Mona Seyed Esfahani

Dr Mona Seyed Esfahani

  • Senior Lecturer In Marketing Communication
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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My main area of research is innovation adoption and communication. I am particularly interested in innovation in healthcare. I am the chair Health and Innovation Special Interest Group at ISPIM and work with international partners to understand and improve Medtech and surgical innovation adoption and communication in healthcare industry. I am interested in application of new technologies in healthcare and currently exploring the use of Virtual Reality in pain management. Another project is positive storytelling (@NHSBLUEHEROES), as a way of communicating positive care outcome to healthcare workers.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles



  • Seyed Esfahani, M., 2017. The effect of Telepresence and Anthropomorphic attributes on consumers comprehension of RNPs: A study on consumer innovativeness and anthropomorphism (measurement and application). PhD Thesis. Southampton University.

Profile of Teaching PG

  • Quantitative Research Methodology

Profile of Teaching UG

  • Planning and Launching New Products - Media Planning - Academic and Professional Research - Fundamentals of Marketing - Developing Research Imagination - Digital Marketing Strategies
  • Research Imagination
  • Consumer Culture and Behaviour
  • Digital Essentials

Invited Lectures

  • Quantitative MEthodology, Bournemoutrh University - FMC, 26 Nov 2015 more
  • ELM, Bournemouth University - FMC, 22 Feb 2015 more


  • Covid positive stories, impact on NHS health workers perceived guilt and compassion (Higher Education Innovation Fund, 01 Jun 2021). Awarded
  • Light On Men’s Mental Health (Public Health Dorset, 01 May 2021). Awarded
  • Innovation adoption amongst Medical staff at Bournemouth Royal Hospital – The case of Robotic Surgery. (Bournemouth Universiy Industrial Secondment, 01 Mar 2018). Awarded

External Responsibilities

Conference Presentations

  • ISPIM Florence, Virtual Reality in Healthcare – what stops hospitals and patients o adopt the technology?, 16 Jun 2019, Florence- Italy
  • ISPIM Stockholm, Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital, 17 Jun 2018, Stockholm
  • Academy of Marketing, Examining the impact of consumer innovativeness on RNP comprehension and online behaviour, 07 Jul 2014, Bournemouth - UK
  • Academy of Marketing, Avatar-based marketing and its role in promoting RNPs, 02 Jul 2012, Southampton - UK

Attended Training

  • Research Leadership, 01 Oct 2018
  • Doctoral Supervision Course, 24 Jan 2018, Certificate
  • SPSS, 05 Oct 2017
  • PG Certificate Education Practice, 01 Oct 2014, PG Certificate Education Practice