Ifigeneia Mavridou

Ifigeneia Mavridou

  • imavridou at bournemouth dot ac dot uk
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Mavridou Ifigeneia, born in Thessaloniki, Greece, is a Research Engineer (EngD) in Virtual Reality and Affective HCI, at the Centre of Digital Entertainment, Bournemouth University, funded by the EPSRC. She is currently collaborating with Emteq Ltd., in Brighton. For this multidisciplinary research, she is working under the supervision of Dr. Emili Balaguer-Ballester, Dr. Alain Renaud, Dr. Anna Troisi and Dr. Ellen Seiss from Bournemouth University, and Dr. Charles Nduka from Emteq.

In the past, she successfully graduated from both MFA in Virtual Reality and Multiuser Systems (Paris 8 & Athens School of Fine Arts) and the MFA in Visual and Applied Arts (Aristotle University of Thessaloniki). Her Thesis was focused on the creative human-computer interaction through the user's emotional states, using the Emotiv Epoc headset (EEG based). Back in 2005, she was given the chance to study at the age of 15 Fine and Applied Arts at the Aristotle University of Thessaloniki, rendering her one the youngest students attending the University...



Her research interests focus on creative projects combining of New Media and Virtual Reality techniques to explore the Emotion in Human Computer Interaction. Currently, she is interested in the reliable identification of features evoking Emotional states to users in Virtual Reality Environments. Emotional stimulation is related to Presence and Addiction, factors that can assist in the creation of immersive experiences as well as in the optimal content design of a VR product in terms of re-playability.

Journal Articles

  • Gnacek, M., Quintero, L., Mavridou, I., Balaguer-Ballester, E., Kostoulas, T., Nduka, C. and Seiss, E., 2024. AVDOS-VR: Affective Video Database with Physiological Signals and Continuous Ratings Collected Remotely in VR. Scientific Data, 11 (1).
  • Archer, J., Mavridou, I., Stankoski, S., Broulidakis, M.J., Cleal, A., Walas, P., Fatoorechi, M., Gjoreski, H. and Nduka, C., 2023. OCOsenseTMSmart Glasses for Analyzing Facial Expressions Using Optomyographic Sensors. IEEE Pervasive Computing, 22 (3), 18-26.
  • Mavridou, I., Balaguer-Ballester, E., Nduka, C. and Seiss, E., 2023. A reliable and robust online validation method for creating a novel 3D Affective Virtual Environment and Event Library (AVEL). PLoS ONE, 18 (4 April).
  • Broulidakis, M.J., Mavridou, I. et al., 2023. Optomyography-based sensing of facial expression derived arousal and valence in adults with depression. Frontiers in Psychiatry, 14.
  • Lou, J., Wang, Y., Nduka, C., Hamedi, M., Mavridou, I., Wang, F.Y. and Yu, H., 2020. Realistic Facial Expression Reconstruction for VR HMD Users. IEEE Transactions on Multimedia, 22 (3), 730-743.
  • Simeone, A.L., Mavridou, I. and Powell, W., 2017. Altering User Movement Behaviour in Virtual Environments. IEEE Transactions on Visualization and Computer Graphics, 23 (4), 1312-1321.




  • Mavridou, I., 2021. Affective state recognition in Virtual Reality from electromyography and photoplethysmography using head-mounted wearable sensors. PhD Thesis. Bournemouth University, Faculty of Media and Communication.


  • Archer, J., Mavridou, I., Stankoski, S., Broulidakis, J., Cleal, A., Walas, P., Fatoorechi, M., Gjoreski, H. and Nduka, C., 2023. OCOsense™ smart glasses for analyzing facial expressions using optomyographic sensors.
  • Panchevski, F., Mavridou, I., Gjoreski, H., Gjoreski, M., Kiprijanovska, I., Stankoski, S., Nduka, C. and Broulidakis, J., 2022. Preliminary exploration of facial electromyographic indices of pain in people undergoing hand surgery.


  • 1851055 - Virtual Reality and Emotion (Engineering and Physical Sciences Research Council, 01 Oct 2015). In Progress


  • MA in Art, Virtual Reality and Multi-user Systems (University Paris-8 (FR) & Athens School of Fine Arts (GR), 2014)

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