Doug Hardman

Dr Doug Hardman

  • Lecturer In Psychology
  • Poole House P328, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a lecturer in Psychology in the Faculty of Science & Technology. Prior to joining Bournemouth University, I completed a PhD at the University of Southampton exploring the placebo effect in general practice medicine.


My research is interdisciplinary, focussed on the psychology and philosophy of medical practice. In particular, I explore how clinicians and patients make sense of and enact the clinical encounter.

I specialise in qualitative methodologies, notably ethnography, grounded theory, and critical discourse analysis.


Journal Articles

  • Hardman, D. and Hutchinson, P., 2022. Bioethics to the rescue! A response to Emmerich. Journal of Medical Ethics.
  • Hardman, D., 2022. Manufacturing the placebo effect. Philosophical Investigations.
  • Hardman, D. and Hutchinson, P., 2021. Where the ethical action is. Journal of Medical Ethics.
  • Woods, N. and Hardman, D., 2021. ‘It’s just absolutely everywhere’: understanding LGBTQ experiences of queerbaiting. Psychology & Sexuality.
  • Hardman, D., Hutchinson, P. and Ongaro, G., 2020. Questioning the Consensus on Placebo and Nocebo Effects. Psychotherapy and Psychosomatics.
  • Hardman, D. and Hutchinson, P., 2020. Cultivating the dispositions to connect: an exploration of therapeutic empathy. Medical Humanities, 46 (4), 525-531.
  • Hardman, D. and Ongaro, G., 2020. Subjunctive medicine: A manifesto. Social Science & Medicine, 256.
  • Hardman, D., Geraghty, A.W.A., Lown, M. and Bishop, F.L., 2020. Subjunctive medicine: Enacting efficacy in general practice. Social Science & Medicine, 245.
  • Hardman, D. and Howick, J., 2019. The friendly relationship between therapeutic empathy and person-centred care. European Journal for Person Centered Healthcare, 7 (2).
  • Ainsworth, B., Hardman, D. and Thomas, M., 2019. The importance of differentiating behavioural and psychological treatment effects from placebo in respiratory interventions. European Respiratory Journal, 53 (4).
  • Hardman, D.I., Geraghty, A.W.A., Howick, J., Roberts, N. and Bishop, F.L., 2019. A discursive exploration of public perspectives on placebos and their effects. Health Psychology Open, 6 (1).
  • Hardman, D.I., Geraghty, A.W.A., Lewith, G., Lown, M., Viecelli, C. and Bishop, F.L., 2018. From substance to process: A meta-ethnographic review of how healthcare professionals and patients understand placebos and their effects in primary care. Health (United Kingdom).


  • Hardman, D., 2019. Complementary and Alternative Medicine. International Encyclopedia of Ethics. John Wiley & Sons, Ltd.


  • Hardman, D. and Bishop, F.L., 2018. The importance of logic when choosing how to approach a systematic review: Lessons from a meta-ethnography of how healthcare professionals and patients understand placebos and their effects in primary care. Sage.