Juliet Memery

Professor Juliet Memery

  • 01202 968743
  • jmemery at bournemouth dot ac dot uk
  • Professor in Marketing
  • Executive Business Centre EB411, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography

Juliet Memery joined Bournemouth University as Professor in Marketing in 2013. Before coming to Bournemouth she was Associate Professor and Marketing & Entrepreneurship Group Leader at Plymouth University. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, ethical shopping, and food and drink research, particularly in relation to local and regional produce, sustainable food, and food waste. Juliet is a member of the British Academy of Management and track chair for marketing & retail (2013), and current external examiner at Henley Business School for (MBA) Reputation & Responsibility.

Prior to academia Juliet worked in design for companies based in both Europe and Africa, and has continued to keep close links with industry through consultancy, research collaboration, and knowledge transfer partnerships.

Research

Professor Juliet Memery has researched in the area of consumer behaviour and in particular food shopping behaviour with regard to ethical considerations. Early interest stemmed from her PhD thesis which investigated the role of ethical and social responsibility issues in food and grocery shopping decisions in the UK; work which was continued through research in both Australia and the USA. Themes emerging from this research resulted in further exploration of local and regional food, and seasonal food, with current work looking at sustainable food, sustainable fish, food waste, and ‘nose-to-tail’ strategies.

Juliet has received external funding for several studies relating to food and drink consumption, and has disseminated research findings through publication in internationally recognised journals such as Journal of Business Research and Journal of Marketing Management, as well as peer-reviewed conference papers. She is currently in the process of co-editing a book on Food Management.

Favourites

  • Memery, J., angell, R., megicks, P. and lindgreen, A., 2015. Unpicking Motives to Purchase Locally-Produced Food: Analysis of Direct and Moderation Effects. European Journal of Marketing, 49 (7/8), 1207-1233.
  • Megicks, P., Memery, J. and Angell, R., 2012. Understanding Local Food Shopping: Unpacking the Ethical Dimension. Journal of Marketing Management, 28 (3-4), 264-289.
  • Memery, J., Megicks, P., Williams, J.E. and Angell, R., 2012. Understanding ethical grocery shoppers. Journal of Business Research, 65 (9), 1283-1289.

Journal Articles

  • Birch, D., Memery, J., Johns, N. and Musarskaya, M., 2018. Stimulating UK Adolescents’ Seafood Consumption. Journal of International Food and Agribusiness Marketing.
  • Memery, J. and Birch, D., 2016. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. Journal of International Food and Agribusiness Marketing.
  • Memery, J., angell, R., megicks, P. and lindgreen, A., 2015. Unpicking Motives to Purchase Locally-Produced Food: Analysis of Direct and Moderation Effects. European Journal of Marketing, 49 (7/8), 1207-1233.
  • Angell, R.J., Megicks, P., Memery, J. and Heffernan, T.W., 2014. Older Shopper Types from Store Image Factors. Journal of Retailing and Consumer Services, 21 (2), 192-202.
  • Angell, R., Megicks, P., Memery, J., Heffernan, T. and Howell, K., 2012. Understanding the older shopper: A behavioural typology. Journal of Retailing and Consumer Services, 19 (2), 259-269.
  • Megicks, P., Memery, J. and Angell, R., 2012. Understanding Local Food Shopping: Unpacking the Ethical Dimension. Journal of Marketing Management, 28 (3-4), 264-289.
  • Memery, J., Megicks, P., Williams, J.E. and Angell, R., 2012. Understanding ethical grocery shoppers. Journal of Business Research, 65 (9), 1283-1289.
  • Williams, J., Memery, J., Megicks, P. and Morrison, M., 2010. Ethics and social responsibility in Australian grocery shopping. International Journal of Retail and Distribution Management, 38 (4), 297-316.
  • Megicks, P., Memery, J. and Williams, J., 2008. Influences on ethical and socially responsible shopping: evidence from the UK grocery sector. Journal of Marketing Management, 24 (5-6), 637-659.
  • Memery, J., Megicks, P. and Williams, J.E., 2005. Ethical & social responsibility issues in grocery shopping: a preliminary typology. Qualitative Market Research: An International Journal, 8 (4), 399-412.

Books

  • Lindgreen, A., Hingley, M.K., Angell, R.J. and Memery, J., 2016. A Stakeholder Approach to Managing Food Local, National, and Global Issues. Routledge.

Chapters

  • Megicks, P., Memery, J. and Angell, R., 2013. Understanding local food shopping: Unpacking the ethical dimension. In: McEachern, M.G. and Carrigan, M., eds. Contemporary Issues in Green and Ethical Marketing. Routledge.

Conferences

  • Jackson, C., Robson, J., Bolat, E., Memery, J., Sit, J. and Ashraf, S., 2017. When brand trust is tested. In: The Visitor Economy: Strategies and Innovations 4-6 September 2017 Bournemouth University.
  • Musarskaya, M., Birch, D. and Memery, J., 2017. To Eat or Not To Eat: Seafood Consumption Habit Formation. In: International Food Marketing Research Symposium 14-16 June 2017 Dubrovnik, Croatia.
  • Birch, D., Memery, J., Johns, N. and Musarskaya, M., 2017. An Investigation into UK Adolescents Seafood Consumption. In: International Food Marketing Research Symposium 14-16 June 2017 Dubrovnik, Croatia.
  • Birch, D., Brunso, K., Grunert, K.G. and Memery, J., 2017. Modular Food-Related Lifestyle: A new instrument for consumer segmentation in food marketing. In: International Food Marketing Research Symposium 14-16 June 2017 Dubrovnik, Croatia.
  • Robson, J., Memery, J., Jackson, C., Sit, K., Bolat, E., Ashraf, S. and Birch, S., 2017. Trust Me: I’m no longer a damaged brand. In: McIntyre, C., ed. 3rd international colloquium on design, brand and marketing 5 April 2017 Bournemouth University.
  • Birch, D., Quest, J., Shiel, C. and Memery, J., 2016. Towards a sustainable food city: The case of the Bournemouth and Poole Sustainable Food City Partnership. In: International Food Marketing Research Symposium 13-14 June 2016 Bologna.
  • Bolat, E. and Memery, J., 2016. Meaningful CSR Communication via Digital Media. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Birch, D. and Memery, J., 2016. The role of food involvement and lifestyle in influencing consumption of local food. In: International Food Marketing Research Symposium 13-15 June 2016 Bologna.
  • Musarskaya, M., Birch, D. and Memery, J., 2016. Structured abstract: Exploring food habit formation in young families: The case of sustainable seafood. In: Sustainability and Ethical Consumption Event, BAM Marketing and Retail SIG 28 April 2016 University of Surrey, Guildford.
  • Memery, J. and Birch, D., 2015. Exploring attitudes towards aquaculture development in the UK: A consultative stakeholder approach. In: International Food Marketing Research Symposium 17-19 June 2015 Crete.
  • Birch, D. and Memery, J., 2015. Exploring the intention-behaviour gap for tourists’ consumption of local food: A case of South East Queensland, Australia. In: International Food Marketing Research Symposium 19 June-19 April 2015 Chania, Crete.
  • Birch, D. and Memery, J., 2014. Local Food Purchasing: Balancing egoistic and altruistic motivations. In: ANZMAC 1-3 December 2014 Brisbane, Australia.
  • Birch, D. and Memery, J., 2014. Buying local food and drink: Understanding barriers to purchase. In: Academy of Marketing 2014 7-10 July 2014 Bournemouth, UK.
  • Birch, D. and Memery, J., 2014. Buying local food and drink: Understanding barriers to purchase. In: Academy of Marketing 7-9 July 2014 Bournemouth.
  • Angell, R., Megicks, P. and Memery, J., 2013. Older Shopper Types from Store Image Factors. In: The European Institute of Retailing and Service Studies 7-10 July 2013 Philadelphia, USA.
  • Megicks, P., Angell, R.J. and Memery, J., 2012. Beyond self-interest: Analyzing rural consumers’ local food buying. In: British Academy of Management Conference 11-14 September 2012 Cardiff, UK.
  • Angell, R.J., Megicks, P., Memery, J. and Heffernan, T.W., 2012. Older Shopper Types from Store Image Factors. In: The European Institute of Retailing and Service Studies 7 July 2012-10 July 2013 Philadelphia, USA.
  • Memery, J., Megicks, P. and Angell, R.J., 2012. Extending the theory of planned behaviour. In: European Institute of Retailing and Services Studies Conference 5-8 July 2012 Vienna.
  • Angell, R., Memery, J., Megicks, P. and Heffernan, T.W., 2011. An analysis of the relationship between store image, satisfaction and loyalty behaviours exhibited by older shoppers: The case of England’s grocery market. In: International Business and Finance Research Conference 2-5 January 2011 Las Vegas, USA.
  • Angell, R., Megicks, P., Memery, J., Howell, K. and Heffernan, T.W., 2009. Discovering the Older Shopper: Understanding Behaviour and Identifying Differences. In: British Academy of Management Conference 15-17 September 2009 Brighton, UK.
  • Williams, J.E.M., Morrison, M., Memery, J. and Megicks, P., 2008. Do Australian Shoppers’ Consider Ethical Consumption When Choosing a Grocery Store? In: Australian and New Zealand Marketing Academy Conference 1-3 December 2008 Sydney, AUS.
  • Memery, J., Megicks, P., Williams, J.E.M. and Morrison, M., 2008. Ethical Consumption and Australian Shoppers’ Grocery Product Choices. In: Australian and New Zealand Marketing Academy Conference 1-3 December 2008 Sydney, AUS.
  • Megicks, P., Memery, J. and Williams, J.E.M., 2008. Towards a Classification of Ethical Shoppers: An Empirical Analysis of the UK Grocery Market. In: British Academy of Management 5-7 September 2008 Harrogate.
  • Memery, J., Megicks, P. and Williams, J.E.M., 2007. Variations in Shopping Behaviour Patterns: A conceptual insight. In: European Marketing Academy Conference 22-25 May 2007 Reykjavik, Iceland.
  • Williams, J.E.M., Memery, J. and Megicks, P., 2005. What Influences Ethical and Socially Responsible Consumers’ Purchase Intentions? In: Australian and New Zealand Marketing Academy Conference 5-7 December 2005 Freemantle, AUS.
  • Memery, J., Megicks, P. and Williams, J.E.M., 2004. The Influence of Ethical And Social Responsibility On Grocery Shopping Behaviour: An Exploratory Qualitative Analysis. In: Academy of Marketing 2-5 July 2004 Cheltenham, UK.

Reports

  • Memery, J. and Birch, D., 2014. Stakeholder Perceptions of the Cornwall Finfish Aquaculture Demonstration Project. Bournemouth University.

Others

  • Butel, L. and Memery, J., 2012. The importance of ‘passive’ alumni – Why good management is needed for a substantial untapped source. Conference & Common Room Magazine. Published.

PhD Students

  • Caroline Burr (Identity and conspicuous consumption in green products)

Grants

  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Awarded
  • Surmounting the food waste loss aversion curse: Consumer-led strategies for combating the problem of overstocking (BA Leverhulme, 01 May 2017). Awarded
  • Trust repair in the service sector (Bournemouth University, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Improving crime analyses for policing by applying principles from psychology and geography (Bournemouth University Fusion Fund, 01 Sep 2015). Awarded
  • Exploring Market Demand for a New Product Concept: The Mixme Tub (Fluvial Innovations Ltd., 20 Jul 2015). In Progress
  • Stakeholder Perceptions of the Cornwall Finfish Aquaculture Demonstration Project (The Crown Estate, 07 Apr 2014). Awarded
  • Airport Business Centre (DTi, 22 Mar 2010). Completed
  • Plymouth College KTP (DTi, 12 Aug 2009). Completed
  • Understanding the environmental impacts of consuming foods produced locally in season (Defra, 01 Jun 2009). Completed
  • Consumer attitudes and purchasing behaviour with particular reference to local and regional foods (Defra, 10 Jun 2007). Completed

External Responsibilities

  • Academy of Marketing, Chair of the AM2014 Doctoral Colloquium (2013-2014)
  • Henley Business School, External Examiner (2013-)

Public Engagement & Outreach Activities

  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017

Qualifications

  • BSc (Hons) in Business & Accounting (Brunel University, Middlesex, 1998)
  • PhD in Consumer Behaviour / Marketing (University of Plymouth, Devon, 2005)

Memberships

  • Market Research Society, Member (2013-),
The data on this page was last updated at 04:08 on October 17, 2017.