Mona Seyed Esfahani

Dr Mona Seyed Esfahani

  • Lecturer In Marketing Communication
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Research

My main area of research is innovation adoption and communication. I am particularly interested in innovation in healthcare industry. I am the chair of an ISPIM SIG on health and innovation and work with international partners to understand and improve Medtech and surgical innovation adoption and communication in healthcare centres. I am also interested in using new technologies as an innovative product/service in healthcare and currently am working on understanding the adoption and communication in use of Virtual Reality in pain management. I also explore consumer behaviour towards new technologies such as VR and am interested in online anthropomorphism and its impact on consumer adoption of new technologies.

Journal Articles

Conferences

  • Seyed Esfahani, M., Heydari Khajehpour, S. and Manku, T., 2019. Virtual Reality in Healthcare – what stops hospitals and patients to adopt the technology? In: International Society of Professional Innovation Management (ISPIM) 16-20 June 2019 Florence, Italy. ISPIM.
  • Oliver, J.J., Chapleo, C., seyed, M. and Seyed Esfahani, M., 2018. Brand architecture in the media sector: an examination of network, channel, programme and talent personalities. In: Academy of Marketing Conference. 2-4 July 2018 Stirling, UK.
  • Seyed Esfahani, M., Heydari Khajehpour, S., Roushan, G. and Howell, R., 2018. Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital. In: The International Society for Professional Innovation Management 17-20 June 2018 Stockholm, Sweden. 1-16.
  • Oliver, J., Seyed Esfahani, M. and Chapleo, C., 2017. The importance of media brand personality fit between audience and channel brands; an exploration. In: European Media Management Assocation 10-12 May 2017 Ghent, Belgium.
  • Oliver, J.J., Chapleo, C. and Seyed Esfahani, 2016. Media brand architecture: managing network, channel, programme and talent personalities. In: European Media Management Association 11-12 May 2017 Ghent University, Belgium.
  • oliver, J. and chapleo, C., 2016. Managing media brands: avoiding multiple personality disorder. In: EMMA 2-4 June 2016 Portugal.
  • Seyed Esfahani, M., 2014. Examining the impact of consumer innovativeness on RNP comprehension and online behaviour. In: Academy of Marketing 7-10 July 2014 Bournemouth.
  • Seyed Esfahani, M., 2012. Avatar-based marketing and its role in promoting RNPs. In: Academy of Marketing 2012 2-5 July 2012 Southampton , UK.

Theses

  • Seyed Esfahani, M., 2017. The effect of Telepresence and Anthropomorphic attributes on consumers comprehension of RNPs: A study on consumer innovativeness and anthropomorphism (measurement and application). PhD Thesis. Southampton University.

Profile of Teaching PG

  • Quantitative Research Methodology

Profile of Teaching UG

  • Planning and Launching New Products - Media Planning - Academic and Professional Research - Fundamentals of Marketing - Developing Research Imagination - Digital Marketing Strategies
  • Research Imagination
  • Consumer Culture and Behaviour
  • Digital Essentials

Invited Lectures

  • Quantitative MEthodology, Bournemoutrh University - FMC, 26 Nov 2015 more
  • ELM, Bournemouth University - FMC, 22 Feb 2015 more

Grants

  • Innovation adoption amongst Medical staff at Bournemouth Royal Hospital – The case of Robotic Surgery. (Bournemouth Universiy Industrial Secondment, 01 Mar 2018). Awarded

External Responsibilities

  • ISPIM, SIG leader of Health and Innovation (2019-)
  • International Society for Professional Innovation Management, Chair of Special Interest Group Health &Innovation (2019-), https://www.ispim-innovation.com/sig-lhealth-innovation
  • European Journal of Marketing, Reviewer (2018-)

Conference Presentations

  • ISPIM Florence, Virtual Reality in Healthcare – what stops hospitals and patients o adopt the technology?, 16 Jun 2019, Florence- Italy
  • ISPIM Stockholm, Innovation Adoption in Robotic Surgery - A Surgical Innovation Framework using Royal Bournemouth Hospital, 17 Jun 2018, Stockholm
  • Academy of Marketing, Examining the impact of consumer innovativeness on RNP comprehension and online behaviour, 07 Jul 2014, Bournemouth - UK
  • Academy of Marketing, Avatar-based marketing and its role in promoting RNPs, 02 Jul 2012, Southampton - UK

Attended Training

  • Research Leadership, 01 Oct 2018
  • Doctoral Supervision Course, 24 Jan 2018, Certificate
  • SPSS, 05 Oct 2017
  • PG Certificate Education Practice, 01 Oct 2014, PG Certificate Education Practice

Memberships

The data on this page was last updated at 04:11 on August 4, 2020.