge.
  • McDougall, J., 2016. Jolly Fucker: The Face of Farage. In: Bennett, P. and McDougall, J., eds. Popular Culture and the Austerity Myth: Hard Times Today. Routledge.
  • McDougall, J., 2016. How does Boy 17 Read a Game? In: Parry, B., Merchant, G. and Burnett, C., eds. Literacy, Media and Technology: Past Present and Future. London: Bloomsbury Press.
  • McDougall, J., 2015. ‘Mediapting’ and curation: Research informed pedagogy for (digital) media education praxis. In: Frechette, J. and Williams, R., eds. Media Education for a Digital Generation. New York: Routledge.
  • McDougall, J. and Orr, S., 2013. Enquiry into Learning and teaching in Arts and Creative Practice. In: Cleaver, E., McLinden, M. and Lintern, M., eds. Teaching and Learning in Higher Education: Disciplinary Approaches to Research.. Sage.
  • McDougall, J., 2013. Media Literacy: An Incomplete Project. Media Literacy Education in Action. Routledge.
  • McDougall, J., 2013. Fables of reconstruction. Barthes' Mythologies Today: Readings of Contemporary Culture. 3-13.
  • McDougall, J., 2013. We are the resurrection: Media education after the media. In: Fraser, W. and Wardle, J., eds. Current Perspectives in Media Education. Palgrave MacMillan.
  • McDougall, J. and Kendall, A., 2012. Different spaces, same old stories? On Being a Reader in the Richard and Judy Book Club. In: Cousins, H. and Ramone, J., eds. The Richard and Judy Book Club Reader. Ashgate.
  • McDougall, J. and Kendall, A., 2012. Telling stories out of school: young male gamers talk about literacies. In: Merchant, G., Davies, J., Marsh, J. and Gillen, J., eds. Virtual Literacies: interactive spaces for children and young people.. Routledge, 89-102.
  • Kendall, A. and McDougall, J., 2011. Different spaces, same old stories? On being a reader in the Richard & Judy book club. The Richard and Judy Book Club Reader: Popular Texts and the Practices of Reading. 59-74.
  • McDougall, J. and Trotman, D., 2011. Real Audience Pedagogy: Creative Learning and Digital Space. In: Sefton Green, J., Thomson, P., Jones, K. and Bresler, L., eds. The Routledge International Handbook of Creative Learning. London: Routledge, 273-282.
  • McDougall, J. and Trotman, D., 2009. Doing Theory on Education. In: Warr, S., ed. Education Studies: A Course Companion. Continuum.



  • McDougall, J., 2004. Subject Media: A Study in the Sociocultural Framing of Discourse. PhD Thesis. Birmingham University, School of Education.

PhD Students

  • Richard Sanders (Habitual Dispositions or Ideological Disjunctures in Digital Technology Decision-Making for MA Education Postgraduates? Finding the Discursive Conditions for Transformation)
  • Pengpeng Hatch (International academic staff coping strategies in the UK teaching environment: investment, identity and subjectivity)
  • Damien Homer (The rhetoric of participation: An evaluation of the impact of learners’ voices initiatives in a College of Further Education)
  • Jo Royle (Journalism entrepreneurship and higher education)
  • Emma Walters (Beyond Subject Media: An Exploration of Transferable Skills as Codified Raw Ingredients for Labour Market Demands)
  • Reshad Somauroo (Boys and Their Toys: Creating the Modern Multiplatform Property)
  • Misti Savage (The home literacy practices of young multilingual children)
  • Marzena Hiles (Cohort cultures and the ‘student voice’ in creative and media subjects in UK Higher Education)
  • Neelam Parmer (The role of New Media Literacy Learning in Early Childhood Education)
  • Anthony Avery (Creativity and Media Literacy)
  • Christian Wilke-Zhang (Digital Ethnography as a Transferable Pedagogic Tool)
  • Peter Westman (Digital Ethnography as a Transferable Pedagogic Tool)

Profile of Teaching PG

  • Ed D Creative and Media Education (all) - Programme Leader
  • MACME (all)

Profile of Teaching UG

  • Media in Transition

Invited Lectures

  • Digital Arts and Education Research / E-Media Education Lab Seminar
  • British Council / Latvian Ministry of Culture Research Seminar, University of Liepāja
  • Invited Panelist: Media Education Summit
  • Association of Media Education in Scotland conference
  • Discussant: Researching Media Learning ESRC Seminar
  • Higher Education Academy Seminar: Effective Teaching and Learning in the Arts and Humanities
  • Media Education Research Workshop, Ontario
  • University of Leeds research seminar series
  • Keynote: Media Education Association conference, Bradford, 2008
  • Tavistock Institute of Human Relations Seminar: Serious Games
  • Media Literacy for Civic Engagement symposium
  • International Media and Information Literacy Forum, Riga, Latvia
  • Media Education Manifesto Symposium
  • Keynote presentation: Design Education Forum of South Africa: annual conference
  • Media and Information Literacy Education in the UK - EC / COST network conference, Sorbonne, Paris (2013)
  • Keynote: Saudi Journalists UK conference, Salford University, 2012
  • Media Education Research Symposium, Ontario Canada (2013)
  • Media Literacy: The Incomplete Project - Media Literacy Research Symposium, Fairfield University, Connecticut (March 2014)
  • Mediaptation: Salzburg Academy on Media and Global Change, July 2014
  • Keynote Speech: Media Education Summit, Ravensbourne, London
  • Keynote Speech: Media Education Association inaugural conference, Warwick University
  • Keynote Speech Discussant (with David Gauntlett): BFI Media Studies conference, London
  • Keynote Speech: Media Education conference, Christchurch, NZ


  • Media Education and Subject Associations: Field Scan (Media Education Association, 13 Mar 2017). Awarded
  • Comrades and Curators: Bill Douglas Research Stipend (Bill Douglas Museum and Collection, 06 Mar 2017). Awarded
  • Media Literacy Survey (UK Expert) (European Audiovisual Observatory, Council of Europe, 03 Jun 2016). In Progress
  • Telling Tales of Engagment: Digital Literacy to Community Capability (Engineering and Physical Sciences Research Council, 01 Feb 2016). In Progress
  • From Digital Learning to Capability (Samsung, 01 Dec 2014). Awarded
  • Extending the Open Access Copyright User Portal (RCUK / University of Glasgow, 01 Sep 2013). Awarded
  • The Spirit of 13 (Media Education Association / BFI, 10 Jun 2013). Awarded
  • Digital Tranformations: Reading Games as Authorless Literature (AHRC, 04 Feb 2013). Awarded
  • Young Dads' TV: Impact Evaluation (Media for Development, 09 Sep 2012). Awarded
  • Higher Education Academy Network Seminar Series (Higher Education Academy, 02 Jan 2012). Completed
  • Social Documentary as a Transferable Pedagogic Tool (European Union, 11 Nov 2010). Awarded

External Responsibilities

  • European Science Foundation, Community of Experts (Peer Revieer) (2017-2020),
  • University of Brighton, External Examiner: BA (Hons) Media Studies (2016-2019)
  • European Commission, Evaluator: Marie Skłodowska-Curie Action (2016-)
  • Institute of Education, External Examiner (PHD Thesis): Eirini Arnaouti (2014-2016)
  • University of Bedfordshire, External Examiner: PHD thesis (Peter Dean) (2014-)
  • University of Hull, External Examiner; Education, Culture, Society (2009-2012)
  • Media Education Research Journal (Auteur), Editor (2010-2016),; Media Education Research Journal
  • Glasgow University, External Examiner: PGDE Secondary (2009-2011)
  • Journal of Media Practice (Taylor and Francis), Editor (2014-),; Journal of Media Practice
  • United Kingdom Literacy Association, Special Interest Group Convenor: Media Literacies (2014-2016),
  • Bath University, External Examiner: FD Creative Media (2012-2015)
  • OCR, Principal Examiner (2010-)

Public Engagement & Outreach Activities

  • Screening of films made for the project and filmed discussion with film-makers, Ken Loach and stakeholders appearing in his 'Spirit of 45' film
  • Workshop sharing outcomes of AHRC Digital Transformations project
  • The Spirit of 14: Workshop on Media Literacy for Political / Civic Engagment


  • Unesco Global Alliance for Media and Information Literacy
  • COST Action ISI401 Strengthening Europeans' Capabilities by Establishing the European Literacy Network (ELN)
  • United Kingdom Literacy Association: Media Literacies SIG Convenor

Conference Presentations

  • Media Education Wales conference, Teaching Popular Music, 12 September 1997, Cardiff
  • In the Picture conference, Teaching Audience Through 'My Name is Joe', 11 February 1999, Cornerhouse Cinema, Manchester
  • British Film Institute Media Teachers' Conference, Children and Television: Supporting Student Research, 4 June 2003, National Film Theatre, London
  • British Film Institute Media Teachers' Conference, Men's Health and Consumerism, 6 June 2001, National Film Theatre, London
  • British Film Institute Media Teachers Conference, Teaching Narrative, 7 June 2006, National Film Theatre, London
  • British Film Institute Media Teachers Conference, Theory, Practice and Subject Identity: A Discourse Analysis, 8 June 2005, National Film Theatre, London
  • British Education Studies Association, You'd Better Shape Up: Can Education Studies Speak Outside of Standards?, 17 June 2005, University College Chester
  • Media 20: Media Education Wales conference, Concepts for Consoles: Are Computer Games Transgressive, 22 September 2006, Cardiff
  • International Conference on Imagination and Education, Computer Games Imagination, Learning, Discourse, 14 September 2006, Simon Fraser University
  • Media 21: Media Education Wales annual conference, Videogames as postmodern media, 21 September 2007, Cardiff
  • Fifth international eportfolio conference, Finding the conditions of possibility for enquiry based online learning, 11 May 2007, Maastricht
  • National Conference on Obesity and Health, Could Videogames Help Reduce Childhood Obesity?, 12 October 2007, Manchester
  • OCR Media conference, Media and Collective Identity, 12 March 2010, London
  • Media Education Summit, What we learned from our students about media 2.0, 3 September 2010, Birmingham City University
  • Media Education Summit, Ragged Trousered Wikinomics: Back to the Future for Media Education, 5 September 2008, Bournemouth University
  • OCR Media conference, Teaching Postmodern Media, 13 March 2009, London
  • United Kingdom Literacy Association, Telling Stories Out of School, 17 July 2009, London
  • Media Education Summit, Wiring the Audience, 4 September 2009, Liverpool
  • Media Literacy Conference, After the Media, 11 November 2010, QE conference centre, Westminster
  • OCR Media conference, Critical Perspectives in Media, 11 March 2011, London
  • Life Without Media, Teaching Media After the Media, 24 June 2011, Barcelona, Spain
  • OCR Media conference, Theorising the Online Age, 9 March 2012, London
  • Discourse, Communication, Conversation, Mythology Today and Together, 15 March 2012, Loughborough University
  • Brussels Film Festival, Social Ethnographic Documentary as a Pedagogic Tool, 12 June 2012, Brussels, Belgium
  • Crossroads in Cultural Studies, Mythology Today and Together, 20 June 2012, Sorbonne Nouvelle, Paris
  • Media Education Summit, It's Hard Not to be a Teacher Sometimes: Double Ethnography and Social Documentary, 7 September 2012, Bournemouth University
  • Media Education Summit, Digital Transformations: Reading Games as (Authorless) Literature, 7 September 2012, Bournemouth University
  • Lisboa Doc 2012: Lisbon Documentary Festival, Social Ethnographic Documentary as a Pedogogic Tool, 11 October 2012, Lisbon, Portugal
  • International Conference of Education, Research and Innovation, Digital Transformations: Reading Games as (Authorless) Literature, 14 November 2012, Madrid, Spain
  • Media Education Association: Media and Film Education Futures, Digital Transformations; Reading Games as (Authorless) Literature, 10 November 2012, British Film Institute, London
  • OCR Media conference, Teaching Contemporary Media Issues, 15 March 2013, London
  • CeDARE research conference, Crazy Forays: Towards Porous Expertise / Doing Text After the Subject, 19 June 2013, University of Wolverhampton
  • Media Education Summit, Curating Media Learning: Towards a Porous Expertise, 5 September 2014, Sheffield Hallam University
  • Higher Education Academy ADM Subject Centre conference - The Challenge of New Media, Just Gaming - Our Future Students, 18 September 2008, University of West England
  • British Educational Studies Association, Despite Ourselves: between Spirit and Passing On., 8 June 2007, Bath Spa University
  • MECCSA, Medal of Honor: Threshold Text, 4 January 2007, Coventry University
  • Big Issues in Immersive Worlds, Immersive Worlds: Realities of Virtual Experience, 10 March 2010, Coventry University
  • Learning and Making conference, Creative and Media Education - Theory and Practice, 9 October 2009, Homerton College, Cambridge
  • Transforming Audiences, Videogames, Media Studies 2.0, Players, Students, 6 September 2007, University of Westminster
  • Future and Reality of Gaming, Just Gaming: On Being Differently Literate, 9 October 2008, University of Vienna
  • Teachers' Academy, Towards a Mirror: the learning and the work in a partnership of equals., 6 May 2015, Tilburg, Netherlands
  • Media Education Summit, Digital Media, Education and Culture, 4 November 2016, John Cabot University, Rome
  • Media Education Summit, Doing Text, 4 November 2016, John Cabot University, Rome
  • MECCSA, Myth Today and Together: Theory Under Reconstruction, 9 January 2014, Bournemouth University
  • MECCSA, Panel Convenor: Pedagogic Research in Media and Cultural Studies: Future Priorities, 9 January 2014, Bournemouth University
  • Media Education Summit, Bring your bric a brac to the theory shack: porous ethnography, media literacy, civics .... and Ken Loach, 20 November 2014, Goethe Institute, Prague
  • Media Education Summit, Media Literacy, Education and (Civic) Capability: A Transferable Methodology, 20 November 2015, Goethe Institute, Prague
  • Media Education Association, Media Literacy, Education and Civic Capability: A Transferable Methodology, 28 November 2014, British Film Institute, London
  • Society for Research into Higher Education, Curating Knowledge Exchange: Let us Mess About!, 10 December 2014, Celtic Manor, Newport
  • Barthes 100, Barthes Mythologies Today (Panel Convenor), 30 March 2015, Cardiff University
  • OCR Media conference, Postmodern Media: Blackstar v Everything Else, 18 March 2016, London
  • Teaching and Learning in Higher Education Disciplinary Approaches to Educational Enquiry., Enquiry into Learning and Teaching in Art and Creative Practice., 6 June 2014, University of Birmingham
  • United Kingdom Literacy Association conference, Digital Media Literacy and Education: Production, Civic Engagement and Pedagogy., 3 July 2015, Nottingham University
  • Media Education Summit 2015, Media Literacy Education in the Digital Age, 20 November 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Co-creating Media Literacies in the Secondary Curriculum: travels in double-think., 20 November 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Slats, Slubb and Tablets, 20 November 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Mediated Pedagogies (Roundtable), 20 November 2015, Emerson College, Boston, MA


  • BA (Hons) in Communication Studies (Sheffield Polytechnic, 1990)
  • MA in Critical Theory (Nottingham University, 2002)
  • PGCE in English and Communications (University of Leicester, 1994)
  • PHD in Education (Birmingham University, 2004)


  • Principal Fellow of the Higher Education Academy (PFHEA) (Higher Education Academy, 2016)


  • Higher Education Academy, Principal Fellow (PFHEA) (2016-),
  • Media Education Association, Executive Committee Member (2009-),
  • Routledge / Taylor and Francis: Open Access Higher Education Advisory Group, Member (2015-),
The data on this page was last updated at 04:10 on June 24, 2017.