Ifigeneia Mavridou

Ifigeneia Mavridou

  • imavridou at bournemouth dot ac dot uk
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Biography

Mavridou Ifigeneia, born in Thessaloniki, Greece, is a Research Engineer (EngD) in Virtual Reality and Affective HCI, at the Centre of Digital Entertainment, Bournemouth University, funded by the EPSRC. She is currently collaborating with Emteq Ltd., in Brighton. For this multidisciplinary research, she is working under the supervision of Dr. Emili Balaguer-Ballester, Dr. Alain Renaud, Dr. Anna Troisi and Dr. Ellen Seiss from Bournemouth University, and Dr. Charles Nduka from Emteq.

In the past, she successfully graduated from both MFA in Virtual Reality and Multiuser Systems (Paris 8 & Athens School of Fine Arts) and the MFA in Visual and Applied Arts (Aristotle University of Thessaloniki). Her Thesis was focused on the creative human-computer interaction through the user's emotional states, using the Emotiv Epoc headset (EEG based). Back in 2005, she was given the chance to study at the age of 15 Fine and Applied Arts at the Aristotle University of Thessaloniki, rendering her one the youngest students attending the University...

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Research

Her research interests focus on creative projects combining of New Media and Virtual Reality techniques to explore the Emotion in Human Computer Interaction. Currently, she is interested in the reliable identification of features evoking Emotional states to users in Virtual Reality Environments. Emotional stimulation is related to Presence and Addiction, factors that can assist in the creation of immersive experiences as well as in the optimal content design of a VR product in terms of re-playability.

Journal Articles

  • Gnacek, M., Özhan, N., Broulidakis, J., Mavridou, I., Kostoulas, T., Balaguer-Ballester, E., Gjoreski, M., Gjoreski, H., Nduka, C., Garner, M., Graf, E., Seiss, E., 2026. Multi-modal physiological markers of arousal induced by CO2 inhalation in Virtual Reality. Information Fusion, 126.
  • Mavridou, I., Seiss, E., Ugazio, G., Harpster, M., Brown, P., Cox, S., Panchevski, F., Erie, C., Lopez, D., Copt, R., Nduka, C., Hughes, J., Butera, J., Weiss, D.N., 2025. “Did you hear that?”: Software-based spatial audio enhancements increase self-reported and physiological indices on auditory presence and affect in virtual reality. Frontiers in Virtual Reality, 6.
  • Mavridou, I., Balaguer-Ballester, E., Kostoulas, T., Seiss, E., 2025. Affect Recognition in Immersive Room-Scale Environments: A Large-Scale VR Study With Custom Facial Sensing at the Science Museum in London. IEEE Access, 13, 155616-155631.
  • Gnacek, M., Quintero, L., Mavridou, I., Balaguer-Ballester, E., Kostoulas, T., Nduka, C., Seiss, E., 2024. AVDOS-VR: Affective Video Database with Physiological Signals and Continuous Ratings Collected Remotely in VR. Scientific Data, 11 (1).
  • Archer, J., Mavridou, I., Stankoski, S., Broulidakis, M.J., Cleal, A., Walas, P., Fatoorechi, M., Gjoreski, H., Nduka, C., 2023. OCOsenseTMSmart Glasses for Analyzing Facial Expressions Using Optomyographic Sensors. IEEE Pervasive Computing, 22 (3), 18-26.
  • Mavridou, I., Balaguer-Ballester, E., Nduka, C., Seiss, E., 2023. A reliable and robust online validation method for creating a novel 3D Affective Virtual Environment and Event Library (AVEL). Plos One, 18 (4 April).
  • Broulidakis, M.J., Kiprijanovska, I., Severs, L., Stankoski, S., Gjoreski, M., Mavridou, I., Gjoreski, H., Cox, S., Bradwell, D., Stone, J.M., Nduka, C., 2023. Optomyography-based sensing of facial expression derived arousal and valence in adults with depression. Frontiers in Psychiatry, 14.
  • Lou, J., Wang, Y., Nduka, C., Hamedi, M., Mavridou, I., Wang, F.Y., Yu, H., 2020. Realistic Facial Expression Reconstruction for VR HMD Users. IEEE Transactions on Multimedia, 22 (3), 730-743.
  • Simeone, A.L., Mavridou, I., Powell, W., 2017. Altering User Movement Behaviour in Virtual Environments. IEEE Transactions on Visualization and Computer Graphics, 23 (4), 1312-1321.
  • Zenner, A., Kruger, A., 2017. Shifty: A Weight-Shifting Dynamic Passive Haptic Proxy to Enhance Object Perception in Virtual Reality. IEEE Transactions on Visualization and Computer Graphics, 23 (4), 1285-1294.
  • Simeone, A.L., Mavridou, I., Powell, W., 2017. Altering User Movement Behaviour in Virtual Environments. IEEE Transactions on Visualization and Computer Graphics, 23 (4).

Chapters

Conferences

  • Kempapidis, T., Mavridou, I., Seiss, E., Castle, C.L., Bradwell, D., Panchevski, F., Cox, S., Gomes, R.S.M., 2025. Visual Search in People with Macular Degeneration: A Virtual Reality Eye-Tracking Study. Lecture Notes in Computer Science Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics, 15445 LNCS, 182-203.
  • Mavridou, I., Archer, J.A.W., Cleal, A., Fatoorechi, M., Stankoski, S., Kiprijanovska, I., Broulidakis, J., Gjoreski, M., Nduka, C., Gjoreski, H., 2023. OCOsense Glasses for Facial Expressions Recognition and Contextual Affective Computing in Real World and Augmented Reality. Ubicomp Iswc 2022 Adjunct Proceedings of the 2022 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2022 ACM International Symposium on Wearable Computers, 81-84.
  • Gjoreski, H., Mavridou, I., Archer, J.A.W., Cleal, A., Stankoski, S., Kiprijanovska, I., Fatoorechi, M., Walas, P., Broulidakis, J., Gjoreski, M., Nduka, C., 2023. OCOsense Glasses - Monitoring Facial Gestures and Expressions for Augmented Human-Computer Interaction: OCOsense Glasses for Monitoring Facial Gestures and Expressions. Conference on Human Factors in Computing Systems Proceedings.
  • Kiprijanovska, I., Panchevski, F., Stankoski, S., Gjoreski, M., Archer, J., Broulidakis, J., Mavridou, I., Hayes, B., Guerreiro, T., Nduka, C., Gjoreski, H., 2023. Smart Glasses for Gait Analysis of Parkinson's Disease Patients. 2023 46th ICT and Electronics Convention Mipro 2023 Proceedings, 385-390.
  • Gnacek, M., Seiss, E., Kostoulas, T., Balaguer-Ballester, E., Mavridou, I., Nduka, C., 2021. Remote Collection of Physiological Data in a Virtual Reality Study. In: CHI 21 15/05/2021 XR Remote Research Workshop.
  • Gnacek, M., Garrido-Leal, D., Nieto Lopez, R., Seiss, E., Kostoulas, T., Balaguer-Ballester, E., Mavridou, I., Nduka, C., 2020. Heart rate detection from the supratrochlear vessels using a virtual reality headset integrated PPG sensor. Icmi 2020 Companion Companion Publication of the 2020 International Conference on Multimodal Interaction, 210-214.
  • Mavridou, I., Seiss, E., Kostoulas, T., Hamedi, M., Balaguer-Ballester, E., Nduka, C., 2019. Introducing the EmteqVR Interface for Affect Detection in Virtual Reality. 2019 8th International Conference on Affective Computing and Intelligent Interaction Workshops and Demos Aciiw 2019, 83-84.
  • Mavridou, I., Seiss, E., Balaguer-Ballester, E., Kostoulas, T., Perry, M., 2019. Emerging Affect Detection Methodologies in VR and future directions. In: VRIC 20/03/2019 Laval, France.
  • Fatoorechi, M., Archer, J., Nduka, C., Seiss, E., Balaguer-Ballester, E., Mavridou, I., Hamedi, M., Cleal, A., 2017. Using facial gestures to drive narrative in VR. Sui 2017 Proceedings of the 2017 Symposium on Spatial User Interaction, 152.
  • Mavridou, I., McGhee, J.T., Hamedi, M., Fatoorechi, M., Cleal, A., Ballaguer-Balester, E., Seiss, E., Cox, G., Nduka, C., 2017. FACETEQ interface demo for emotion expression in VR. Proceedings IEEE Virtual Reality, 441-442.
  • Mavridou, I., McGhee, J.T., Hamedi, M., Fatoorechi, M., Cleal, A., Balaguer-Ballester, E., Seiss, E., Cox, G., Nduka, C., 2017. FACETEQ; a novel platform for measuring emotion in VR. ACM International Conference Proceeding Series.
  • Mavridou, I.I., 2016. Gestures - Emotions interaction: E-viographima application for visual artistic synthesis. ACM International Conference Proceeding Series, 05-06-July-2016.
  • Mavridou, I., Troisi, A., Seiss, E., Renaud, A., Balaguer-Ballester, E., Balaguer-Ballester, E., 2016. Experience Design for Emotional Stimulation in Virtual Reality. In: Virtual Reality World Congress 12/04/2016 Bristol.
  • Santorineos, M., Zoi, S., Dimitriadi, N., Diamantopoulos, T., Bardakos, J., Chrysanthopoulou, C., Mavridou, I., Meli, A., Papadopoulos, N., Papathanasiou, A., Velaora, M., 2015. Eπiλoγη∗ in Crisis∗∗. 2015 IEEE Virtual Reality Conference VR 2015 Proceedings, 351-352.
  • Santorineos, M., Zoi, S., Dimitriadi, N., Diamantopoulos, T., Bardakos, J., Chrysanthopoulou, C., Mavridou, I., Meli, A., Papadopoulos, N., Papathanasiou, A., Velaora, M., 2015. Choice in Crisis. 2015 IEEE VIRTUAL REALITY CONFERENCE (VR), 351-352.

Theses

  • Mavridou, I., 2021. Affective state recognition in Virtual Reality from electromyography and photoplethysmography using head-mounted wearable sensors. Bournemouth University, Faculty of Media and Communication.

Preprints

  • Archer, J., Mavridou, I., Stankoski, S., Broulidakis, J., Cleal, A., Walas, P., Fatoorechi, M., Gjoreski, H., Nduka, C., 2023. OCOsense™ smart glasses for analyzing facial expressions using optomyographic sensors.
  • Panchevski, F., Mavridou, I., Gjoreski, H., Gjoreski, M., Kiprijanovska, I., Stankoski, S., Nduka, C., Broulidakis, J., 2022. Preliminary exploration of facial electromyographic indices of pain in people undergoing hand surgery.

Grants

  • 1851055 - Virtual Reality and Emotion (Engineering and Physical Sciences Research Council, 01 Oct 2015). In Progress

Qualifications

  • MA in Art, Virtual Reality and Multi-user Systems (University Paris-8 (FR) & Athens School of Fine Arts (GR), 2014)

Social Media Links

The data on this page was last updated at 22:00 on February 15, 2026.