Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study
Authors: Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K.
Journal: Eye Tracking Research and Applications Symposium (ETRA)
DOI: 10.1145/3649902.3655662
Abstract:Recent research underscored the resurgence of webcam-based eye tracking as a cost-effective, ecologically valid, and scalable choice, attributed to advancements in machine learning-assisted calibration methods. Online gambling poses a public health concern, necessitating innovative research methods and evidence-based strategies for harm reduction. This study investigates users' fixation patterns on responsible gambling (RG) information in different formats on gambling websites using webcam-based eye tracking. Participants browsed six gambling websites to search for RG information. 19 participants' data were analyzed on Areas of Interest (AOIs) categorized based on RG formats. The study has found that usability varied across RG formats and also highlights both feasibility and challenges of webcam-based eye tracking for online behavior research, with practical implications to gambling stakeholders.
https://eprints.bournemouth.ac.uk/39678/
Source: Scopus
Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study
Authors: Wang, R., Bush-Evans, R., Arden-Close, E., Mcalaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K.
Journal: PROCEEDINGS OF THE 2024 ACM SYMPOSIUM ON EYE TRACKING RESEARCH & APPLICATIONS, ETRA 2024
DOI: 10.1145/3649902.3655662
https://eprints.bournemouth.ac.uk/39678/
Source: Web of Science (Lite)
Usability of Responsible Gambling Information on Gambling Operator’ Websites: A Webcam-Based Eye Tracking Study
Authors: Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K.
Conference: The 2024 ACM Symposium on Eye Tracking Research & Applications
Dates: 4-7 June 2024
Journal: Proceedings of the 2024 Symposium on Eye Tracking Research and Applications (ETRA ’24)
Publisher: ACM
DOI: 10.1145/3649902.3655662
https://eprints.bournemouth.ac.uk/39678/
Source: Manual
Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study.
Authors: Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K.
Editors: Khamis, M., Sugano, Y. and Sidenmark, L.
Journal: ETRA
Pages: 50:1
Publisher: ACM
https://eprints.bournemouth.ac.uk/39678/
https://doi.org/10.1145/3649902
Source: DBLP
Usability of Responsible Gambling Information on Gambling Operator’ Websites: A Webcam-Based Eye Tracking Study
Authors: Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K.
Editors: Khamis, M.
Publisher: Association for Computing Machinery
Place of Publication: New York, NY
ISBN: 9798400706073
Abstract:Recent research underscored the resurgence of webcam-based eye tracking as a cost-effective, ecologically valid, and scalable choice, attributed to advancements in machine learning-assisted calibration methods. Online gambling poses a public health concern, necessitating innovative research methods and evidence-based strategies for harm reduction. This study investigates users’ fixation patterns on responsible gambling (RG) information in different formats on gambling websites using webcam-based eye tracking. Participants browsed six gambling websites to search for RG information. 19 participants’ data were analyzed on Areas of Interest (AOIs) categorized based on RG formats. The study has found that usability varied across RG formats and also highlights both feasibility and challenges of webcam-based eye tracking for online behavior research, with practical implications to gambling stakeholders.
https://eprints.bournemouth.ac.uk/39678/
Source: BURO EPrints