Ruijie Wang

Dr Ruijie Wang

  • Senior Lecturer in Psychology
  • Poole House P104a, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


Dr Ruijie Wang is a Senior Lecturer in Psychology, a member of BU Gambling Research Group, Cyberpsychology group, Interdisciplinary Neuroscience Research Centre (INRC) and Bournemouth University HCI research group (BUCHI). She has been working on a GambleAware-funded responsible gambling project since April 2020, particularly for transparency and explainability of gambling sites, using multidisciplinary approaches including interviews, website and social media analysis, eye tracking and co-design. Before joining BU, she completed her PhD in Computer Science at De Montfort University. Previously, she received MSc degree in Human Computer Interaction from University of St Andrews, and BSc degree in Psychology from East China Normal University.


My research interest covers all aspects of user research in the context of Human Computer Interaction, particularly for online gambling and e-learning. I'm interested in investigating the role of human factors (e.g. gamblers' characteristics, cognitive needs of learners with dyslexia) in the design and development of intelligent interactive systems to deliver personalised services and interventions. I use multidisciplinary research approaches including qualitative and quantitative analyses, statistical modelling, applying machine learning algorithms to automatic assessment of human mind and behaviour based on physiological information such as eye tracking and EEG, as well as other approaches involved in user-centred design and UX evaluation.

I'm welcoming enquiries from both UK and non-UK students who might be interested in pursuing a PhD with me.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

more information

Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

more information

Gender equality

"Achieve gender equality and empower all women and girls"

more information

Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

more information

Reduced inequalities

"Reduce inequality within and among countries"

more information

Journal Articles



  • Wang, R., Xu, Y. and Chen, L., 2019. GazeMotive: A Gaze-Based Motivation-Aware E-Learning Tool for Students with Learning Difficulties. 544-548.


  • Wang, R., Chen, L. and Solheim, I., 2017. A Conceptual System Architecture for Motivation- enhanced Learning for Students with Dyslexia. Proceedings of the 2017 International Conference on e-education, e-business and e-technology, 13-19 Toronto: ACM New York, NY, USA ©2017.
  • Wang, R., Chen, L., Solheim, I., Schulz, T. and Ayesh, A., 2017. Conceptual Motivation Modeling for Students with Dyslexia for Enhanced Assistive Learning. SmartLearn ’17 Proceedings of the 2017 ACM Workshop on Intelligent Interfaces for Ubiquitous and Smart Learning, 11-18 ACM New York, NY, USA ©2017.
  • Wang, R., Zhu, X., Nacenta, M. and Dai, Q., 2017. Visualization of Health Behavior Data for Children and Young Adults. 2017 COMPUTING CONFERENCE, 1207-1216.


Internet Publications


  • Wang, R., 2020. Motivation Modelling and Computation for Personalised Learning of People with Dyslexia. PhD Thesis. School of Computer Science and Informatics, De Montfort University.


  • Lopera, L.I., Wang, R. and All partners and ESRs, 2019. Four specialised technology infrastructures for four application categories (Deliverable D2.7, EU H2020 ACROSSING). European Commission Horizon 2020. Published online.
  • Vincze, M., Wang, R., Chen, L. and All partners, 2019. Best practice of cross-sector partnerships and guidelines (Deliverable D3.7, EU H2020 ACROSSING). European Commission Horizon 2020. Published online.

Profile of Teaching PG

  • Research project supervision

Profile of Teaching UG

  • Module leader: Human Computer Interaction
  • Lecture & Seminar: Psychology of Social Media and Videogames
  • Lecture: Critically Evaluating Psychology: Past and Present
  • Final year project supervision
  • Lecture: Cybersecurity and Cyberwarfare
  • Seminar: Developmental and Counselling Psychology
  • Lecture: Personality, Intelligence, and Social Psychology
  • Developmental and Cyber Psychology
  • Cultural Psychology


  • Annual GB Treatment and Support Survey additional analyses – Gambling types (GambleAware, 18 Sep 2023). Awarded
  • ERASMUS+ staff mobility research training (European Commission, 22 May 2023). Completed
  • GambleAware’s advertising and brand research roster (GambleAware, 01 Apr 2023). Awarded
  • Examining gambling and gambling-related harms in the LGBTQ+ community (BU Psychology QR, 15 Dec 2022). Completed
  • Personality and gambling: an eye-tracking study on attention to responsible gambling messages and promotional content on webpages (BU ACORN, 01 Feb 2022). Awarded
  • Gender differences and stereotypes in gambling: an eye-tracking study on reactivity to inducements and attentional bias on webpages (BU Psychology QR, 15 Nov 2021). Completed
  • The effect of agency and feedback on sustained motivation in learning: behaviour and neural underpinnings (BU Psychology QR, 15 Nov 2021). Awarded
  • Picturing and voicing responsible online gambling (Economic and Social Research Council, 11 Sep 2020). Completed

External Responsibilities

Journal Reviewing/Refereeing

  • UMAP'24: The 32nd ACM Conference on User Modeling, Adaptation and Personalization, 01 Feb 2024
  • MDPI Applied Sciences, from, 01 Jan 2022
  • Computers in Human Behavior, from, 01 Jan 2021
  • IEEE Transactions on Human-Machine Systems, from, 01 Jan 2021
  • MDPI International Journal of Environmental Research and Public Health, from, 01 Jan 2021
  • MDPI Sensors, from, 01 Jan 2021
  • IEEE Internet of Things Journal, from, 01 Jan 2021
  • MDPI Healthcare, from, 01 Jan 2020

Conference Presentations

  • Bristol Hub for Gambling Harm Research International Interdisciplinary Colloquium, Perception of gambling advertising and risk of problem gambling: a mixed methods study with university students, 12 Oct 2023, Bristol
  • Interacting with Assistive Technology (IATech) Workshop, INTERACT2023, Advancing Inclusive E-learning: Relationship between Motivational Factors and Dyslexic Characteristics, 28 Aug 2023, York
  • Experimental Psychology Society (EPS) Meeting, A webcam-based eye tracking experiment on usability of responsible gambling information on gambling operators’ websites, 12 Jul 2023, Swansea University
  • Fusion Learning Conference 2023, Inclusivity for Mature Students in Higher Education, 05 Jul 2023, Bournemouth University
  • EROGamb 2 Project Stakeholder Workshop, Work Package 2: Transparency for Data-driven Safer Gambling, 16 Sep 2022, Bournemouth
  • FLIE Fusion Learning Colloquium 2022, Challenges and Practice in HE for Sustainability, 30 Jun 2022, Bournemouth University
  • 26th Annual Conference on Intelligent User Interfaces (ACM IUI 2021), TiiS: Modeling Dyslexic Students’ Motivation for Enhanced Learning in E-learning Systems, 13 Apr 2021, Virtual
  • The SICSA HCI Research Theme: Socially Distant Research Methods Workshop, 14 Jan 2021, Virtual
  • 17th IFIP TC 13 International Conference on Human-Computer Interaction (INTERACT 2019), GazeMotive: A Gaze-Based Motivation-Aware E-Learning Tool for Students with Learning Difficulties, 02 Sep 2019, Paphos, Cyprus
  • 19th IEEE Conference on Ubiquitous Intelligence and Computing (UIC 2019), Gaze-based Assessment of Dyslexic Students' Motivation within an E-learning Environment, 19 Aug 2019, Leicester, UK
  • AAL Forum 2018, Exhibition: EU H2020 ACROSSING Project (Advanced TeChnologies and PlatfoRm fOr Smarter ASsisted LivING), 24 Sep 2018, Bilbao, Spain
  • ICEBT 2017: 2017 International Conference on E-Education, E-Business and E-Technology, 10 Sep 2017, Toronto, Canada
  • Computing Conference 2017, Visualisation of Health Behavior Data for Children and Young Adults, 18 Jul 2017, London, UK
  • 22nd International Conference on Intelligent User Interfaces (ACM IUI 2017), Conceptual Motivation Modeling for Students with Dyslexia for Enhanced Assistive Learning., 13 Mar 2017, Limassol, Cyprus


  • PGCE in Education Practice (Bournemouth University, 2022)
  • PhD in Computer Science (De Montfort University, 2020)
  • MSc in Human Computer Interaction (University of St Andrews, 2015)


  • Experimental Psychology Society, Ordinary member (2024-),
  • HEA/Advance HE, Fellow (2022-),
  • Association for Computing Machinery, Member (2017-),

Social Media Links

External Media and Press